RATE CARD 2018 - The customer magazine for travel agencies in Germany and Austria - Amadeus News Board

 
WEITER LESEN
RATE CARD 2018 - The customer magazine for travel agencies in Germany and Austria - Amadeus News Board
The customer magazine for travel agencies
in Germany and Austria

                    RATE CARD
                       2018
RATE CARD 2018 - The customer magazine for travel agencies in Germany and Austria - Amadeus News Board
RATE CARD 2018 Amadeus Magazin

PROFILE

The concept                                                                              The content
Appearing quarterly, Amadeus Magazin         ducts, with current news stories often      In each issue of Amadeus Magazin, a
is aimed at decision-makers and             linked directly to new technological         TOP-STORY looks at a core issue in the
agents in travel agencies. It covers        ­solutions provided by the company.          travel industry and offers both infor-
various ­travel topics, looking at trends    The aim of the publication is to pro­vide   mation about new developments and
and news in the industry, in a com-          Amadeus customers with the know-            specific suggestions for improving how
pact, accessible way. The reporting          ledge they need and to help travel          travel agencies work.
centres around ­specific Amadeus pro-        agencies succeed.

   TITLE                        TRENDS                              TOP-STORY                               FOCUS
RATE CARD 2018 - The customer magazine for travel agencies in Germany and Austria - Amadeus News Board
RATE CARD 2018 Amadeus Magazin

A TRENDS section looks at topics of        the Amadeus Magazin, offering a range        Amadeus News Board
importance for the future, extending       of facts and tips about Amadeus and          You’ll find important industry informa-
the scope to beyond the travel industry.   Travel­tainment products as well as walk-    tion, tips and tricks for the Amadeus and
The NEWS pages, meanwhile, are             throughs.                                    Traveltainment applications and a lot of
intended to help travel agents advise      The VISION series casts an eye to the        infotainment every day on the all-round
their customers better, featuring infor-   ­future of the travel industry, offering     content platform: Amadeus News Board.
mation from a range of high-performing      readers broader perspectives, while         de.amadeus.com/newsboard
tourism businesses.                         ­INSIDE focusses specifically on the ser-
For many travel agents, the TECHNO-        vices and products Amadeus provides as
GUIDE is the most important part of        a company.

         VISION                    TECHNO-GUIDE                             NEWS                             INSIDE
RATE CARD 2018 - The customer magazine for travel agencies in Germany and Austria - Amadeus News Board
RATE CARD 2018 Amadeus Magazin

STATISTICS                                                READERSHIP

Circulation                                               Position                                     Gender
Print run                             39,234 copies      Booking agent (staff)           51 %        Female             68 %
– Germany                             36,088 copies      Head of department/management  46 %         Male               32 %
– Austria                               3,146 copies     Trainee                          3%
Status: Q3 2017                                                                                        Long-term readers
                                                          Age                                          Up to 3 years     21 %
Cost per thousand copies in Euros                         Under 30 years                     13 %     Up to 10 years    34 %
1 page                     135.59                         30 – 39 years                       11 %    Over 10 years     45 %
1/2 page                   87.93                          40 – 49 years                      35 %
1/3 page                   60.66                          50 – 59 years                      35 %
1/4 page                   47.40                          60 years or older                    5%
(Prices 2018, circulation as in Q3 2017)

Above-average rates of sustained readership                            High levels or reader acceptance
• 80 % of all managers read all four issues every year                 • 74 % of readers consider the magazine required reading
• 7 3 % of all other readers read all four issues every year          • 81 % of readers would recommend it to others
RATE CARD 2018 - The customer magazine for travel agencies in Germany and Austria - Amadeus News Board
RATE CARD 2018 Amadeus Magazin
                                                           ation
                                                     Circul 0
                                                       40.00 s
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ADVERTISING RATES AND DEADLINES                                          Advertising rates no. 27, valid from 01.01.2018

             Format              Type space only                   Bleed ads*                   Price b/w or 4c
    1 page                      190 mm x 273 mm                 210 mm x 297 mm                   EUR 5,320
    2/3 page upright            125 mm x 273 mm                 137 mm x 297 mm                   EUR 4,250
    1/2 page upright             92 mm x 273 mm                 104 mm x 297 mm                   EUR 3,450
    1/2 page horizontal         190 mm x 130 mm                 210 mm x 148 mm                   EUR 3,450
    1/3 page upright             60 mm x 273 mm                 72 mm x 297 mm                    EUR 2,380
    1/3 page horizontal         190 mm x 81 mm                  210 mm x 99 mm                    EUR 2,380
    1/4 page 2 columns           92 mm x 130 mm                 104 mm x 148 mm                   EUR 1,860
    1/4 page horizontal         190 mm x 50 mm                  210 mm x 68 mm                    EUR 1,860
* bleed on all sides 5 mm
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
All prices quoted as for domestic customers without statutory value added tax.
Agency commission: 15% | Discounts: 3% for two advertisements, 5% for three, 10% for more than four

                                                                                                    Supplements,
        Issue             Published on             Booking by              Print files by           inserts, etc. by
       2/2018             02/03/2018               03/01/2018              10/01/2018                16/02/2018
       3/2018             04/06/2018               28/03/2018              04/04/2018                17/05/2018
       4/2018             10/09/2018               12/07/2018              18/07/2018                27/08/2018
       1/2019             30/11/2018               01/10/2018              10/10/2018                16/11/2018
RATE CARD 2018 - The customer magazine for travel agencies in Germany and Austria - Amadeus News Board
RATE CARD 2018 Amadeus Magazin

ADVERTORIALS

Advertorials are adverts appearing in house design which                                                                                                                                                                                                                                           Format     Media rates                                                      +              Production costs                                                                                        =              Advertorial price 4c
­communicate publicity content to readers using an editorial                                                                                                                                                                                                                                       1/2 page   EUR 3,450                                                        +              EUR 500                                                                                                 =              EUR 3,950
 look and language. As an advertiser, you provide us with                                                                                                                                                                                                                                          1 page     EUR 5,320                                                        +              EUR 500                                                                                                 =              EUR 5,820
 ­images and text input; our editorial staff will then design and                                                                                                                                                                                                                                  2 pages    EUR 9,044                                                        +              EUR 1,500                                                                                               =              EUR 10,544
  produce the advertorial. For legal reasons, advertorials must                                                                                                                                                                                                                                    4 pages    EUR 10,000                                                       +              EUR 2,000                                                                                               =              EUR 12,000
  be visibly marked as advertising.

Closing date for booking and delivery:
2 weeks prior to regular deadline

 advertorial
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      griechenland spezial

 Verbesserte Buchungsop tionen für Reisen auf
 der Schiene – mit Thalys und Amadeus
                                                                                                                                                                                                                                                                                                                    Dem Paradies                                                                                                                                                      „Tolle Hotels, günstige Preise“

                                                                                                                                                                                                                                                                                                                                nah
                                                                                                                                                                                                                                                                                                                           so Griechenland
                                                                                                                                                                                                                                                                                                                           Drei Gründe für
                                                                                                                                                                                                                                                                                                                           In Deutschland wird viel über die
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Warum sich ein Urlaub in Griechenland gerade jetzt lohnt: Produktmanager XXX
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      über attraktive Preise, Flugkapazitäten und die schönsten Seiten des Sommers.
                                                                                                                                                                                                                                                                                                                           griechische Krise gesprochen. Doch
                                                                                                                                                                                                                                                                                                                           Streiks und Schuldenberge sind an der
 Schnell und komfortabel nach Paris, Amsterdam und Brüssel: Die modernen Hoch -
                                                                                                                                                                                                                                                                                                                           Küste weit und breit nicht zu sehen.
 geschwindigkeitszüge bedienen die Metropolen von mehreren deutschen Städten aus.                                                                                                                                                                                                                                                                                                                                                                                                     Weit hinten, hinter den Wortbergen,           Weit hinten, hinter den Wortbergen,
                                                                                                                                                                                                                                                                                                                           Dafür tolle Hotels, Traumstrände und                                                                                                                       fern der Länder Vokalien und Konso-           fern der Länder Vokalien?
 Jetzt sind sie bequem auf einer Ebene mit Flugreisen zu buchen.
                                                                                                                                                                                                                                                                                                                           vielWarum
                                                                                                                                                                                                                                                                                                                                Sonne sich
                                                                                                                                                                                                                                                                                                                                      – zudasfantastischen       Preisen.Pärchen und Sportbegeisterte perfekt eignet
                                                                                                                                                                                                                                                                                                                                                  Land für Familien,                                                                                                                  nantien leben die Blindtexte.                 Abgeschieden wohnen Sie in Buchstabhau-
                                                                                                                                                                                                                                                                                                                           Lesen Sie hier, wie Sie Ihre Kunden für                                                                                                                    Abgeschieden wohnen Sie in Buchstabhau-       sen an der Küste des Semantik, eines gro-

 D                                                                                                                                                                                                                                                                                                                                      W
         er internationale Hochgeschwin-       dem Eurostar nach London. Ab Aachen be-      damit die Kunden gut planen können und                                                                                                                                                                                                                                                                                                                                                    sen an der Küste des Semantik, eines gro-     ßen Sprachozeans. Ein kleines Bächlein na-
                                                                                                                                                                                                                                                                                                                           einen Urlaub    in Griechenland
                                                                                                                                                                                                                                                                                                                                     eit hinten,                  begeistern.
                                                                                                                                                                                                                                                                                                                                                 hinter den Wortber-  einmal von der allmächtigen Interpunkti- Als es die ersten Hügel des Kursivgebirges
         digkeitszug Thalys bietet für Rei-    trägt die Fahrzeit nach Brüssel 1:09 Std.    auch unterwegs immer auf dem Laufen-                                                                                                                                                                                                                                                                                                                                                      ßen Sprachozeans. Ein kleines Bächlein na-    mens Duden fließt d gebratene Satzteile in
                                                                                                                                                                                                                                                                                                                                                    gen, fern der Länder Vokalien     on werden die Blindtexte beherrscht - ein        erklommen hatte, warf es einen letzten
         sen zwischen Frankreich und           bzw. nach Paris 2:35 Std. Jeden Tag fahren   den sind.                                                                                                                                                                                                                                                                                                                                                                                 mens Duden fließt d gebratene Satzteile in    den Mund fliegen. Nicht einmal von der all-
                                                                                                                                                                                                                                                                                                                                                    und Konsonantien leben die        geradezu unorthographisches Leben. Eines         Blick zurück auf die Skyline seiner Headline
 Deutschland, Belgien und den Niederlan-       ab Köln bzw. Aachen fünf Thalys-Züge                                                                                                                                                                                                                                                                                                                                                                                                   den Mund fliegen. Nicht einmal von der all-   mächtigen Interpunktion werden die Blind-
                                                                                                                                                                                                                                                                                                                                        Blindtexte. Abgeschieden wohnen Sie in        Tages aber beschloß eine kleine Zeile Blind-     von Alphabetdorf und die Subline seiner
 den zahlreiche tägliche Verbindungen, ho-     Richtung Belgien und Frankreich. In          Optimale Angebote für Vielfahrer                                                                                                                                                                                                                                                                                                                                                          mächtigen Interpunktion werden die Blind-     texte beherrscht – ein geradezu unortho-

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Platzhalter für eine Anzeige
                                                                                                                                                                                                                                                                                                                                        Buchstabhausen an der Küste des Seman-        text, ihr Name war Lorem Ipsum, hinaus zu        eigenen Straße, der Zeilengasse. Wehmü-
 hen Komfort und unterschiedlichste            puncto Nachhaltigkeit ermöglicht Thalys                                                                                                                                                                                                                                                                                                                                                                                                texte beherrscht – ein geradezu unortho-      graphisches Leben.
                                                                                                                                                                                                                                                                                                                                        tik, eines großen Sprachozeans. Ein kleines   gehen in die weite Grammatik. Der groben         tig lief ihm eine rethorische Frage über die
 Dienstleistungsangebote. Nun wird das         ökologisch verantwortliches Reisen. Der      Mehrere Optionen für eine intelligente                                                                                                                                                                                                                                                                                                                                                    graphisches Leben.
                                                                                                                                                                                                                                                                                                                                        Bächlein namens Duden fließt d gebrate-       Versalien, schob sich sein Initial in den Gür-   Wange, dann setzte es seinen Weg fort.
 Thalys-Angebot durch die Amadeus Lö-          Pro-Kopf-Ausstoß von CO2 liegt bei Zugrei-   Reiseplanung stehen den Thalys-Kunden,                                                                                                                                                                                                                                                                                                                                                                                                  Weit hinten, hinter den Wortbergen,
                                                                                                                                                                                                                                                                                                                                        ne Satzteile in den Mund fliegen. Nicht       tel und machte sich auf den Weg.                 Unterwegs ße Oxmox.
 sung für Expedienten und Travel Manager       sen deutlich unter den Werten von Auto       die oft mit dem internationalen Hochge-                                                                                                                                                                                                                                                                                                                                                   Weit hinten, hinter den Wortbergen,           fern der Länder Vokalien?
 über das Amadeus Air Verfahren beson-         oder gar Flugzeug.                           schwindigkeitszug unterwegs sind, zur                                                                                                                                                                                                                                                                                                                                                     fern der Länder Vokalien?                     Abgeschieden wohnen Sie in Buchstabhau-
 ders einfach und unkompliziert buchbar                                                     Verfügung. Das Treueprogramm Thalys                                                                                                                                                                                                                                                                                                                                                       Abgeschieden wohnen Sie in Buchstabhau-       sen an der Küste des Semantik, eines gro-      Zur Person
 und erhält – auf einer Ebene buchbar mit      Thalys-Services während der Reise            TheCard zum Sammeln von Bonus-Miles                                                                                                                                                                                                                                                                                                                                                       sen an der Küste des Semantik, eines gro-     ßen Sprachozeans. Ein kleines Bächlein na-
 Flugreisen – einen ganz neuen Stellen-                                                     wie auch das Abonnement Thalys ThePass                                                                                                                                                                                                                                                         Paare:                                                                                     ßen Sprachozeans. Ein kleines Bächlein na-    mens Duden fließt d gebratene Satzteile in     Abgeschieden wohnen Sie in Buchstab-
 wert.                                         Passagiere an Bord von Thalys sind zu un-    und spezielle B2B-Angebote ermöglichen                                                                                                                                                                                                                                                                                                                                                    mens Duden fließt d gebratene Satzteile in    den Mund fliegen. Nicht einmal von der all-    hausen an der Küste des Semantik, ei-
                                                                                                                                                                                                                                                                                                                                                                                           Weit hinten, hinter den Wortber-
                                               gefähr gleichen Teilen Geschäftsreisende     flexibles Reisen und optimale Tarifbedin-                    Auf der Hochgeschwindigkeitsstrecke erreichen die Züge bis                                                                                                                                                                                                                                                                   den Mund fliegen. Nicht einmal von der all-   mächtigen Interpunktion werden die Blind-      nes großen Sprachozeans. Ein kleines
                                                                                                                                                                                                                                                                                                                                                                                           gen, fern der Länder Vokalien und
 26 Züge verbinden vier Länder                 und Freizeitreisende. Für beide Gruppen      gungen für alle Bedürfnisse. Die Thalys                      zu 300 km/h und verbinden z. B. Köln mit Brüssel in 1:47 Std.                                                                                                                                                                                                                                                                mächtigen Interpunktion werden die Blind-     texte beherrscht – ein geradezu unortho-       Bächlein namens
                                                                                                                                                                                                                                                                                                                                                                                           Konsonantien leben die Blindtexte.
                                               entwickelt Thalys stetig neue Angebote       TheCard kann zudem als Fahrschein-                                                                                                                                                                                                                                                                                                                                                        texte beherrscht .                            graphisches Leben.
                                                                                                                                                                                                                                                                                                                                                                                           Abgeschieden wohnen Sie in Buch-
 Die wichtigsten Ziele der Thalys-Flotte       und Dienstleistungen, die die Fahrt ange-    Nachweis bei Ticketless-Reisen eingesetzt
                                                                                                                                                                                                                                                                                                                                                                                           stabhausen an der Küste des Se-
 sind die Metropolen Paris, Brüssel, Köln      nehm und komfortabel gestalten. Seit         werden, genau wie das MobileTicket auf                                                                                                                   Amadeus Lösung nun ebenfalls integrier-                                                                                               mantik, eines großen Sprach-
 und Amsterdam. Seit 2011 sind der Brüssel     2008 bietet Thalys zum Beispiel in allen     dem Smartphone.                                                                                                                                          bar. Dies erleichtert Expedienten und Pas-                                                                                            ozeans. Ein kleines Bächlein na-

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Die besten Angebote im Überblick
 Airport und drei neue deutsche Destina-       Zügen und in beiden Komfortklassen eine         Zur ITB im März 2013 führte Thalys mit                                                                                                                sagieren den Planungsvorgang und die                                                                                                  mens Duden fließt d gebratene
 tionen in das Streckennetz integriert: Düs-   WiFi-Verbindung. Die Welcome Bar bietet      der Zusammenarbeit mit Amadeus einen                                                                                                                     Reise. Für Reisebüros, die mit Amadeus                                                                                                Satzteile in den Mund fliegen.
 seldorf, Duisburg und Essen. Im gleichen      Reisenden der zweiten Klasse ausgewähl-      neuen Vertriebskanal ein, der Expedienten                                                                                                                sehr gut vertraut und mit einer IATA-Li-                                                                                              Nicht einmal von der allmächtigen
 Jahr wurden umfassende Renovierungsar-        te Snacks, warme Gerichte sowie heiße        eine neue Buchungsmöglichkeit von Tha-                                                                                                                   zenz ausgestattet sind, ist es nun möglich,                                                                                           Interpunktion werden die Blind-
 beiten an allen 26 Zügen der Thalys-Flotte    und kalte Getränke. Außerdem sind hier       lys-Tickets bietet. Diese sind nun über das                                                                                                              Thalys mit all seinen Serviceleistungen                                                                                                                                                                                                                                         Weit hinten, hinter den Wortbergen,          Weit hinten, hinter den Wortber-
 abgeschlossen, sodass alle Züge innen wie     Fahrscheine für den öffentlichen Nahver-     Amadeus Airline Display auf einer Ebene
                                                                                                                                                                                                                                                                                                                                          Familie:                                         texte beherrscht - ein geradezu un-               Sport:                                                                                    fern der Länder Vokalien                      gen, fern der Länder Vokalien
                                                                                                                                                                                                                                                     verstärkt in ihr Portfolio aufzunehmen
 außen in neuem Glanz erstrahlen. Auf der      kehr am Zielort ohne Aufpreis erhältlich.    mit Flugreservierungen buchbar, wodurch                                                                                                                  und damit zusätzlichen Service zu bieten.                                                                                                                                                                                                                                      Abgeschieden wohnen Sie in Buchstab-          Abgeschieden wohnen Sie in Buch-
                                                                                                                                                                                                                                                                                                                                          Weit hinten, hinter den Wortber-                                                                   Weit hinten, hinter den Wortber-
 Hochgeschwindigkeitsstrecke erreichen         Gäste der ersten Komfortklasse erhalten      Thalys als Carrier erstmals einen gleich-                    In beiden Komfortklassen genießen die Passagiere Services wie WiFi-Verbindung, Speisen                                                                                                                                                                                                                                            Weit hinten, hinter den Wortber-        hausen an der Küste des Semantik, eines       stabhausen an der Küste des Seman-
                                                                                                                                                                                                                                                                                                                                          gen, fern der Länder Vokalien und                                                                  gen, fern der Länder Vokalien und
 Thalys-Züge bis zu 300 km/h.                  eine Mahlzeit oder einen Imbiss am Platz     wertigen Status neben Fluglinien ein-                        und Getränke sowie internationale Presseerzeugnisse in angenehmem Ambiente.                 Komfortabel und kundenorientiert                                                                                                                                                                                                        gen, fern der Länder Vokalien          großen Sprachozeans. Ein kleines Bäch-        tik, eines großen Sprachozeans. Ein
                                                                                                                                                                                                                                                                                                                                          Konsonantien leben die Blindtexte.                                                                 Konsonantien leben die Blindtexte.
                                               serviert und können für den Zielort Taxi-    nimmt.                                                                                                                                                                                                                                                                                                                                                                                        Abgeschieden wohnen Sie in Buch-          lein namens Duden fließt d gebratene          kleines Bächlein namens Duden fließt
                                                                                                                                                                                                                                                                                                                                          Abgeschieden wohnen Sie in Buch-                                                                   Abgeschieden wohnen Sie in Buch-
 Flott und dabei nachhaltig reisen             reservierungen während der Fahrt vor-                                                                     rasch zu buchen. Alle Thalys-Tarife sind       schein-Nachweis über die praktische Kar-     Insgesamt erschließt Thalys in Koopera-                                                                                                                                                                                              stabhausen an der Küste des Seman-        Satzteile in den Mund fliegen. Nicht ein-     d gebratene Satzteile in den Mund
                                                                                                                                                                                                                                                                                                                                          stabhausen an der Küste des Se-                                                                    stabhausen an der Küste des Se-
                                               nehmen. Zur Unterhaltung und Informa-        Die Vorteile für Reisebüros                                  über Amadeus Air buchbar, darunter auch        te bei Ticketless-Reisen funktioniert und    tion mit Amadeus auf dem deutschen                                                                                                                                                                                                   tik, eines großen Sprachozeans. Ein       mal von der allmächtigen Interpunktion        fliegen. Nicht einmal von der allmäch-
                                                                                                                                                                                                                                                                                                                                          mantik, eines großen Sprach-                                                                       mantik, eines großen Sprach-
 Paris ist von Köln aus in nur 3:14 Std. er-   tion stehen den Reisenden kostenfreie in-                                                                 die B2B-Angebote, die für zahlreiche           gleichzeitig Miles für Freifahrten gesam-    Markt eine neue Möglichkeit für Reisebü-                                                                                                                                                                                             kleines Bächlein namens Duden fließt      werden die Blindtexte beherrscht – ein        tigen Interpunktion werden die Blind-
                                                                                                                                                                                                                                                                                                                                          ozeans. Ein kleines Bächlein na-                                                                   ozeans. Ein kleines Bächlein na-
 reichbar. Reisende mit dem Fahrziel Brüs-     ternationale Presseerzeugnisse zur Verfü-    Nun ist eine einfache und praktische Lö-                     Geschäftsreisende im Thalys-Netzwerk           melt werden können. In die ideale Reisere-   ros und Travel Manager in Unternehmen,                                                                                                                                                                                               d gebratene Satzteile in den Mund         geradezu unorthographisches Leben.            texte beherrscht. Nicht einmal von der
                                                                                                                                                                                                                                                                                                                                          mens Duden fließt d gebratene                                                                      mens Duden fließt d gebratene
 sel erblicken das Atomium bereits nach        gung. Die Kundeninformation vor und          sung gefunden, die Reisebüros und Travel                     besonders wichtig sind. Auch ist die           servierung, die alle Schritte vom Miet-      mit größtmöglicher Kundenorientierung                                                                                                                                                                                                fliegen. Nicht einmal von der allmäch-    Nicht einmal von der allmächtigen Inter-      allmächtigen Interpunktion werden
                                                                                                                                                                                                                                                                                                                                          Satzteile in den Mund fliegen.                                                                     Satzteile in den Mund fliegen.
                                                                                                                                          Fotos:Thalys

 1:47 Std. Hier bieten sich auch gute An-      während der Reise wird via E-Mail, SMS       Managern erlaubt, Thalys-Tickets und                         Buchung in Verbindung mit der Thalys           wagen über das Hotel, die Zugfahrt und       sein attraktives Angebot auf komfortable                                                                                                                                                                                             tigen Interpunktion werden die Blind-     punktion werden die Blindtexte be-            die Blindtexte beherrscht – ein gera-
                                                                                                                                                                                                                                                                                                                                          Nicht einmal von der allmächtigen                                                                  Nicht einmal von der allmächtigen
 schlussmöglichkeiten, beispielsweise mit      und Thalys-App stetig weiter ausgebaut,      sämtliche Extra-Services elegant und                         TheCard nun möglich, sodass der Fahr-          den Flug umfasst, ist Thalys dank der        Art und Weise zur Verfügung zu stellen.                                                                                                                                                                                              texte beherrscht.                         herrscht – ein geradezu.                      dezu unorthographisches Leben.
                                                                                                                                                                                                                                                                                                                                          Interpunktion werden die Blind-                                                                    Interpunktion werden die Blind-
                                                                                                                                                                                                                                                                                                                   Fotos: iStockphoto

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RATE CARD 2018 - The customer magazine for travel agencies in Germany and Austria - Amadeus News Board
RATE CARD 2018 Amadeus Magazin

PARTNER-PROMOTION
It is possible to order online advertising as a partner promotion.
Here, your advertising information is communicated to readers
in an editorial style similar to an advertorial. Partner promotions
are published online on the Amadeus News Board, which ­features
a daily flow of information relevant to the travel industry, tips
and tricks for travel agencies, Amadeus blog posts and press
releases. Every Tuesday after going live, the partner promotion
is sent to all subscribers as part of the Amadeus News Board
­Weekly newsletter.

Required data                                             Deadline for booking
• Teaser photo in the following format: 1920 x 612       14 workdays before publication
  pixels
• Title of around 36 characters, including spaces        Delivery of files
• Sub-header of around 114 characters, including         12 workdays before publication
   spaces
• Text with 1200-2000 characters, including              Price
  spaces                                                  EUR 1,150
• Optional: logo or additional image
• Optional: booking instructions (as link or PDF)
RATE CARD 2018 - The customer magazine for travel agencies in Germany and Austria - Amadeus News Board
RATE CARD 2018 Amadeus Magazin

ABOUT AMADEUS

Amadeus is a leading global travel              2017 marked the 30th anniversary of           used to book around 480 airlines, more
­industry partner for highly developed          the founding of Amadeus. The company          than 150,000 hotels plus content from
 technology solutions. Its customers            ­celebrated the occasion all year long – 30   several large hotel aggregators, 43 rental
 ­include travel providers (such as tour         years of partnership with our customers,     car companies, over 220 tour operators
  operators, airlines, hotels, railway ope-      30 years of technological innovation and     and bus companies, 71 transport asso-
  rators and ferry lines), travel sales staff    30 years of commitment to improving          ciations, 39 European railways, 21 ferry
  (stationary and online travel agencies)        travel processes around the world.           companies, 6 insurance companies and
  and travel purchasers (cooperations and        Amadeus uses the principle of a trans­       15 cruise operators. Amadeus Germany is
  travel management companies).                  action-based business model. The com-        wholly owned by Amadeus IT Group SA.
  The Amadeus Group has around 15,000            pany is listed on the Spanish stock ex-
  employees worldwide and is headquar-           change as AMS.MC and is part of the          More information on Amadeus is availa-
  tered in Madrid, Spain (main headquar-         IBEX 35 index.                               ble at www.amadeus.com.
  ters), Nice, France (development) and          Amadeus Germany GmbH is Germany’s
  Erding, Germany (operations). It is also       leading provider of IT solutions for the     More information on Amadeus Germany
  represented by Amadeus Commercial              travel industry. Amadeus has issued          is available at www.de.amadeus.com.
  Organisations at 70 additional sites           ­approximately 45,000 licenses in Ger-
  around the world and is present in a            many for its state-of-the-art, powerful
  ­total of 190 countries.                        Amadeus system. In Germany, it can be
RATE CARD 2018 - The customer magazine for travel agencies in Germany and Austria - Amadeus News Board
RATE CARD 2018 Amadeus Magazin

ABOUT THE PUBLISHER AND TECHNICAL INFORMATION

Publisher                           Ad Management                                Colours
Amadeus Germany GmbH               Dilek Kazar                                   ISOcoated v2 300 (ECI), CMYK
Siemensstr. 1, 61352 Bad Homburg   Telefon +49 (0)69 981904-889
www.de.amadeus.com                 Telefax +49 (0)69 981904-871                  Images
                                   amadeus.anzeigenservice@wdv.de               All colour and greyscale image files
Publishing company                                                               min. 300 dpi
wdv Gesellschaft für Medien &      Terms of payment
Kommunikation mbH & Co. OHG        within 30 days in full. 2 % discount for      Mesh
Siemensstr. 6, 61352 Bad Homburg   payment by debit                              70 L/cm
www.wdv.de
                                   Bank details                                  Typefaces
Advertising department             Deutsche Bank AG Hanau                        Do not use: multiple-master, double-
wdv Gesellschaft für Medien &      IBAN DE27 5067 0009 0040 9649 00              byte, true-type fonts, or emphases such
Kommunikation mbH & Co. OHG        BIC DEUTDEFF506                               as bold or italic.
Dieselstr. 36, 63071 Offenbach
                                   Frankfurter Sparkasse                         Print files
Advertising Sales Manager          IBAN DE03 5005 0201 0000 7056 65              Digital files cleared for print:
Sabine Dietrich                    BIC HELADEF1822                               PDF, later than Version X/1:2001,
Tel. +49 (0)69 981904-853                                                        PDF-X/1a:2003, PDF-X/3:2002,
Fax +49 (0)69 981904-875           Printing processes                            PDF-X/3:2003, PDF-X/4
sa.dietrich@wdv.de                 Cover: sheet-fed offset                       Add crop marks.
                                   Inside: web-fed offset
RATE CARD 2018 - The customer magazine for travel agencies in Germany and Austria - Amadeus News Board
RATE CARD 2018 Amadeus Magazin

GENERAL CONDITIONS OF BUSINESS
1.	For the purposes of the terms and conditions which follow, an “advertising              whose publication had been cancelled, the only claims which can be made                also make continued execution of active orders conditional on outstanding
     order” is understood as a contract concluded for the publishing of one                 by the company or person placing the order are those listed below in                   payments for other advertisements being made, delaying these orders until
     or more advertisements by a company or other legal person wishing to                   Clause 10 of these terms and conditions.                                               funds are received. Should there be any reasonable doubt regarding the
     disseminate a promotional message by way of a printed magazine.                   9.	The company or person placing the advertisement is the sole party                       solvency of the company or person placing the order, the publisher retains
2.	In case of any doubt, advertisements shall be considered publishable                    responsible for punctual delivery of error-free print files or supplements.            the right to make the publication of further advertisements conditional on
     within one year of the conclusion of contract. If the contract allows for              The publishing company will ask for re-workings of any print files which               prepayment of the price due as well as settlement of arrears, regardless of
     the publishing of individual advertisements in series, then the advertising            are patently unsuited or have suffered damage.                                         any previously agreed payment conditions; the publisher may take this step
     order will be delivered within one year of the date of publication of the first   		The publisher guarantees that the general printing quality of the titles for             at any time, including during the course of an active order. If the terms of
     advertisement in the series, provided that the first of the series has been            which advertisements are booked will be upheld to the highest possible                 payment set are not honoured, the company or person placing the order
     published within the period mentioned in the first sentence of this clause.            extent allowed by the print files delivered.                                           will be considered to be in default; no further warnings need be sent. From
3.	At conclusion of contract, the company or person placing the advertising           10.	If any part of the advertisement supplied is printed illegibly, incorrectly, or        this point on, the publisher is entitled to impose interest charges of 5%
     order is entitled to publish advertisements above and beyond those defined             incompletely, the company or person placing the order shall be entitled to             over the base rate.
     in the order within the timeframe agreed or that named above in Clause 2.              deduct some of the total payment due or to have the advertisement print-          15.	If desired, the publisher will deliver printed copies of the advertisement
4.	If an advertising order is not delivered in full for reasons which are beyond           ed again to full quality standards, but only inasmuch as the effect of the             with the invoice. In accordance with the type and extent of the advertising
     the control of the publishing company, then the company or person placing              advertisement was compromised. If the publisher does not reprint within                order placed, extracts, copies, or whole books will be sent. Where a copy is
     the advertising order must refund to the publishing company the difference             a reasonable period or if the quality of the reprint is still below acceptable         no longer available, the publishing company will provide a legally binding
     between the discount originally conferred and the discount which would                 standards, the company or person placing the order is entitled to deduct               assurance that the advertisement was published and disseminated.
     be applied to the actual number of advertisements published. This has no               recompense from the sum payable or cancel the order entirely.                     16.	Costs for producing setting masters in order to apply comprehensive
     effect on the statutory rights and duties of either party. The refund is not      		There can be no claims for damages resulting from positive violations of                 changes to agreed versions as requested or caused by the company or
     enforceable if non-completion occurs due to force majeure affecting the                contractual duties, from fault in the conclusion of contract, or from illicit          person placing the order are to be borne by the latter party.
     publishing company.                                                                    activities – even if the order was placed by telephone. Claims for damages        17.	A drop in circulation may be used as grounds for a reduction in the price
5.	Advertisements which are, due to their editorial appearance, not recognis-              pursuant to the impossibility of delivering the order or delays in so doing            payable for an order encompassing several advertisements if the average
     able as advertisements will be labelled as such (e.g. by adding the German             are limited to compensation for the damages which can be expected to be                circulation of the year beginning with the appearance of the first advertise-
     word Anzeige in a clearly visible way).                                                incurred and to a maximum of the overall price of the advertisement or                 ment falls under the average circulation as stated in the media data or else-
6.	Orders for advertisements and supplements not produced by the publish-                  supplement in question. This does not apply to claims predicated on malice             where or, in the absence of circulation figures, under the average number
     ing company which are explicitly scheduled for publication/distribution in             aforethought or gross negligence on the part of the publishing company                 of copies sold in the calendar years previous (for trade publications, copies
     a specific issue(s) or for insertion at a specific point in the book must be           and its agents. The publisher also remains liable for damages pursuant to              sold may be replaced by copies distributed).
     delivered to the publishing company in sufficient advance of closing dates             the absence of qualities advertised. In matters of business between com-          		There can be no right to claim reductions in price if the publisher informs
     for the company or person placing the order to be informed if the order                mercial companies, the publisher accepts no liability for gross negligence             the company or person placing the order of the drop in circulation far
     cannot be carried out as desired. Advertisements labelled for publication in           of its agents; in all other cases, liability to other commercial companies is          enough in advance of its occurrence that this party would have been able
     a given section will be printed in this section without need of any express            limited to the total sum price for the advertisements in question and to the           to withdraw from the contract.
     agreement to this end.                                                                 foreseeable damages which will be incurred.                                       18.	Masters are only sent on special request by the company or person placing
 7.	Advertisements are priced according to the media rates in force at the            		Unless the fault is not immediately visible, complaints and claims must                  the advertising order and must only be archived for three months following
     time. Discounts offered in media rates only apply to advertisements                    be made within four weeks of the date at which the company or person                   the completion of the order.
     appearing within one year; this period of one year begins from the day on              placing the order received the invoice and printed copies.                        19.	In the course of commercial relations between the parties, data will be
     which the first advertisement qualifying for the discount is published.           11.	Print proofs will only be delivered on the express wish of the company                 stored and processed electronically. The publishing company hereby gives
		If prices are changed, the new prices apply to active orders with immediate              or person placing the order, who is then responsible for accuracy of                   assurance that this data will be used exclusively for the purposes of the
     effect; this condition does not apply to non-commercial persons placing                the proofs returned. The publishing company will take account of all                   commercial relationship entered into and only to the extent permissible by
     orders which are due to completion within four months of conclusion of                 corrections which are communicated before the deadline set when the                    law.
     contract.                                                                              proofs are dispatched.                                                            20. The place of fulfilment is the headquarters of the publishing company.
8.	The publishing company retains the right to refuse advertisement orders            12.	In the absence of detailed size specifications, the usual size for an advert      		In case of disputes pursuant to commercial relationships with representa-
     as a whole or specific publications within a multiple order – including                of the type printed will be used to calculate the price payable.                       tives, legal persons under public law, or public separate estates, the legal
     supplements and inserts – if: the contents, provenance, or technical format       13.	If the company or person placing the order does not provide payment in                 venue is the headquarters of the publishing company. If the publisher is
     of the material does not conform to the general and objectively justifiable            advance, invoices will be sent following publication as quickly as possible            unable to recover claims from non-commercial persons using official warn-
     standards set by the company; the content provided is against the law or               – generally within 14 days. Unless other arrangements are made in regard               ings, the legal venue shall be their place of residence or habitual abode.
     official regulations; the company cannot on any other grounds reasonably               of advance payment or payment deadlines, the invoice will be due for                   Should their place of residence or habitual abode be unknown at the time
     be expected to publish the material in question. This condition expressly              payment from the moment it is delivered in accordance with the terms of                of filing for court proceedings, or should the person placing the order have
     applies to orders placed by branch offices, receiving offices, or repre­               payment specified in the media rates. Any discounts for early payment will             changed their place of residence following conclusion of contract to out-
     sentatives of companies or persons. Orders placed for supplements                      be conferred as listed in the media rates.                                             side of the jurisdiction of German law, the legal venue shall be the place in
     are only considered effective once the publishing company has viewed              		Cheques will only be accepted for payment in accordance with the usual                   which the publishing company is headquartered.
     and ac­cepted the material for publication. Any supplements which use                  reservations, which also apply to payment by bank direct debit: the obliga-       		These terms and conditions and all legal relations between the publisher
     formatting or cover appearance to create the impression that they are a                tion on the person or company placing the order to pay is only considered              and company or legal person placing the advertising order are subject
     part of the newspaper or magazine, or which contain third-party adver-                 fulfilled once the funds due have been transferred irrevocably to one of the           to the law of the Federal Republic of Germany. This version of the terms
     tising, will be refused. All rejections for publications will be communicated          accounts of the publishing company.                                                    are conditions has been translated from German; in case of dispute, the
     to the company or person placing the order without delay.                         		Regardless of any conditions imposed by the company or person placing                    German original shall be the text of reference.
		The company or person placing the order alone carries all responsibility                 the order, the publishing company retains the right to book payments              21.	These terms and conditions also apply mutatis mutandis to orders for
     for the content of all images and text input supplied and its legal permissi-          received first against previous outstanding debts, then against enforcement            glued and bound inserts and all other bookable formats.
     bility, indemnifying the publisher from third-party claims of all kinds – even         costs incurred, and then against interest accrued before allocating them to
     such as arise from publications which are cancelled and withheld. The                  current sums outstanding.
     publishing company is under no obligation to verify that orders or their          14.	In case of late payment or deferment or payment, interest and any recovery
     contents do not infringe on third-party rights. If any advertisements appear           costs incurred will be added to the outstanding sum. The publisher may
Gesellschaft für Medien &
Kommunikation mbH & Co. OHG

Dieselstraße 36                     Sabine Dietrich
63071 Offenbach                     Telefon +49 (0)69 981904-853
Fax +49 (0)69 981904-875            sa.dietrich@wdv.de

You can also find the latest information about the publisher and the other wdv advertising media at www.wdv.de
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