Journalismus vs. Kunst - Wie viel Kreativität verträgt die Grafik? MAZ, Luzern 17. September 2014
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Journalismus vs. Kunst – Wie viel Kreativität verträgt die Grafik? – MAZ, Luzern 17. September 2014 Von B und C Hahn und Zimmermann T +41 (0)31 331 28 70 Kommunikationsdesign Rathausplatz 3 mail@von-b-und-c.net Informationsgrafik CH-3011 Bern www.von-b-und-c.net Designforschung
2004 2005 2007
2008 2009
2010
2011
2012
2013
© Hahn und Zimmermann, 2014
2014
1 – Die Ästhetik grosser Datenmengen
24/7 The Alibi
New York Times Magazine (2007)
© Hahn und Zimmermann, 2014
Jan Oct
May
Mon 1
Aug
dated photos of toilets Tue
Feb Mar Nov
Wed
Jun
Thu 4
Sept Dec
Fri 5
Apr Jul
Sat 6 1
Sun 7 2
dated expenses Mon 3
Tue 9 5 4
Wed 6 8 5
Thu 11 5 9 6
Fri 12 6 7
Sat 8
dated telephone calls Sun 9
Mon 9 13 10
Tue 12 10 14 11
Wed 14 13 11 15 12
Thu 15 13
Fri 16 14
Sat 17 15
Sun 18 18 16
Mon 16 19 17
Tue 20 18
Wed 18 22 21 19
Thu 22 20
Fri 22 24 23 21
Sat 24 22
Sun 28 25 23
Mon 27 26 24
Tue 26 24 27 25
Wed 28 26
Thu 26 29 27
Fri 30 28
Sat 29
Sun 30
Mon 31
Tue
© Hahn und Zimmermann, 2014
dated photos of toilets dated expenses dated telephone calls Data source: http://trackingtransience.net
2
–
Informationen sichtbar machen
© Hahn und Zimmermann, 2014
Kulturwirtschaft Berlin
Form – Zeitschrift für Design (2010)
© Hahn und Zimmermann, 2014
11
Schönhauser
66
Da
nzi
12 ge
rS
tra
Ch
8 ße
a us
Allee
se
es
46 2
tra
24
ße
ße
ee
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He
r All
e
37 S 20
ra ß
er
ide
rg
laue
St
lbe
str
r
er
Pe
22
z
ald
aß
Pren
e
sw
27 1
eif
Gr
29
68
71 t raße 75
ße Tors 79
en stra
alid 78
49
Inv 6 52
5 80
Kaiserin-Augusta-Allee
7 81 54
Alt-M 39
oabit
4
14 36
65
57
47
48
e
aß
str
Alt
aße
17
rch
on
ae den
Unter den Lin
Ma
str
70 rS Karl-Mar
tra x-Allee
uer
ße 21
Ca
58
e
Friedrichstraß
17. Juni
Straße des
Ho 30
aße
Bismarckstr lzm
73 ark
raße tst
Le ipziger St raß
Tiergartenstraße 67 e
e
51
traß
61 63 72
er S
au
e
62
traß
rsch
16 44
e-S
Kantstraße 76 28
Wa
Ufer
Schöneberger
ein
h-H
23 69 26 83
Mü
inric
hle
e
31 9
traß
ns
He
Kle tra
ist 25 42 ße
er S
str
Ha
aß
amm e
lle
dam
tend
sc
rs 32
Kurfü Kur
he
fü 3
s
sU
40 rste
Pot
64 Str
Bundesallee
nst ala
fe
raß 33 53 uer
e
r
74 34
Alle
e
Martin-Luther-Straße
50
Skalitzer Straße
77
56
35
60
Studios
Kott
ufenstraße
1 Alessio Leonardi Hohensta
b
uss
2 Berlin Haushoch amm
er D
3 Beta Tank llernd Yorc
kstra
nzo ße Gne
amm
4 Buero Botsch Berlin he isen Pu
Ho 82 austr sch
5 Bureau Mario Lombardo 13 aße kin
15 alle
6 Designerdeutsch 18 e
e 43
aldstraß 10
7 Edenspiekermann Berlin Grunew
Ett la Benn 55 38
Mehringdamm
8
9 Fons Hickmann m23 41
Am
19
Tr
10 FontShop
ep
to
11 Formfjord
w
er
12 Hella Jongerius / Jongeriuslab
Pa
13 Hort / Eike König
r k
ße Dudenstraße
14 Jerszy Seymour ra
st
15 Juli Gudehus u pt
Ha
16 Jürgen Mayer H.
© Hahn und Zimmermann, 2014
17 Lambl / Homburger
18 Llot Llov 59 Design galleries
19 LucasFonts GmbH
Institutions etc. 68 Appel Design Gallery
20 Lulu 54 Create Berlin e.V. 69 Clemens Tissi
21 Markus Weissbeck Surface Gesellschaft Bookstores, publisher 55 Designerdock Headquarters Limited 70 Designtransfer / UdK Berlin
für Gestaltung 46 25 books, Hannes Wanderer 56 DMY Berlin Museums 71 Galerie Arndt & Partner
Coworking spaces So
22 Meiré & Meiré 47 Buchhandlung Walther König 57 IDZ / Internationales Design Zentrum 61 Bauhaus-Archiv / Museum für Gestaltung 72 Galerie Ulrich Fiedler nn
Shops en
23 MetaDesign 31 Aqua Carrè Berlin an der Museumsinsel Berlin e.V. 62 Kunstbibliothek 73 Galerie Urban Art Info all
ee
24 Nadine Schemmann / Plastic Pirate 32 Betahaus 39 Andreas Murkudis 48 Bücherbogen am Savignyplatz 58 Initiative Kultur- und Kreativwirtschaft der 63 Kunstgewerbemuseum 74 Hans-Peter Jochum
25 Noshe Andreas Gehrke 33 Co.up 40 Kaufhaus des Westens 49 do you read me?! Magazine und Lektüre Bundesregierung, Regionalbüro Berlin im 64 Museum der Dinge / Werkbundarchiv 75 Helmrinderknecht
26 Oliver Wiegener / Ice Cream For Free™ 34 ÏMA Design Village 41 Modulor der Gegenwart Haus der Deutschen Wirtschaft 65 Sammlung Boros, Bunker 76 Jackson Design GmbH
27 Sarah Illenberger 35 Impakt berlin 42 Neues Modulor Haus (ab 2011) 50 Motto Berlin 59 Senatsverwaltung für Wirtschaft, Technologie 66 Sammlung industrielle Gestaltung, 77 Karena Schuessler Gallery Hotels
28 Sonice Development 36 Made 43 Space Hall 51 Nicolai Verlag Berlin und Frauen Stiftung Haus der Geschichte der 78 Neugerriemschneider. 81 Hotel Casa Camper Berlin
29 Studio Aisslinger 37 Raumstation Coworking 44 Stilwerk Berlin 52 Pro qm 60 TCC Technologie Coaching Center, Bundesrepublik Deutschland 79 Pigasus – Polish Poster Gallery 82 Hotel Sarotti-Höfe
30 Studio Hausen 38 Studio 70 Coworking Space 45 twinkle*twinkle 53 Robert Klanten / Die Gestalten Verlag Kreativ Coaching Center 67 Schaudepot Buchstabenmuseum 80 Pool Gallery 83 Michelberger Hotel
45
3 – Die Kunst, aufzuräumen
Planungsinstrumente
Hochparterre / ETH Zürich –
Institut für Städtebau (2014)
© Hahn und Zimmermann, 2014Zusammenspiel der raumplanerischen und städtebaulichen
Planungsinstrumente im Grossraum Zürich
Rechtliche
Planungsebene Instrumente Grundlagen Kompetenzen Akteure
Eidgenossenschaft RPG Stimmvolk
Raumkonzept
Schweiz
Konzepte und
Stufenweise Berücksichtigung des Umweltrechts
(Energierichtlinien, Lärmschutz, Denkmalpflege etc.)
(Revision 2013)
Sachpläne
Raumrelevante Grundsatz- Parlament
Gesetze (Wald, gesetzgebung
Umweltschutz, in der Raum-
Natur- und planung
Heimatschutz
etc.) Sachplanung Bundesrat
Raumrelevante
Bundesämter
Metropolitanregion Verein Metropoli-
Vision Metropolitanraum Zürich
Zürich
Metrobilder
tanraum Zürich
7 Kantone
1,6 Mio. EinwohnerInnen Vertretung der
Mitglieder:
Kantone und
Gemeinden
Volksabstimmungen
Kanton Zürich Langfristige Raumentwicklungsstrategie (LaRES), in Arbeit
Kantonale und regionale Nutzungszonen
Kantonale Gestaltungspläne
Stimmvolk
Räumliches Controlling des Kantons Zürich (Raumplanungsbericht)
1,4 Mio. EinwohnerInnen Kantonaler Richtplan
171 Gemeinden Agglomerationsprogramme Zürich § 20 ff. RPG, Planungshoheit Kantonsrat
‹Gegenstromprinzip›
PBG und -vollzug; Regierungsrat
Planungs- und Baudirektion
Raumordnungskonzept des Verordnungen, Baugesetz-
Kantons Zürich (ROK-ZH) Richtlinien gebung
und Normalien
Richtplanung Amt für Raum-
Nutzungsplanung entwicklung des
Kantons Zürich
11 Regionen des Vorbereitende politische, wirtschaftliche § 12 PBG Richtplanung Stimmvolk
Kantons Zürich Regionale Richtpläne
und gesellschaftliche Leitbilder § 30 PBG Regierungsrat
Die Stadt Zürich ist nach
Planungs- und 11 Planungs-
Baugesetz (PBG) eine Regionale Raumordnungs- verbände
Planungsregion ZPL*, ZPK*, ZPZ*,
konzepte (Regio-ROK) ZPP*, ZPG*, ZPF *,
Volksabstimmungen
RZO, RWU, PZU,
ZPW,
Stadt Zürich*
*Dachorganisa-
tion: RZU
Gemeinde Politisches, wirtschaftliches Kommunales räumliches Kommunaler Richtplan
Publikationen der Hochbauämter
und gesellschaftliches Leitbild «RES» (Stadt Zürich: Verkehr) Kommunale Bau- und Zonenordnung (BZO) Bau- und Nut-
zungsordnungen,
Planungsvollzug Stimmvolk,
Gemeinde-
Leitbild «Strategien 2025» Nutzungspläne, versammlung,
Beispiel Stadt Zürich
Zonenpläne Gemeinderat
Richtplanung
Gebietsspezifische Leitbilder
Städtebauliche Studien
ohne EigentümerInnen
und Bevölkerung
Partizipationsverfahren
mit der Bevölkerung
Anpassung BZO Quartierplan Nutzungsplanung Bau- und
und -konzepte oder Masterpläne Planungsamt (AfS)
Quartier
Bevölkerung
Kooperative Verfahren
Standort- und-
Machbarkeits-
studien
Sondernutzungspläne: Behörden
© Hahn und Zimmermann, 2014
(Testplanungen etc., städte-
– Gestaltungsplan Verwaltung
bauliche Ideenwettbewerbe)
Areal – Sonderbauvorschriften EigentümerInnen
(inkl. Arealüberbauung) InvestorInnen
Studienaufträge und (mindestens Verkehrsrichtplan zwingend) EntwicklerInnen
Architekturwettbewerbe PlanerInnen
(Genehmigung durch den Kanton) ArchitektInnen
Objekt /Projekt
- +
Verbindlichkeit: Strategien, Grundlagen, verwaltungsinterne Handlungsanweisungen Behördenverbindlich Eigentümerverbindlich
HauptakteurInnen: Profis (vorwiegend nach professionellen Kriterien erarbeitete Vorschläge) PolitikerInnen (vorwiegend politisch PolitikerInnen, EigentümerInnen (vorwiegend politisch sowie durch
motivierte Entscheidungen) persönliche Betroffenheit motivierte Entscheidungen)4 – Bewusster Einsatz der Werkzeuge Farben, Format, Linienstärken, Schrift …
Unser Kampf gegen den Hunger
muehlhausmoers/Welthungerhilfe (2014)
© Hahn und Zimmermann, 2014DaS tun Wir jahreSbericht 2013 | 6 7 | DaS tun Wir jahreSbericht 2013
Projekte zur Förderung
Projekte zur sozialen zivilgesellschaftlicher Basisinfrastrukturprojekte
Strukturen 6,8 Mio. eur 12 Sonstige Projekte
Integration und Bildung 2,5 Mio. eur
2 Mio. eur 2,7 Mio. eur 2012: 12 projekte,
2012: 9 projekte,
2012: 17 projekte, 2012: 13 projekte, 5,3 Mio. eur
2,4 Mio. eur
2,1 Mio. eur
18
2,1 Mio. eur 19
10 16 Nothilfeprojekte
Projekte zur ländlichen 6,8 Mio. eur
und regionalen Entwicklung 2012: 9 projekte,
74
11 Mio. eur 2 Mio. eur
2012: 68 projekte,
1 Projekt zu Gesundheit
7,6 Mio. eur
und HIV & Aids
0,7 Mio. eur
2012: 1 projekt,
ASIEN 13 länder
150
0,6 Mio. eur
unser Kampf gegen den Hunger EuropA projekte mit 32,4 Mio.
22
projekte mit 2,6 Mio. Eur projektvolumen
Eur projektvolumen
Allein im Jahr 2013 hat die Welthungerhilfe Menschen in 40 Ländern mit 355 Auslandsprojekten* unterstützt. 22 Inlandsprojekte NorDKorEA
stärkten das Bewusstsein für Hunger und Armut in der deutschen und europäischen Öffentlichkeit und Politik. Seit ihrer Gründung 1962 TADScHIKISTAN
förderte die Welthungerhilfe 7.348 Auslandsprojekte mit rund 2,66 Milliarden Euro, davon 5.174 Selbsthilfeprojekte. SYrIEN
3 12 AFgHANISTAN
Projekte zur Projekte zur
NEpAl
Öffentlichkeitsarbeit Politikarbeit bANglADEScH
pAKISTAN
0,1 Mio. eur 1,4 Mio. eur
7
KubA Projekte zur INDIEN
MYANMAr
HAITI DoMINIKANIScHE
Mobilisierung MAlI
lAoS
rEpublIK 1,1 Mio. eur NIgEr SuDAN
pHIlIppINEN
NIcArAguA
burKINA FASo KAMboDScHA
SIErrA
lEoNE ÄTHIopIEN SoMAlIA
Projekte zur ländlichen
gHANA SrI lANKA
und regionalen Entwicklung SÜDSuDAN
14,7 Mio. eur lIbErIA
Sonstige Projekte 2012: 38 projekte, ugANDA KENIA
38
1,1 Mio. eur 9,4 Mio. eur
EcuADor
2012: 12 projekte, DEM. rEp.
2,4 Mio. eur KoNgo ruANDA
8 buruNDI
pEru TANSANIA
MAlAWI
MoSAMbIK AFrIKA 20 länder 3 Projekte zur Förderung
136
Projekte zur Förderung zivilgesellschaftlicher
zivilgesellschaftlicher Strukturen
bolIvIEN
Strukturen
MADAgASKAr 0,2 Mio. eur
0,9 Mio. eur 8 lATEINAMErIKA uND KArIbIK 7 länder SIMbAbWE
projekte mit 81,4 Mio.
2012: 3 projekte,
0,6 Mio. eur
61
2012: 6 projekte, Eur projektvolumen
0,8 Mio. eur projekte mit 22,5 Mio.
Eur projektvolumen
Nothilfeprojekte
3 Projekte zu Gesundheit
0,9 Mio. eur 3
und HIV & Aids
2012: 5 projekte, 0,7 Mio. eur
1,6 Mio. eur
24
© Hahn und Zimmermann, 2014
Basisinfrastrukturprojekte
22 2011: 1 projekt,
0,5 Mio. eur
Projekte zur sozialen
3 18,6 Mio. eur
55
Integration und Bildung
2012: 25 projekte,
Basisinfrastrukturprojekte
4,7 Mio. eur
1
Projekt zur sozialen 18,4 Mio. eur
5,1 Mio. eur 16
2012: 2 projekte, Integration und Bildung 13 2012: 20 projekte, Sonstige Projekte
projektländer der Welthungerhilfe Projekte zur ländlichen 4,8 Mio. eur 3,6 Mio. eur
3,4 Mio. eur 0,2 Mio. eur und regionalen Entwicklung Nothilfeprojekte
2012: 1 projekt, 19,3 Mio. eur 2012: 16 projekte,
projektländer der alliance2015Mitglieder, in 33,9 Mio. eur
denen die Welthungerhilfe nicht selbst aktiv ist 0,1 Mio. eur 2012: 21 projekte, 3,9 Mio. eur
2012: 65 projekte,
* Davon 8 überregionale projekte, die hier nicht abgebildet sind 31,4 Mio. eur 32,2 Mio. eurWem gehört die Welt?
DIE ZEIT (2014)
© Hahn und Zimmermann, 2014© Hahn und Zimmermann, 2014
4 – Schrift als Informationsträger
Wie nützt das Neue?
Wirtschaftsmagazin brand eins (2013)
© Hahn und Zimmermann, 2014CH
sCHWerPUnKT: ForTsCHriTT Wagen _TeCHnologie sCHWerPUnKT: ForTsCHriTT Wagen
Innovationsindikator
Wie nützt
80
77
das Neue?
SG
70
BE SE
Revolutionäre Technik bringt die Welt voran.
NL
Stimmt.
DE US
63
Aber leider deutlich seltener als behauptet.
DK NO FI
60 60
AT
59
58
GB TW FR IE AU CA
Text: Thomas Ramge 56 56
Grafik: Von B und C, Hahn und Zimmermann 54 54
53 53
50 50 50
KR
49
Chemie und Energie 48 48 48
JP
7%
Software und Internet Datenverarbeitung 44
8% und Elektronik
28 % 42
Sonstige
10 % 40
Industrie
10 %
Gesundheit
Auto 22 %
15 %
30
Anteile der Branchen an den gesamten Forschungs-
und Entwicklungsausgaben weltweit (Quelle: Booz & Company)
ES
23
1. Der Toilettentest 20
Disruptive Technologie – das rufen sie alle. Zumindest fast alle, Legende (Grafik rechts): CN IT
die Forschungsgeld für Grundlagenforschung beantragen. Die auf 15 15
CH. . . . . . . . . . . . . . . . . . . . . . . . . . . . . Schweiz AU . . . . . . . . . . . . . . . . . . . . . . . . . . . Australien
der Suche nach Risikokapital für ein Start-up sind. Die Kunden
SG. . . . . . . . . . . . . . . . . . . . . . . . . . . . Singapur TW . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Taiwan
mit einem Produkt der angeblich ganz neuen Art umwerben. Der SE . . . . . . . . . . . . . . . . . . . . . . . . . . Schweden IE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Irland
Durchbruch ist überall. Im Genom, im ultraleichten Verbundstoff, NL . . . . . . . . . . . . . . . . . . . . . . . .Niederlande KR . . . . . . . . . . . . . . . . . . . . . . . . . . . Südkorea 10
im mobilen Endgerät mit revolutionärer Benutzeroberfläche. BE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Belgien JP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Japan
DE . . . . . . . . . . . . . . . . . . . . . . . . Deutschland ES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Spanien
© Hahn und Zimmermann, 2014
Wenn er noch nicht da ist, dann steht er unmittelbar bevor. Zum PL
US . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .USA CN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . China ZA
Nutzen des Einzelnen, der Gesellschaft, der Menschheit. 5 5
DK . . . . . . . . . . . . . . . . . . . . . . . . . . Dänemark IT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Italien 4 4
Neue Techniken kommen als Großmäuler auf die Welt. Sie FI. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Finnland PL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Polen
versprechen viel. Ob der Behauptung auch der Beweis folgt, wer- NO . . . . . . . . . . . . . . . . . . . . . . . . . Norwegen RU . . . . . . . . . . . . . . . . . . . . . . . . . . . . Russland IN BR
AT . . . . . . . . . . . . . . . . . . . . . . . . . . Österreich ZA . . . . . . . . . . . . . . . . . . . . . . . . . . . Südafrika 0 0 0
den die Erfinder in der Regel erst mit grauen Haaren erfahren. Das
FR . . . . . . . . . . . . . . . . . . . . . . . . . . . Frankreich TR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Türkei
war schon immer so. Vermutlich muss es so sein. Ein Problem CA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . Kanada IN. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Indien Index zur Innovationsfähigkeit der führenden Industrieländer im Jahr 2012
der Gegenwart ist allerdings: Die Frequenz der disruptiven > GB. . . . . . . . . . . . . . . . . . . . Großbritannien BR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Brasilien Kontinente: Europa, Asien, Nordamerika, Australien, Afrika, Südamerika (Quelle: BDI, Deutsche Telekom Stiftung)
30 Brand eins 07/13 Brand eins 07/13 31sCHWerPUnKT: ForTsCHriTT Wagen
Toyota
hat nach Einschätzung der Gartner-Analysten bei den Erwartun-
9.9 gen noch Luft nach oben.
Novartis 9.6 5. Das Alte und das Neue
Roche 9.4 „Innovation hat immer eine bestimmte Historizität“, sagt Marion
Weissenberger-Eibl. Der Satz hängt in der Luft ihres Büros im
Pfizer 9.1 Fraunhofer-Institut für System- und Innovationsforschung. Die
Professorin und Beraterin der Bundeskanzlerin holt etwas weiter
Microsoft 9 aus, um ihn zu erden. Das Datenkompressionsverfahren MP3
kam zur richtigen Zeit. Unabhängig von der viel diskutierten
Samsung Electronics 9 Frage, wer es erfunden hat und wer damit Geld verdient, verklei-
nerte MP3 die Dateigrößen von Musiktiteln, sodass sie auf be-
Merck 8.5 zahlbare Flash-Speicher passten und bei der verfügbaren Daten-
Übertragungsgeschwindigkeit schnell im Internet heruntergeladen
Intel 8.4 werden konnten. Heute wäre MP3 als Technik gar nicht mehr so
wichtig. Denn auch die Datenmengen von Musik in CD-Qualität
General Motors 8.1 passen auf Flash-Speicher und sind im Netz transportfähig. MP3
hat sich clever und zum richtigen Zeitpunkt in unseren Alltag
Nokia 7.8
gemogelt, ist aber voraussichtlich kein Standard für die Ewigkeit,
Volkswagen 7.7
sondern unterliegt dem immer wiederkehrenden Zyklus der In-
novation. Sein Nutzen nimmt ab. Etwas Neues mit höherem
Johnson & Johnson 7.5 Nutzen wird kommen. Woher? Wir wissen es nicht. Weissen-
berger-Eibl bringt es auf die Formel: „Es gibt keine natürliche
Sanofi 6.7 Erbfolge der Innovation.“ Der Kugelschreiber wurde nicht von
einem Füllfederhalterhersteller erfunden, sondern von einem ehe-
Panasonic 6.6
maligen Versicherungsmakler und Rennfahrer.
Honda Motor 6.6 Wirklich Neues entsteht meist an den Schnittstellen der Tech-
nologien und Disziplinen. Zum Beispiel an den Berührungspunk-
GlaxoSmithKline 6. 3 ten von IT, Biologie und klassischen Ingenieurswissenschaften.
Sie unterwandern alle möglichen Felder von Alltag, Arbeit und
IBM 6. 3
Wertschöpfung. Sie machen das Leben des Einzelnen einfacher
Cisco Systems 5.8 und mehren den Wohlstand vieler. Sie schaffen das, wenn sie sich
nach den Phasen der Ernüchterung in frühen Entwicklungssta-
Daimler 5.8 dien als lernfähig erweisen. Und wenn ihre Erfinder und Entwick-
AstraZeneca 5. 5 ler sich darüber austauschen, wo die neue Technik Mehrwert
bringen könnte. Oft kommen die Innovationen gar nicht laut auf
Ranking der 20 Unternehmen mit den höchsten Ausgaben die Welt, sondern verstecken sich zunächst hinter den Großspre-
für Forschung und Entwicklung im Jahr 2011 (in Milliarden US-Dollar) chern. Leise Kandidaten wären die Sensorik oder die synthetische
Branchen: Gesundheit, Datenverarbeitung /Elektronik, Auto Biologie.
(Quelle: Bloomberg; Booz & Company)
Armin Grunwald sagt: „Wir sind zu Hype-Junkies verkom-
men.“ Kaum habe eine Technik die Erwartungen an sie nicht er-
füllt, gierten wir nach der nächsten. „Die Schere zwischen Hype
und technischem Fortschritt geht immer weiter auseinander.“
durch unsere Adern tauchen, um irgendwo im Körper irgend- Den gleichen Eindruck hatte schon ein anderer kluger Beobach-
© Hahn und Zimmermann, 2014
etwas zu reparieren. Windschutzscheiben, an denen dank Mikro- ter des Zeitgeists vor rund drei Jahrzehnten. Der Philosoph Odo
struktur Wasser schneller abläuft, sind wohl eher als inkrementel- Marquard, ein Konservativer, ein Lobbyist der Bewahrung der
ler Fortschritt zu sehen. Auf dem Gipfel überzogener Erwartungen Gegenwart. Marquard war der Überzeugung: Das Neue muss
des aktuellen Gartner’s Hype Cycle stehen gerade 3-D-Druck, beweisen, dass es besser ist als das Alte. Nicht umgekehrt.
Hybrid Cloud Computing und Social-Media-Analyse. Big Data Die Toilette ist dafür das beste Beispiel. --
Brand eins 07/13 35Kulturwirtschaft Berlin
Form – Zeitschrift für Design (2010)
© Hahn und Zimmermann, 2014Entwicklung des Clusters Kommunikation, Medien, Kreativwirtschaft Berlin von 2000 –2007
Development of the Berlin cluster communication, media, creative industries from 2000 –2007
Anzahl Unternehmen /Number of companies
Books/Press
6000
2007 20.5 %
2006
5000
2005
2004
Information/
4000
2003
2002
2001
Communication 14.6 %
Books/Press
2000
Software/
Architecture
Architecture 11.3 %
Games
3000 10.9 %
Advertising 9.8 %
Design Information/
Communication
9.3 %
Others
8.1 %
Film/Broadcast
Advertising 8%
2000
Fine Arts 7.3 %
Music Others
Film/Broadcast
6.3 %
Design
Fine Arts
Performing Arts Software/Games
Music 4.8 %
1000
Performing Arts
© Hahn und Zimmermann, 2014
Umsatz /
0 1 2 3 4 5 6 7 8 Sales
AAAA
Anzahl Unternehmen / 5000 Die Prozentangabe (%) entspricht Umsatz / Zunahme gegenüber Vorjahr / Increase on previous year
2000 2007
Number of companies 4000 dem Anteil Unternehmen am Cluster / Sales Abnahme gegenüber Vorjahr / Decrease on previous year
3000 The percentage (%) corresponds to in Mrd. Euro, gerundet / to the nearest billion euros
2000 the share of companies in the cluster.
A 1000Social Networking Websites
Beef Magazine (2009)
MySpace
253ʼ145ʼ404
50 Internetcommunities
Facebook
mit Launchjahr und Userzahl
Quelle: http://en.wikipedia.org/wiki/
List_of_social_networking_websites
(Stand: 06.03.09)
Visualisierung: Hahn und Zimmermann
235ʼ000ʼ000
HabboWindows Live Spaces
120ʼ000ʼ000
117ʼ000ʼ000
Friendster
90ʼ000ʼ000
hi5
80ʼ000ʼ000
Tagged
70ʼ000ʼ000
Orkut
67ʼ000ʼ000
Reunion Flixster
63ʼ000ʼ000
51ʼ000ʼ000
Classmates
50ʼ000ʼ000
40ʼ000ʼ000
NetlogBebo
36ʼ000ʼ000
35ʼ000ʼ000
LinkedIn
30ʼ000ʼ000
Odnoklassniki 29ʼ000ʼ000
V Kontakte
27ʼ000ʼ000 22ʼ000ʼ000 24ʼ000ʼ000
Xanga 20ʼ000ʼ000 Skyrock imeem
Last.fm
20ʼ000ʼ000
Mixi
21ʼ000ʼ000 20ʼ936ʼ509
BlackPlanet
17ʼ564ʼ977
19ʼ000ʼ000
Fotolog 17ʼ000ʼ000
LiveJournal Friends Reunited
Plaxo
15ʼ000ʼ000 13ʼ000ʼ000
Badoo WAYN
15ʼ000ʼ000
Xiaonei Sonico Geni
15ʼ000ʼ000
Care2 DeviantART Multiply Buzznet Nasza-klasa
Hyves myYearbook StudiVZ
Trombi XING Viadeo MocoSpace
itsmy
Vampirefreaks iWiW Stickam Twitter
Nexopia CafeMom
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
© Hahn und Zimmermann, 2014MySpac
253ʼ145ʼ404
50 Internetcommunities
Facebo
mit Launchjahr und Userzahl
Quelle: http://en.wikipedia.org/wiki/
List_of_social_networking_websites
(Stand: 06.03.09)
Visualisierung: Hahn und Zimmermann
235ʼ000ʼ000
HabboWindows Live
120ʼ000ʼ000
117ʼ000ʼ000
Friendster
90ʼ000ʼ000
hi5
80ʼ000ʼ000
Tagged
70ʼ000ʼ000
Orkut
67ʼ000ʼ000
Reunion Flixster
63ʼ000ʼ000
51ʼ000ʼ000
Classmates
50ʼ000ʼ000
40ʼ000ʼ000
NetlogBebo
36ʼ000ʼ000
35ʼ000ʼ000
LinkedIn
30ʼ000ʼ000
Odnoklassniki
© Hahn und Zimmermann, 2014
29ʼ000ʼ000
V Kontakte
27ʼ000ʼ000 22ʼ000ʼ000 24ʼ000ʼ000
Xanga 20ʼ000ʼ000 Skyrock imeem
Last.fm
20ʼ000ʼ000
Mixi
21ʼ000ʼ000 20ʼ936ʼ509
BlackPlanet
17ʼ564ʼ977
19ʼ000ʼ000
Fotolog 17ʼ000ʼ000
LiveJournal Friends Reunited
Plaxo
15ʼ000ʼ000 13ʼ000ʼ000
Badoo WAYN
15ʼ000ʼ000
Xiaonei Sonico Geni
15ʼ000ʼ000
Care2 DeviantART Multiply Buzznet Nasza-klasa
Hyves myYearbook StudiVZ
Trombi XING Viadeo MocoSpace
itsmy
Vampirefreaks iWiW Stickam Twitter
Nexopia CafeMom
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 20095 – Visuelle Metapher
Sprachenvielfalt
DIE ZEIT (2013)
© Hahn und Zimmermann, 2014© Hahn und Zimmermann, 2014
Questions
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on the
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Source: US Environmental existing
existing
existing
existing
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infrastructure
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will
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with
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Protection
ProtectionAgency,
Protection Agency,2002
Agency, 2002
2002 existing infrastructure
infrastructure will will grow,
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expected
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expected
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regions
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117
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28
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and 243
households
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also isis on
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River
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households also is on the rise. Farmers will thus face systemsinin selected areas of the world already
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the worldalready
world already
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320
tough
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are showingsigns
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Industry
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184 Industry
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investments
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technologies.
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(2005–2030)Water
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investments to apply these technologies. Another equipment reaches the end of its useful life. 181 72 89 demand (2005–2030)
Group,
181 72 89 Group,2009
Group, 2009
2009
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