Mediafacts - Media Impact
←
→
Transkription von Seiteninhalten
Wenn Ihr Browser die Seite nicht korrekt rendert, bitte, lesen Sie den Inhalt der Seite unten
Mediafacts 2020
Editor´s Quote
Oriented on ICON, the style magazine in DIE WELT and
WELT AM SONNTAG, “Die Stilisten“ is at the same time
a consistent continuation and an innovation for
Hamburg. A long way from traditional high gloss
magazines, “Die Stilisten“ sees itself as a story teller in
the world of styles. It presents a selection of topics
from fashion, jewelry, travel and other changing
areas that is confident in its taste – always with a
special view on Hamburg and the northern part of
Germany.
Especially unmistakable is the journalistic style
Inga Griese always connecting elegance and humor of the text
Editor in Chief
with courageous, surprising visuals.
Axel Springer Regionalvermarktung 3. Juni 2020 2
The magazine
Die Stilisten
are an outstanding style magazine, based in the North.
The magazine is marked by the personal handwriting of
Editor in Chief – Inga Griese – and by opulence in visual
appearance and courageous reports.
Die Stilisten
are offering an individual special view on Hamburg and the
North.
Die Stilisten
are a supplement in WELT / WELT AM SONNTAG and the
WAMS-Kompakt-Edition. Therefore a readership that loves
consumption and is highly educated is reached.
Axel Springer Regionalvermarktung 3. Juni 2020 3
USPs
~ A unique, high class und authentic atmosphere, that
affects the brand messages shown
~ Inspiration to our readers, that are aware of high-quality
brands. Additionally, they are interested in fashion,
jewelry, design, travel and enjoyment
~ A special love for detail and to traditional handcraft
~ Portraits of designers and brand stories “behind the
scenes” high quality journalism meets opulent
aesthetics
Axel Springer Regionalvermarktung 3. Juni 2020 4
Brand identity
Outstanding positioning as Established 6 years ago in
Hamburg. Distribution in WELT
regional high-class supplement in
and WELT AM SONNTAG
the North.
Hamburg.1
International reputation of Inga Opulence by large magazine
Griese’s (Editor in Chief) style- format and classical setting
expertise and her own nordic view on “saddle stiched.”
spotlights.
* inkl. WAMS Kompakt
Axel Springer Regionalvermarktung 3. Juni 2020 5
Key facts
Gender WELT/WAMS HH Population Willing to spend money for
Male 77% 49% 23%
Cars
Female 23% 51% 23%
47%
Age spectrum Outfit, clothing
48%
20 – 39 years 26% 28%
Interior decoration, 56%
40 – 59 years 39% 34%
appartment, house 66%
60 years and more 33% 31%
50%
Travelling
62%
Education and profession
Higher education, studies 64% 33%
Employed 64% 58% Typologies
Income / earnings household 13%
Consumer, fond of luxury
27%
3.000 Euro and more 66% 43%
Consum-power upper third 67% 37% 21%
consumer, fond of quality
36%
population WELT/WAMS HH
Quellen: Soziodemografie: ma 2019 Presse II; WELT PRINT Gesamt im Gebiet WELT PRINT Werktag Hamburg; Ausgabebereitschaft und Typologien: AWA 2019; DIE WELT/WELT am SONNTAG WELT PRINT Gesamt im Gebiet Nielsen I
Axel Springer Regionalvermarktung 3. Juni 2020 6
Dates 2020
Edition Publication Date Advertising Deadline Ad-Material
Die Stilisten l 28.02.2020 / 01.03.2020 17.01.20 31.01.20
Die Stilisten II 05.06.2020 / 07.06.2020 15.05.20 22.05.20
Die Stilisten III 18.09.2020 / 20.09.2020 07.08.20 21.08.20
Die Stilisten IV 27.11.2020 / 29.11.2020 16.10.20 30.10.20
*print run: approx. 100000 copies as a supplement of WELT AM SONNTAG Norddeutschland and some poarts of NRW, incl. Kompaktausgabe
Axel Springer Regionalvermarktung 3. Juni 2020 7
Rates and formats 2020
STILISTEN - Preise gelten als Ergänzung zur Preisliste DIE WELT/ WELT AM SONNTAG.
Alle Preise abzgl. Rabatt, abzgl. 15% Mittlervergütung bei Buchung über eine von uns anerkannte
Agentur, zzgl. MwSt. Rabatte werden entsprechend des tatsächlichen Abnahmevolumens
ausschließlich für die Anzeigen in DIE STILISTEN gewährt. Diese Anzeigen sind für WELT AM
SONNTAG / WELT Hamburg weder abschlussfüllend noch rabattbildend.
Axel Springer Regionalvermarktung 3. Juni 2020 8
Rates and formats 2020
Size in page sections Format Rates
2/1 Page 510 mm x 335 mm 18.900 €
1/1 Page 255 mm x 335 mm 9.990 €
½ Page up 123 mm x 335 mm 6.300 €
1/3 Page up 94 mm x 335 mm 3.900 €
Special placements
Opening Spread 2nd cover page + page 3 24.900 €
Cover-Gatefold 4 pages Upon request
Against Editiorial Left Hand Page opposite Editorial 9.990 €
Facing Table of Content (FTC) Left Hand Page opposite Content 9.990 €
Cover Pages 3. Cover Page (IBC) 10.900 €
4. Cover Page (OBC) 12.900 €
Inside Pages First Double Page 20.900 €
Ad special orders are not binding for the publisher until submission of a binding sample of the ad special and its reconfirmation
Axel Springer Regionalvermarktung 3. Juni 2020 9Technical detail
Format B x H : 255 mm x 335 mm
Printing method Cover: Bogenoffset; Content: Tiefdruck
Paper Cover: 150g/m2; Content: 65g/m2 UPM Ultra Matt G
Resolution 300 dpi
Cut 5 mm circumferential
Processing 3 page cut, saddle stitch
ICC-Profile Cover: ISO coated V2; Content: PSR_LWC_PLUS_V2_M1
Colors Eurofarben 4/4
Data Delivery PDF/X-1a, PDF/X-3 or PDF/X-4
Adress Printing material stilisten-anzeigen@axelspringer.de & media-hamburg@welt.de
Axel Springer Regionalvermarktung 3. Juni 2020 10Contact detail
Anzeigenleitung Verlagsvertretung Roschkowski
Axel-Springer-Platz 1 Karin Roschkowski
20355 Hamburg Tel.: +49 40 604 67 71
Mobil: 0151 70 60 50 45
E-Mail: karin.roschkowski.extern@axelspringer.de
Kirsten Meurers Firestarter Media Solutions GmbH
Tel.:0 40 / 34 727381 Michael Körner
Mobil: 0172 / 424 7377 Tel.: 040 / 323255 0745 70
E-Mail: kirsten.meurers@axelspringer.de Fax: 040 / 0745 60
E-Mail: michael.koerner1@axelspringer.de
Verlagsvertretung Baltruschat
Stefanie Baltruschat
Tel.: 040 / 707 089 00
Fax: 040 / 707 089 70
E-Mail: stefanie.baltruschat@axelspringer.de
Axel Springer Regionalvermarktung 3. Juni 2020 11Sie können auch lesen
