No. 6a | effective April 1, 2021 - REPUBLIC
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No. 6a | effective April 1, 2021
Portrait
The progressive premium magazine
Courageous, optimistic, stylish. Frankfurter Allgemeine Quarterly
discovers exciting glimpses of the future in the here and now – in politics
and society, culture and science, design and fashion. Four times a year,
F.A.Z. Quarterly offers brave insights into the present and the most
thrilling ideas that shape our future with intellectual depth, a firm sense
of style and visual opulence, providing inspiration and food for thought
for tomorrow.
Creative pioneers love Frankfurter Allgemeine Quarterly, because
they confront challenges just as constructively and optimistically as the
magazine does. As shapers of the present and future, they are in high
demand for discourse, and their opinions permanently influence the 2
actions of their peers. F.A.Z. Quarterly readers are smart trendsetters
and innovators – core potential for successful communication.
Leaning back and discovering new things – this describes the unique
mindset in which the F.A.Z. Quarterly is received. The magazine promises
highly emotional reader involvement. Thrilling stories and excellent
quality create an ambience where brands can be sure of the undivided
attention of a premium target group.
You will find further information at » www.republic.de/english
KEY FACTS
Publication: four times/year Distribution:
Copy price: 12.00 Euro • Available at the top sale points in the
Print run: 60,000 copies German-speaking region and by
subscription
• Targeted address of selected
Photo: Ina Niehoff
touchpoints (galleries, museums,
design hotels and airport lounges)
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Photo: Janneke van der Hagen
Readership
Optimistic about
the future
87 % are curious to see
what the future will bring2
76 %
university degree
Total population: 18 %
3
66 % Learning new things
86% think this is important and
professional deciders1
desirable – compared to only
Total population: 26 %
49 % of the total population 2
(Basis: employed persons)
High profile Broad range of interests
communicators
55 % often give 3,000 Euro Psychology
Science/Research
82 %
80 %
advice to others – personal net income Politics 78 %
versus 47 % of the per month: 61 % Business/Economy 75 %
total population 2 Modern design 73 %
1
Managers/civil servants, self-employed, freelancers, farmers, assisting family members in own businesses / AWA 2018: Respondents‘ profession:
Managers or higher level civil servants or owners, managing directors of a larger company, director, freelancer, or owner of a small or mid-sized business or trade company, farmer, assisting family members in own businesses
2
Agreement level 1 or 2 on a scale of 1 to 6 / AWA 2020: agreement
Quelle: Frankfurter Allgemeine Quarterly reader survey 2019, 143 respondents / total population according to AWA 2020
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Editorial pages
Emotionality and depth
With its future-oriented content, F.A.Z. Quarterly is uniquely positioned. SÜDS UDA N
The premium magazine stands for high gloss with depth, and also goes its
own way when it comes to design: It fascinates with progressive imagery
and a unique layout. Within each issue, F.A.Z. Quarterly uses high quality
paper grades to add a tactile element to the sensual reading experience.
This has regularly convinced the juries of the Red Dot Awards, the ADC,
the European Publishing Awards and the World Printers Forum.
The editorial pages illustrate the magazine’s unique position in terms of Hochstimmung: Ein Mitglied der Tanzformation „Wup Soul“ macht sich warm für einen Auftritt beim Finale
both content and form – and present valuable quality environments for
der nationalen Basketball-Liga in der Stadt Juba. Die Moves hat er sich selbst beigebracht.
communication with premium target groups.
4
Studentinnen der „VIP Academy for Aviation & Technology“ in Juba
auf dem Weg zur Abschlusszeremonie. Trotz der Konflikte in ihrem Land
arbeiten sie an ihrer Zukunft.
Materialien
Urbanes Landleben
Macht das Land
wirklich froh?
Viele Städter träumen von einem besseren
Leben auf dem
Dorf – ein Realitätscheck
Die Städte sind zu voll und zu teuer. Nicht jeder findet Text und Protokolle Jahr in der Studie „Urbane Dörfer“ untersucht, wie
hier mehr Platz. Zusätzlich lassen die heißen Sommer silke weber vielfältig Städter digitales Arbeiten aufs Land bringen:
und die Corona-Pandemie die Sehnsucht nach ge- Fotos „Unsere kleine Farm“ im 21. Jahrhundert. Das Coconat
robert rieger
schützteren Orten wachsen. Und so lockt es viele ins im brandenburgischen Bad Belzig, ein ländlicher Co-
Grüne, nicht bloß in die sogenannten Speckgürtel mit Working-Space mit Gästehaus, gilt inzwischen als Vor-
S-Bahn-Anschluss, sondern richtig raus, auf die Dörfer. zeigebeispiel. Aber hoffnungsvolle Versuche gibt es von
Lange schienen Stadt und Land getrennte, un- der Nordseeküste bis zu den Alpen.
vereinbare Welten zu sein. Und jene, die es nur vom Überall wird im Ländlichen auch mit neuen
Wochenende oder aus dem Urlaub kannten, tendierten Formen des Zusammenlebens experimentiert, manche Arnold Mulaisho aus Simbabwe, der wegen seiner Homosexualität fliehen musste, ist zunächst das Asyl in Südafrika
dazu, das Leben fern der Metropolen als das gute und teilen ihr Leben in größeren Gruppen, in Genossen- verweigert worden, er will aber weiter kämpfen. Auch wenn er hier mit Ausländerfeindlichkeit konfrontiert wird.
einfache zu mystifizieren. Doch die Probleme in der ver- schaften und mit mehreren Generationen. In Schloss
meintlichen Idylle waren groß: Die Menschen verließen Tempelhof, einem kleinen baden-württembergischen
ihre Heimat auf der Suche nach Arbeit, mancherorts war Dorf, hat sich so eine Kommune gebildet. Ein Haus aus
der Schwund so gewaltig und die Restbevölkerung so recycelten Stoffen, das sogenannte Earthship, versorgt
stark gealtert, dass kaum noch Hoffnung für die Dörfer seine Bewohner mit Strom, Wasser und Lebensmitteln.
bestand. Das Land dünnte aus, die städtischen Zentren Was sonst nach großer Öko-Utopie klingt, ist hier im
explodierten. Doch die Verhältnisse haben sich verän- Kleinen schon Realität. Andere probieren neue Berufe
dert: Die Dörfer urbanisieren sich; die Digitalisierung aus – das Land als großer Experimentierraum.
hat das Potential, ihnen neues Leben einzuhauchen. bild: Das hört sich alles wunderbar an; aber wie ist es
Solange es nur Glasfaser neben jeder Milchkanne gibt, 1 wirklich, wenn man auf sein Leben in der Stadt ver-
muss niemand in die Städte pendeln, das Homeoffice „Ich höre die zichtet, auf all die Angebote und Verlockungen, die
Vögel durch die
funktioniert überall. Und wenn es im Dorfzentrum ist, Stoffwände meiner
Kultur und das Nachtleben, den Stamm-Italiener und
kehrt auch das Leben zurück aufs Land, Jurte“: Nicola den Mitternachts-Döner, um in einem fremden Dorf
Hier erproben Städter neue Wohn- und Arbeitsfor- Schmidt, 44, vor in ungewohnt ländlicher Umgebung ein neues Leben
men und gründen in leerstehenden Höfen Co-Living- ihrem Zuhause zu beginnen? Wir haben an fünf verschiedenen Orten
im baden-würt-
und Co-Working-Spaces. Das Berlin Institut hat zu- tembergischen Menschen, die diesen Schritt gewagt haben, nach ihren
1 sammen mit der Initiative Neuland21 im vergangenen Kreßberg Erfahrungen gefragt.
„Null Toleranz“: LGBT-Aktivisten an der Wits University in Johannesburg.
Viele queere Afrikaner träumen von Südafrika.
Pelo Boipelo, 19, aus Johannesburg ist pansexuell, kann also für Menschen aller Geschlechteridentitäten romantische Gefühle empfinden.
Frankfurter Allgemeine Quarterly . ausgabe 03 /2020 . 089 „Wegen meiner Queerness habe ich noch keine Gewalt erlebt, aber als Frau ist es generell oft gefährlich.“
Portrait Rates and discounts Schedule and topics Ad specials Advertorials Manufaktur Publisher information Contact and booking
Rates and discounts
Premium placements1 Rate Arts and culture2 Rate
2/1 page Opening Spread (2 cover page + page 3)
nd
41,980 1/1 page 8,750
1/1 page Left page next to editorial, Mitwirkende, Unsere Welt, content (FTC1-5) 19,240 1/2 page upright / across 5,690
2/1 page 1 double page after content
st
37,610 1/3 page upright / across 4,400
1/1 page Left page at chapter heading 18,370
2/1 page 1st campaign 40,230 Literature discount3
2/1 page 2nd to 4th campaign 38,480 Literature ads are eligible for a 30 % discount off the
1/1 page 1st right page 19,240 regular ad rate.
1/1 page 2nd right page 18,370
1/1 page 4th cover page 22,740 Volume discount 5
from 2 pages 2%
All rates in euro (€) exclusive value added tax
Standard formats Rate from 4 pages 4%
2/1 page 34,980
1/1 page 17,490
1/2 page upright / across 11,370
1/3 page upright / across 8,800
Ad formats » see page 6
Other formats upon request. A surcharge of 5 % is applicable if two or more consecutive ads are booked.
1
Reservations for premium placements are cancelled if no written booking confirmation is received by the early ad closing date. In case another customer submits a booking confirmation for a reserved premium placement, we reserve the right to release that
reservation for booking if the booking of the reserving customer is not received within three working days.
2
Artists, museums, exhibition halls, auction houses, galleries, art fairs, and art book publishers.
3
Applied to books and audiovisual media published by the advertiser.
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Ad formats
w×d Type area Trim area1
1/1 page 182 × 265 mm 210 × 285 mm
1/2 page
upright 95 × 265 mm 105 × 285 mm
across 182 × 130 mm 210 × 140 mm
1/3 page
upright 60 × 265 mm 70 × 285 mm 6
across 182 × 85 mm 210 × 95 mm
2/1 page 400 × 265 mm 420 × 285 mm
Other formats upon request.
Due to the adhesive binding and clamp forces in the binding, visible ad elements should be placed at sufficient distance from the binding. We recommend a minimum of 10 mm.
1
Trim area plus 4 mm bleed
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Schedule and topics
New views of what is to come
die
zuk u nf t
Communication in F.A.Z. Quarterly enjoys a one-of-a-kind environment. Four sections offer smart der
insights into a wide range of topics – from business, fashion and culture to technology and lifestyle, a r beit
all the way to current world events. In each issue, one of these sections focuses on the cover topic
Text
franziska klün
and illuminates it from all sides. The editorial office follows current developments, opens up new
perspectives and takes a look at the future – always with the magazine’s own cool brand of elegance.
F.A.Z. Quarterly is the perfect reading material for a sunny afternoon on the terrace, a long trip or
a relaxed evening on the sofa. In this special environment, advertising enjoys the attention of a Wa s wir in
sophisticated premium target group. der K rise gelernt
1
haben
For an updated overview of special topics please contact your » sales representative
7
No. Publication date Closing date Closing date1 Copy date
Großstadtdschungel
2/2021 18.3.2021 8.2.2021 18.1.2021 19.2.2021 Text
claudius seidl
Wie wäre es, wenn
3/2021 17.6.2021 10.5.2021 19.4.2021 21.5.2021 man nicht mehr
hinausfahren müsste
aus der Stadt, um
im Garten zu sitzen
4/2021 16.9.2021 9.8.2021 19.7.2021 20.8.2021 oder im Wald zu
spazieren? Architekten
arbeiten an neuen,
1/2022 18.11.2021 11.10.2021 20.9.2021 22.10.2021 revolutionären
Konzepten, unsere
Städte grüner – und
© ingenhoven architects / hgesch
zugleich urbaner – zu
gestalten. So wachsen
die hängenden Gärten
der Neuzeit.
foto:
1
Closing date for premium placements/ad specials
The editorial office reserves the right to change the issue dates and design of special topics.
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Ad specials
Total print run Split run
Inserts Format (wxd): min. 100 × 120 mm / max. 200 × 275 mm
up to 30 g 160 ‰ 192 ‰
Min. weight:
2 pages: 115 g/m2,
4/6 pages: 80 g/m2, up to 40 g 174 ‰ 209 ‰
8 pages: 50 g/m2
up to 50 g 188 ‰ 226 ‰
Inserts are added to the magazine loosely and with the closed side toward the binding. They must be delivered ready to be inserted (product samples and CDs upon request).
Tip-ons Format (wxd): min. 80 × 60 mm / max. 160 × 235 mm
Min. weight postcard 2 pages: 150 g/m2, Postcards 90 ‰ 108 ‰
Min. weight booklet 4/6/8 pages: 80 g/m2
Max. weight product sample: 20 g
8
Booklets/product samples
100 ‰ 120 ‰
up to 20 g
All rates in euro (€) exclusive value added tax
Tip-ons are pasted to a 1/1 carrier ad in the magazine and can be removed by the reader. They must be delivered ready to be processed.
Multi-page tip-ons or complex objects like product samples, CDs, booklets must be approved on a case-by-case basis. In special cases, a test run may be required.
For product samples and objects with a thickness of 2.5 mm or more, additional postage is due (rates upon request).
Stitched-in inserts Format (w xd): Individual approval, min. 100 mm upright, up to 4 pages 175 ‰ –
Recommendation min. DIN Long (100 × 210 mm),
max. format carrier product
up to 4 pages with extra product 188 ‰ –
Min weight:
2 pages: 115 g/m2,
up to 8 pages 195 ‰ –
4/6 pages: 100 g/m2,
8 pages: 70 g/m2
up to 8 pages with extra product 208 ‰ –
Stitched-in inserts are printed material or brochures that are firmly integrated into a magazine. They can be delivered ready for processing or produced upon request.
Additional ad specials, inserts and weights upon request.
The current print run figure for supplements – included partly-booked print runs – will be indicated in the order confirmation.
Minimum run: 20,000 copies. For information on technical specifications and data delivery please contact your » sales representative
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Advertorials
Lasting impact
... with advertorials in the media of the Frankfurter Allgemeine: This is
where advertisers score with sound content and position themselves as
experts in their fields. The REPUBLIC team offers ...
• implementation with one partner: From conceptualisation to texts,
images, illustrations, and layout, all the way to publication, a professional
solution entirely to your specifications is delivered.
• expert competence: A personal advisor and a team of specialist editors
and designers support advertisers with the creation of their advertorial
and the perfect integration into the media.
• more attention in credible environments: Thanks to its native design, the 9
advertorial is met with greater reader interest. Relevant content in quality
media offers added value – and is received more intensely.
Please see » www.republic.de for more information and best cases (only in
German). Feel free to contact us for an individual consultation and detailed
proposal.
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Manufaktur
Smart concepts
and unique campaigns
... are developed by the F.A.Z. Media Solutions Manufaktur. They create
individual solutions for advertisers and agencies including all-round
service and intensive consulting. The experts of the Manufaktur offer
customized service packages that meet the highest demands – from
idea and concept to graphics, text, programming, shooting and film
production, all the way to success monitoring.
From advertorials and info-graphics to digital storytelling and branded
content, all the way to events and ad specials – these tailor-made solutions
put brands at the very top of the agenda with prime target groups. 10
The Manufaktur ...
• offers ideal conditions for strong content marketing: The Frankfurter
Allgemeine compels with credible journalism and highest standards.
• uses all communication channels from print to digital to high-profile
event formats.
• analyses markets, target groups and brands based on individual
requirements and develops cross-media communication programmes
specific to the customer’s needs.
• is a one-stop partner for implementing the solutions: with a team
of communication and content experts, market researchers, event
specialists, graphic designers, web programmers, photographers,
film makers and illustrators.
Discover exciting cases at » www.republic.de/best-cases or simply
contact us directly.
Portrait Rates and discounts Schedule and topics Ad specials Advertorials Manufaktur Publisher information Contact and bookingPublisher information
Publisher Internet Technical details
Frankfurter Allgemeine Zeitung GmbH » www.republic.de/english Printing method: Offset
Postal address 60267 Frankfurt am Main Binding: Adhesive binding
Office address Hellerhofstraße 2–4 General terms and conditions
60327 Frankfurt am Main » www.republic.de/english Colour printing: four-colour continuous printing
Image resolution: colour/grayscale images 300 dpi
Order registry Bank accounts line art 1270 dpi
Telephone: +49 69 75 91-33 44 Deutsche Bank Colour profile:
E-mail: media-solutions@faz.de IBAN DE96 5007 0010 0037 8398 00 Cover: „ISO Coated v2“
BIC DEUTDEFFXXX Content matt: „PSO Uncoated ISO12647“
PZN
Commerzbank Content glossy: „ISO Coated v2 300“
507616 IBAN DE39 5004 0000 0590 4917 00 Data format: PDF/X-1a
Frequency of publication BIC COBADEFFXXX
Binding overlap:
four times a year Note on pricing information For ads spanning the binding, a binding allowance is to be included
because of the adhesive binding: on content pages 2 mm, for the
Place of publication All prices in this rate card are presented in Euro (€)
transition from the 2nd cover page to the 1st content page 10 mm.
and do not include currently applicable VAT. 11
Frankfurt am Main Important note:
Terms of payment Due to the adhesive binding and clamp forces in the binding, visible
All rates/invoices are in Euro (€). Invoices are payable in full within ad elements should be placed at sufficient distance from the binding.
Advertising Marketing ten days of receipt. In the event of default in payment or deferral, the We recommend a minimum of 10 mm.
publisher reserves the right to request payment in advance for new
REPUBLIC Marketing & Media Solutions GmbH Data delivery
advertisements.
Mittelstraße 2-4, 10117 Berlin E-mail: media-solutions@faz.de
Agency commission
Duon-Portal: » www.duon-portal.de
Managing Directors The agency commission is 15 % and only granted to
If you have any questions on supplying materials for print, please
Ingo Müller, Jürgen Maukner registered advertising agencies.
contact us Monday through Friday from 8.00 a.m. to 6.00 p.m. at
Trade registry +49 69 75 91-11 45.
HRB 225441 B, Local court Charlottenburg Ads can also be submitted through the Online Booking
System OBS: » www.obs-portal.de
VAT-ID No.
DE 338 853 389
Tax-ID No.
30/490/50859
Portrait Rates and discounts Schedule and topics Ad specials Advertorials Manufaktur Publisher information Contact and bookingFrankfurter Allgemeine
More information at
Media brand for top target groups » www.republic.de/english
12
Frankfurter Allgemeine Frankfurter Allgemeine F.A.Z. Magazin – F.A.Z. Quarterly – FAZ.NET –
Zeitung – the daily paper Sonntagszeitung – at home the most beautiful inspiration and impulses F.A.Z. Metropol – quality journalism any
of top performers with the top performers pages of F.A.Z. for the world of tomorrow business in Rhein-Main time and anywhere
F.A.Z. Digitec – all there is to
FAZ.NET-App – F.A.Z. Der Tag – know about digitalisation and F.A.Z. Podcasts –
always soundly informed, the key news of the day technology from the world of F.A.Z. Einspruch – all about audio on demand for F.A.Z. Newsletter –
with personalisation function in an app the F.A.Z. state, law and taxes mobile target groups always up to date
Portrait Rates and discounts Schedule and topics Ad specials Advertorials Manufaktur Publisher information Contact and bookingFrankfurter Allgemeine
Cross Media Brand Reach
17.3 million users per month
Other Print Media
13
F.A.Z. Quarterly: 60,000 copies
F.A.Z. + F.A.S. FAZ.NET m.faz.net + F.A.Z. Apps Print run
3.9 Mio. + 4.6 Mio. + 8.8 Mio. F.A.Z. Metropol: 20,000 copies
Distributed circulation
Print + Online Print + Online + Mobile/Apps
= 8.5 Mio. = 17.3 Mio.
Source: b4p 2020 I, Readers per month/Users per month (print data refers to a 30-day month with 26 F.A.Z. editions and 4 F.A.S. editions), net reaches
Portrait Rates and discounts Schedule and topics Ad specials Advertorials Manufaktur Publisher information Contact and bookingWe are always at your disposal.
You can find your contact person at
» www.republic.de/english 14
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