MEDIA INFORMATION 2021 - Europe's largest sailing magazine - PRICE LIST No. 67 - Delius Klasing
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MEDIA INFORMATION 2021
Europe’s largest sailing magazine
Foto: © Ben Scheurer
PRICE LIST No. 67
SUMMARY 2
YACHT PRINT YACHT DIGITAL
The magazine 3 YACHT App 11
Readership 4 YACHT App Flexslider 12
Publication schedule 5 Display ads 13
Dimensions / Rates Video advertising 14
Editorial section 6
Newsletter 15
Special rate YACHT market 7
Content Marketing
Ad specials 8 Sponsored News 16
DK-brand-combination 9 Advertorial 17
YACHT classic 10 Online Specials
Insurance channel 18
Click
content
for instant
information
SPECIFICATIONS
Print: www.dk-mediasales.de/specifications-print
Digital: www.dk-mediasales.de/specifications-digital
Standard Terms and Conditions: The current terms and conditions are available at: www.delius-klasing.de/agb
Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten
MEDIA SALES DELIUS KLASING VERLAG EDITORIAL OFFICE
Our contact persons can be found at Siekerwall 21 Editor in Chief Jochen Rieker
www.dk-mediasales.de/ 33602 Bielefeld, Germany mail@yacht.de
kontakt-wassersport telephone +49 521 559 0 ABC-Str. 21
20354 Hamburg, Germany
THE MAGAZINE 3
26 REVIERP ORTRÄ T • FLENSBU RGER FÖRDE Y A C H T 17 — 2 0 2 0 Y A C H T 17 — 2 0 2 0 REVIERP ORTRÄ T • FLENSBURGER FÖRDE 27
VIELE ZIELE
Beachclub an der
Fördespitze 22 :
Strandfeeling auch
mitten in der Stadt
Kalkgrund 11 :
Deutschlands
nördlichster Ost
seeLeuchtturm
weist den Weg in
die Flensburger
Förde
Inselhafen Wacker
ballig 12 : Ruhe
und kurzer Weg
nach Fünen
Aufgepasst: Ab
Tonne 13 18 Rich Stadthafen Sønderborg 9 : in
tung Flensburg gilt Päckchen vor der Restaurantmeile
die SeeSchStrO und zuweilen Treff der Klassiker
WEITERE INFOS
der legendären Kneipe namens „Giftbude“.
Oder die Crew nimmt gar die Kieler Förde LUXUSPROBLEM: sich auffrischen lässt? Die Hanseatische
Yachtschule hat dort neben dem Flensbur-
rekt vor der Tür, obendrein natürlich eben-
falls Liege- und auch Gastplätze.
Eine dezidierte REISEVORBEREITUNG ist nicht nötig, die
Förde ist unkompliziert. Aber schon die Planung macht Spaß
FÖRDENAH GIBT
vor den Bug, ein Revier, das auf den ersten ger Segel-Club ihren Sitz. Letzterer ist großer Das Wetter schlecht, Abwechslung muss
Blick spröde wirkt, aber seine Sonnenseiten Veranstalter von Yachtregatten; wer mit- her? Hafentag in Flensburg, die Stadt ist von
hat (s. auch YACHT 16/2020). machen oder zuschauen oder bewusst nicht jedem Punkt der Förde schnell erreicht. Ne- WIND & STRÖMUNG 34,90 Euro. „Sehnsuchts Folkebootcharter bietet zwei
Aber die Flensburger Förde ist mit ihren ES NOCH in den Trubel geraten will, konsultiert den ben den maritimen Museen mögen die Ge- Die vorherrschende Wind revier Ostsee“, Delius Kla der Klassiker ebenfalls ab
Reizen noch nicht am Ende. Nach Langbal- Kalender des FSC (www.fsc.de/regatten). schäfte der Fußgängerzone, der Roten Stra- richtung ist Südwest bis sing, 24,90 Euro. Einzelkarte Marina Sonwik an (www.fol-
ligau. Laut, trubelig, sommerselig. Ein wenig
wie auf dem angeschlossenen Camping-
MEHR GUTE Haben die Events des exponiertesten För-
devereins verbrieft gehobenen Charakter,
ße und des Einkaufszentrums begeistern. West. Stabile Hochdruck
lagen bringen längere Ost
„Flensburger Förde“, Delius
Klasing, 9,80 Euro. Einzel
kebootcharter-flensburg.de).
SEGELREVIERE
O
platz, aber flankiert von einem erstklassigen gibt es einen volkstümlichen Gegenentwurf: der Rum, Rum geht immer. Des windphasen. Lokale topo karte „Die Flensburger För REISEFÜHRER
Sandstrand. Wer nach Scholle und Eis genug Die Rum-Regatta ist mehr Spektakel denn Seemanns braungoldenes grafisch bedingte Wind de“, NV Verlag, 9,80 Euro. „Flensburg“, Mitteldeut
hat, tuckert kurz rüber auf die dänische Seite Sport, aber für Zuschauer durchaus erlebens- Lieblingsgetränk ist flüssiger effekte treten auf. Der Strom scher Verlag, 9,95 Euro.
und legt dort einen Ankerstopp ein. wert. Die größte nordeuropäische Veranstal- Bestandteil der Lokalgeschich- folgt dem Wind, kann aber CHARTERN „111 Orte in und um Flens
Vorbei am Inselhafen Bockholmwik, der tung für Traditionssegler findet für gewöhn- te und wird seit 1755 importiert, als die För- auch gegen ihn zurück In der Marina von Niro Pe burg ...“, Emons, 16,95 Euro.
Halbinsel Holnis, an moderaten Steilhän- küsten-obligatorischen Siebziger-Jahre- lich im Mai statt. Und dann gibt es noch die destadt die größte Handelsflotte der Ostsee schwappen und beträgt an tersen ist Mola Yachting mit Ostseeküste, Dumont,
der Enge Holnis bis zu zwei 50 Booten zwischen 30 und 17,99 Euro.
F O T O S : YA C H T / N. K R AU S S ( 4 ) , N. K R AU S S ( R . )
gen, in Sichtweite einladender Siedlungen, Bausünde in Form einer mehrstöckigen Be- großen Klassikerregatten des Freundeskrei- bereederte. Der Admiral’s-Cup-Segler Nor-
Leuchtfeuern, die die dänisch-deutsche tonansammlung wegen. Fehler! Die in Ve- ses Klassische Yachten (www.fky.de). bert Lorck-Schierning konnte die 1848 ge- Knoten. Die Wasserstände 51 Fuß beheimatet (www.
Grenze markieren, weiter rein in die Förde, getation eingebettete Marina mit 169 Lie- Mehr Ruhe als Trubel verspricht Fah- gründete Destille Pott Rum in den Sechzi- können in seltenen Fällen bis mola.de). Ebenfalls stadtnah KRIMIS AUS DER REGION
wo bis zum Flensburg-nahen Paar der Ton- geplätzen ist Deutschlands nördlichster rens odde im Westen von Glücksburg mit gern zu Deutschlands meistgekaufter Marke zu einem Meter variieren unterhält 1. Klasse Yachten Zum Beispiel: „Tod auf der
nen 13 und 14 die Kollisionsverhütungs- Sportboothafen, bringt ein gut beleumunde- dem nur wenige hundert Meter entfernten machen. Heute sind mit Braasch und dem (www.pegelonline.wsv.de). eine Dependance in der Ma Rumregatta“ von Dieter
regeln (KVR) und nicht die Seeschifffahrts- tes Restaurant mit und liegt prima am Natur- Sandstrand, der den schönen Namen Soli- älteren Johannsen noch zwei Rumhäuser tä- rina Sonwik mit 20 Yachten Neumann, Grafit, 11,00 Eu
straßenordnung gilt, was immer wieder zu schutzgebiet Holnis, das sich per Bordrad tüde trägt, Einsamkeit. Als wären das nicht tig (Direktverkauf ). NAUTISCHE INFORMATIONEN zwischen 30 und 40 Fuß ro. „Nordlicht – Die Tote am
Verwirrung führt, da ein Boot im Fahrwasser erkunden lässt. genug Häfen, gibt es mit der Marina Sonwik Natürlich lässt sich auch die Flensburger „Ostseeküste 1“ von Jan (www.charterzentrum.de). Strand“ von Anette Hinrichs,
eben nicht automatisch Vorfahrt hat. Weiter nach Glücksburg? Vielleicht den noch eine weitere Anlage an der Förde. Die Brauerei besichtigen. Plopp! Werner, Delius Klasing, Oder ganz bodenständig: Blanvalet, 9,99 Euro.
Schausende werden die meisten Crews Nachwuchs hier an der größten deutschen bietet den Besitzern der bunten, auf die Kai-
an Backbord liegen lassen, allein der Ostsee- Segelschule anmelden oder gucken, was mauer gestellten Häusern Auto und Boot di- FRIDTJOF GUNKEL Die Region im Internet: www.flensburger-foerde.de
Published since YACHT is the German sailing commu- YACHT is primarily distributed in the
1904 nity‘s newsroom. Founded in 1904, it is German speaking countries of Europe:
Sold circulation not only the market leader Germany, Austria and Switzerland. But
37,663 copies IVW 01/2020 but also the German „sailing bible“. significant parts of the circulation also go
Frequency of publication Every fortnight the editorial team suc- to the Netherlands, Belgium, Luxem-
fortnightly (25 issues a year) cessfully combines practical expertise bourg, Croatia, Denmark, Spain, Greece
Magazine size with a passion for sailing. 180,000 and Italy, where many people can speak
215 mm × 280 mm readers per issue (AWA 2020) obviously and read German. In total, YACHT has
Processing agree, making YACHT Europe‘s largest subscribers in more than 25 countries,
Saddle stitch sailing magazine. We are attending the including the United States.
following shows: boot Düsseldorf, Hiswa
Copyprice
€ 6.00 te water, Yachting Festival Cannes,
Interboot Friedrichshafen, Salone
Nautico Genova, Ft. Lauderdale Int. Boat
Show, METS Amsterdam and Boot &
Fun Berlin where we will distribute an
additional ciculation of YACHT magazine.
YACHT is also initiator and organizer of
the „European Yacht of the Year“ award,
the most important watersports award
Worldwide.
READERSHIP 4
RANGE 5.9 Chance of page
180,000
contact is
TIMES
READERS
the reader
picks up each
issue 78%
89%
of our readers are men
TREND-
YACHT readers are
SETTERS AND
Almost two thirds are engaged in
the purchase of a sailing boat! INNOVATORS
buyer potential
= 63 %
67% are willing to spend 104 38 %
of
MINUTES readers
more than
100.000 €
on a sailing yacht is the average are company
reading time owners or
5,731 per issue
self-employed
EURO 2,828 Euro
average net
household income is the average financial scope of
(total population 3,288 Euro) the YACHT readers
USING YACHT-CHANNELS
82 % as a magazine, 52 % web page,
30 % newsletter, 28 % YACHT TV,
53.6 YEARS
is the average age of
18 % APP/digital, 8 % Facebook YACHT readers
Sources: AWA 2020 and Readers Survey 2018 (Market Research)
PUBLICATION SCHEDULE 5 ISSUE FIRST SELLING DAY SPECIAL TOPICS BOOKING DEADLINE PRINT DATA DEADLINE 01/2021 25.11.2020 SONDERHEFT YACHT CLASSIC 20.10.2020 30.10.2020 01/2021 16.12.2020 03.11.2020 13.11.2020 02/2021 06.01.2021 boot Düsseldorf - Equipment 17.11.2020 27.11.2020 03/2021 20.01.2021 boot Düsseldorf 01.12.2020 11.12.2020 04/2021 03.02.2021 15.12.2020 23.12.2020 05/2021 24.02.2021 12.01.2021 22.01.2021 06/2021 10.03.2021 26.01.2021 05.02.2021 07/2021 24.03.2021 09.02.2021 19.02.2021 08/2021 07.04.2021 23.02.2021 05.03.2021 09/2021 21.04.2021 09.03.2021 19.03.2021 10/2021 05.05.2021 24.03.2021 31.03.2021 11/2021 19.05.2021 Hamburg ancora Yachtfestival 06.04.2021 16.04.2021 02/2021 26.05.2021 SONDERHEFT YACHT CLASSIC 13.04.2021 27.04.2021 12/2021 02.06.2021 20.04.2021 30.04.2021 13/2021 16.06.2021 04.05.2021 14.05.2021 14/2021 30.06.2021 18.05.2021 28.05.2021 15/2021 14.07.2021 01.06.2021 11.06.2021 16/2021 28.07.2021 15.06.2021 25.06.2021 17/2021 11.08.2021 29.06.2021 09.07.2021 18/2021 25.08.2021 HISWA in-water Boat Show 13.07.2021 23.07.2021 19/2021 08.09.2021 Interboot Friedrichshafen 27.07.2021 06.08.2021 20/2021 22.09.2021 10.08.2021 20.08.2021 21/2021 06.10.2021 24.08.2021 03.09.2021 22/2021 20.10.2021 07.09.2021 17.09.2021 23/2021 03.11.2021 21.09.2021 01.10.2021 24/2021 17.11.2021 METS Amsterdam 05.10.2021 15.10.2021 25-26/2021 01.12.2021 19.10.2021 29.10.2021 01/2022 08.12.2021 SONDERHEFT YACHT CLASSIC 02.11.2021 11.11.2021 01/2022 15.12.2021 02.11.2021 12.11.2021
DIMENSIONS / RATES 6
EDITORIAL SECTION
„ADVERTISING IN APPROPRIATE
JOURNALISTIC ENVIRONMENTS INCREASES
PUBLIC AWARENESS.“
source: VDZ, Editorial Media Factbook
2/1 page
Trim size* 430 × 280
SIZE B/W 4C
App
1/1 € 7,220.00 € 10,190.00 included
1/2 € 3,960.00 € 5,500.00 + link activation
+picture gallery
1/3 € 2,890.00 € 4,200.00 + video
1/4 € 2,150.00 € 2,920.00
2/1 € 14,200.00 € 20,140.00
1/1 page
Trim size* 215 × 280
SPECIAL POSITIONS
4C
Pole position 1/3 page € 4,480.00
Island Ad 115 × 115 mm € 5,260.00
Inside front cover € 11,280.00
Inside back cover € 10,660.00
Back cover € 12,310.00
1/2 page vertical 1/2 page horizontal
Opening Spread € 21,530.00
Trim size* 107 × 280 Trim size* 215 × 140
Further on request.
The prices quoted are exclusive VAT.
DISCOUNTS
FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION
3 adverts 3% 2 pages 5% 2 issues 5%
6 adverts 6% 3 pages 10 % 3 issues 10 %
1/3 page vertical 1/3 page horizontal
Trim size* 78 × 280 Trim size* 215 × 97 9 adverts 9% 6 pages 15 % 4 issues 15 %
12 adverts 12 % 9 pages 18 % 5 issues 20 %
18 adverts 15 % 12 pages 21 %
24 adverts 18 %
Section discount and bonus sales on request.
AGENCY COMMISSION 15 %
1/4 page 1-column 1/4 page 2-columns EARLY BOOKING DISCOUNT OF 10 %
Type area 45 × 254 Type area 94 × 124
Trim size* 54 × 280 Requires a booking of at least 3 advertisements
in the editorial section before January 31st, 2021.
Reprints and pdfs of editorial content on request.
Please ask for our price list.
* Trim on all sides + 3 mm. Text and image-critical parts 10 mm to the inside.
1/4 page 4-columns
All format specifications in mm (width x height).
Type area 192 × 60
Any trimming marks must be set at a distance of at least 3 mm from the net format.
Trim size* 215 × 70
DIMENSIONS / RATES 7
SPECIAL RATE YACHT MARKET
SIZE B/W 2C 4C App
included
1/1 € 7,220.00 € 8,210.00 € 10,190.00 + link activation
1/2 € 3,840.00 € 4,350.00 € 5,370.00 +picture gallery
+ video
1/3 € 2,640.00 € 3,090.00 € 4,200.00
1/2 page 1/2 page vertical 1/4 € 2,040.00 € 2,300.00 € 2,810.00
Trim size* 430 × 280 Type area 94 × 254
1/8* € 918.00 € 1,048.00 € 1,308.00
1/16* € 468.00 € 538.00 € 658.00
1/32* € 243.00 € 273.00 € 333.00
*Picture gallery and video with extra charge.
The prices quoted are exclusive VAT.
ISSUE DISCOUNTS
1/2 page horizontal 1/3 page horizontal
Type area 192 × 124 Type area 192 × 82 3 issues 10 %
6 issues 20 %
12 issues 30 %
25 issues 45 %
No further discounts!
1/4 page 1-column 1/4 page 2-columns
AGENCY COMMISSION 15 %
Type area 45 × 254 Type area 94 × 124
CLASSIFIED ADVERTISING PER MM/1-COLUMN:
B/W = € 8.15 2C = € 9.25 4C = € 11.50
Link integration = € 12.50
CODE CHARGE
€ 9.24
1/4 page 4-columns 1/8 page type area
Type area 192 × 60 1-column 45 × 124 SHIPPING AGENTS / BROKER SECTION
2-columns 94 × 60
WATERSPORTS SCHOOLS
4-columns 192 × 28
MARINAS / HOLIDAY HOMES
Please ask your sales representative for details!
START OFFER
for first time advertisers on request.
1/16 page type area 1/32 page type area
vertical 45 × 60 45 × 28
SPECIAL POSITIONS
horizontal 94 × 28 Not available in YACHT MARKET.
* Trim on all sides + 3 mm. Text and image-critical parts 10 mm to the inside.
Minimum size for ads = 1-column, 10 mm. All format specifications in mm (width x height).
All format specifications in mm (width x height). Any trimming marks must be set at a distance of at least 3 mm from the net format.
AD SPECIALS 8
LOOSE INSERTS
MAX. MINIMUM SUBSCRIPTION
WEIGHT PRICE INSERTIONS
SIZE INSERTION CIRCULATION
up to 25 g € 90.00 per mil
up to 50 g € 120.00 per mil Partial insertions
205 x 270 mm
in the retail sale 20,000 Germany
3 samples
up to 75 g € 145.00 per mil circulation by copies available
when placing
Nielsen regions on in total only.
the order
up to 100 g € 195.00 per mil request
up to 125 g € 265.00 per mil
Further on request. Additional costs when booking the subscription circulation.
Upgrade your loose insert from print to our YACHT app (see also page 12).
TIP-ONS
SIZE PRICE
Postcard / + costs for the 1/1 page carrier advertisement
€ 47.00 per mil
Envelope
+ additional costs when booking the subscription circulation
Booklet € 68.00 per mil
Stand samples and 10 adhesive inserts for test run before the
Test sample € 77.00 per mil closing date.
BOUND INSERTS
SIZE PRICE
4-pages € 110.00 per mil Paper quality: 70-150 g/m2
6-pages € 130.00 per mil Format: Please contact the media sales department
for specifications
8-pages € 150.00 per mil
12-pages € 170.00 per mil Insertion: only overall
Position: In the middle of the magazine („artificial middle“)
16-pages € 190.00 per mil
(Additional costs on request)
The prices quoted are exclusive VAT
AGENCY COMMISSION 15 %
Ad Specials are not valid for discount!
You can find more information about the Ad Specials at: www.dk-mediasales.de/ad-specials
IMPORTANT DETAILS
A closed edge is required for the machine processing of inserts.
For inserts that exceed the width of the magazine, this must be the long side.
Inserts by hand and other formats on request. For inserts that exceed the specified format, there are additional technical costs.
Loose inserts and bound inserts with third-party advertisements only after agreement with the publishing house.
Delivery must be made 3 weeks before the first day of sale (duty paid and free to the printing company). Shipping documents are
obligatory! Please provide the following information on the delivery papers: Intended use, magazine, number of issue, total weight,
total quantity and packing size.
DK-BRAND-COMBINATION 9
THE DK-BRAND-COMBINATION
Under the brand of DK, 13 other special interest magazines are
being published. Many of them are market leader within their field.
COMBINATION DISCOUNTS
apply for a customer’s advertisments and offer an enormous
potential for saving up to 20 %. With an identical volume of adver-
tising placements you may vary and change the advertising motive
and the date of publishing.
NUMBER DK-BRAND-
OF MAGAZINES COMBINATION-DISCOUNT
2 issues 5%
3 issues 10 %
4 issues 15 %
5 issues 20 %
YACHT CLASSIC 10
THE MAGAZINE
We are writing about sailing. About Like the way boatbuilding of bygone
the beauty of historical unique yachts. times is reflecting the entire history of
About creators of technically venturous society, economy, science und tech-
constructions in a prior era. About the nology YACHT classic is describing the
fascination of classic forms. And about genre‘s whole spectrum. From a very
the growing enthusiasm that makes special perspective. In its own visual
people preserve these treasures of art. conception. With remarkable accounts
Nothing else we are writing about and and reports.
still it is no sailing magazine. Not only.
It is at the same time an edition for
culture and way of life, a reader of
contemptorary history and philosophy.
Print run
SIZE INCL. DIGITAL/ APP
38,000 copies
1/1 € 5,135.00
Processing 1/2 € 2,715.00
Perfect binding 1/3 € 1,885.00
Magazine size 1/4 € 1,475.00
215 mm × 280 mm 2/1 € 10,075.00
Volume
128 pages
DISCOUNTS
Copy price FREQUENCY DISCOUNTS
€ 8.50 You can find
2 ads 15 %
the dimension
VOLUME DISCOUNTS on page 6 + 7,
see YACHT
1 page 5%
2 pages 15 %
COMBINATION
50 % on YACHT classic when booking in YACHT
PLACEMENT COLLECTIVE "RAT & TAT"
S IZE ONE ISSUE* TWO ISSUES*
1/8 page 4c 2-columns € 260.00 € 410.00
1/16 page 4c 2-columns € 180.00 € 300.00
* No further discounts.
AGENCY COMMISION 15 %
PUBLICATION SCHEDULE
ISSUE FIRST SELLING DAY BOOKING DEADLINE PRINT DATA DEADLINE
01/21 25.11.2020 20.10.2020 30.10.2020
02/21 26.05.2021 13.04.2021 27.04.2021
01/22 08.12.2021 02.11.2021 11.11.2021
The prices quoted are exclusive VAT.YACHT APP 11
„MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY.
HIGH-QUALITY CONTENT IS VALUED BY USERS
REGARDLESS OF THE OUTPUT MEDIUM.“
source: VDZ, Editorial Media Factbook
ADS
APP ONLY
RUNTIME FORMAT ADVERTISING PRICE
YACHT
€ 475.00
Link activation
1 issue 2/1 page Picture gallery
YACHT
Video integration
CLASSIC
€ 375.00
In our kiosk app, we offer you various advertising options for an
exposed customer approach. In this way you reach the reader
of the digital issue directly and communicate your information in
the environment familiar to the readers.
In the digital editions of YACHT App Only ads are possible -
regardless of a print booking.
We also offer the integration of your supplement (product PDF)
as a free special. Your product information will be integrated as
a multi-page leaflet and will be available for publication on the
same level as the digital editions of YACHT. The booking can
be made in addition to the classic print supplement, but is also
possible App Only.
Sales per issue FREE SPECIAL
3,303
RUNTIME PACKAGE ADVERTISING SIZE PRICE
Readers per issue
4,645
Print / App
€ 850.00
App user per day combination
572 6 weeks supplement with
max. 32 pages
according to the publisher Ø 2020 (from the first incl. 10 link activations*
+ picture gallery
day of sale) + Video integration
App Only € 1,050.00
*further link activations according to effort
AGENCY COMMISSION 15 %
See booking deadline and delivery schedule for data on page 5. All prices exclude statutory VAT.
Additional multimedia features (audio files, videos, galleries and links) on request.YACHT APP FLEXSLIDER 12
In addition to the regular advertising options in our digital Apps, we
offer the opportunity to book the innovative form of advertisement:
The FlexSlider.
This element is a conventional slider, which can be used by
advertisements as well as for editorial content.
• innovative advertising medium for all mobile devices
• prominent presentation
• up to 4 different positions possible
• enables sales directly out of the App
• high contact frequency and quality
FLEXSLIDER
POSITION POSITION POSITION POSITION
1 2 3 4
€ 500.00 € 400.00 € 350.00 € 250.00
Contacts per month
per issue per issue per issue per issue
17,160
according to the publisher, Ø 2020 All prices exclude statutory VAT.
CROSSMEDIA DISCOUNT 10 % (on App-Price)
AGENCY COMMISSION 15 %
FlexSlider
....DISPLAY ADS WWW.YACHT.DE 13
„ON DIGITAL MEDIA WEBSITES, USERS STAY MUCH LONGER
PER PAGE IMPRESSION THAN ON SOCIAL MEDIA SITES.“
source: VDZ, Editorial Media Factbook
DESKTOP
FORMS OF ADVERTISING SIZE IN PIXEL CPT
Fullsizebanner 468 × 60 (max. 620 x 60) € 10.00
Medium Rectangle 300 × 250 € 40.00
Skyscraper / Wide Skyscraper 120/160 × 600 € 40.00
HalfpageAd 300 × 600 € 49.00
XXL Banner 728 × 90 € 30.00
AdBundle 300 × 250 / 160 × 600 / 728 × 90 € 37.00
BillboardAd 900 × 250 € 49.00
Wallpaper 728 × 90 and 120/160 × 600 € 59.00
Page impressions FireplaceAd 300 x 600 / 1024 x 100 / 300 x 600 € 70.00
1,523,978
Parallax 500 x 990 € 45.00
Visits FloorAd 1200 × 200 € 70.00
678,371
Unique user*
MOBILE
308,528
IVW 08/20 WERBEMITTEL FORMAT IN PIXEL TKP
*according to the publisher 08/20 Mobile Banner 6:1 320 × 50 € 30.00
Mobile Banner 4:1 320 × 70 € 30.00
Mobile Banner 2:1 320 × 150 € 35.00
Medium Rectangle Mobile 300 × 250 € 40.00
HalfpageAd 300 × 600 € 49.00
Parallax 375 x 680 € 45.00
Catfish 320 × 100 € 50.00
+ Targeting per criterion € 2.50 CPT
PACKAGE BANNER FORMATS CPT
+ Sticky € 2.50 CPT*
Desktop / Mobile Package 1 Fullsizebanner + Mobile Banner 4:1 € 10.00
+ Expandable € 5.00 CPT
Medium Rectangle +
Desktop / Mobile Package 2 € 30.00
* bookable for Wallpaper and FireplaceAd Medium Rectangle Mobile
Desktop / Mobile Package 3 XXL-Banner + Mobile Banner 2:1 € 25.00
AGENCY COMMISION 15 %
CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
Creation of the advertisement with a surcharge.
COMBINATION CROSSMEDIA
VOLUME DISCOUNT
DISCOUNT DISCOUNT
200,000 AI 5% 2 Websites 5%
Examples of formats and information on
www.dk-mediasales.de/digital-ads 400,000 AI 7% 3 Websites 7% Crossmedia discount
Print / Online 10 %
650,000 AI 10 % 4 Websites 10 % (on online-price)
800,000 AI 15 % 5 Websites 15 %VIDEO ADVERTISING 14
„LONGER DURATION OF VISIT MEANS GREATER ATTENTION
AND AWARENESS POTENTIAL FOR ADVERTISING.“
source: VDZ, Editorial Media Factbook
InPage Video Ads are great if you have video content which should
be delivered eye catching with a high reach. We deliver a display
ad with an integrated video clip on our websites.
Depending on the format, other functionalities such as full screen
or expandable can be activated for the campaign.
You only have to provide us with a banner as well as a video which
are linked and delivered by us. As a result, there is no need for
complex programming or embedding of the video in the ad.
Page impressions For the Video Banner as well as Video InRead even the delivery of
1,523,978 only one video is necessary.
Visits
678,371
IVW 08/20
INPAGE VIDEO ADS
VOLUME COMBINATION CROSSMEDIA ADVERTISING SIZE SIZE IN PIXEL CPT
DISCOUNT DISCOUNT DISCOUNT
200,000 AI 5% 2 Websites 5 % Video Banner 300 × 250 € 55.00
400,000 AI 7% 3 Websites 7 % Crossmedia discount Video InRead 640 × 480 € 50.00
Print / Online 10%
650,000 AI 10 % 4 Websites 10 % (on online-price) Video FloorAd 1200 × 200 € 75.00
800,000 AI 15 % 5 Websites 15 % Video Background 300 x 600 / 1024 x 205 / 300 x 600 € 80.00
CPT = Costs per Thousand.
AGENCY COMMISSION 15 % All prices exclusive VAT, subject to change without notice.
Contact us if you are interested in video productions
and further integration solutions.
Examples of formats and information on
www.dk-mediasales.de/digital-adsNEWSLETTER 15
APPROPRIATE ENVIRONMENTS ENHANCE BRAND IMAGE.“
source: VDZ, Editorial Media Factbook
The YACHT and YACHT classic newsletters regularly inform
the subscribers about brand-new events, new developments
on the market, and provides a preview of the upcoming print
edition.
With newsletter advertising you can transfer your marketing
message focused on our users.
The fact that the users have subscribed themselves to our
newsletters on their own initiative shows that the interest and
attention is very high.
Maximum 5 media placements per newsletter.
Frequency: biweekly (YACHT classic 2 x per year),
on the first selling date of the print magazine.
SIZE IN PIXEL
PRESENTER PRESENTER PRESENTER
1 2 3
600 x 150 600 x 150 600 x 150
€ 75.00 CPT € 65.00 CPT € 55.00 CPT
CPT = Costs per thousand subscriptions.
All prices exclusive VAT, subject to change without notice.
Presenter 5 without commitment.
ISSUE DISCOUNTS
3 issues 10 %
6 issues 20 %
12 issues 30 %
25 issues 45 %
CROSSMEDIA DISCOUNT 10 %
Subscribers
(on newsletter price)
27,381 (26,449 YACHT classic)
Open rate
AGENCY COMMISSION 15 %
41.69 % (35.90% YACHT classic)
as of September 2020
Placement without commitment.CONTENT MARKETING 16
Content Marketing plays an increasingly important role in „EDITORIAL MEDIA OFFER HIGH
communication.
FLEXIBILITY, IN-HOUSE CREATIVE
And for a reason: TEAMS, TAILORED SOLUTIONS
Content used in environments thematically related to the brand AND PLENTY OF ROOM FOR EYE-
or product provides an effective and efficient way to strengthen
a brand‘s image or generate leads.
CATCHING ADVERTISING.“
source: VDZ, Editorial Media Factbook
SPONSORED NEWS WEBSITE
We offer you to book sponsored news on our websites. With
this Format you can publish industry, company or product
news in the look and feel of the respective website.
After clicking on the news as a teaser, our users will be taken
to a further article or directly to your company website.
The strong awareness of the sponsored news as a type of
content marketing is proved: The performance values of spon-
sored news are significantly higher compared to display ads.
Price per month and site:
€ 2,750.00
including reporting, support and a weekly change of your content.
All prices exclusive VAT, subject to change without notice.
SPONSORED NEWS NEWSLETTER
The native format Branchen News is also available in our
newsletters. There you can publish industry, company and
product news in the look and feel of the respective news-
letter.
After clicking on the industry news as a teaser, our users will
be taken to a further article on the website or directly to your
company website.
The industry news on our websites have shown that this
advertising format is perceived and accepted by the user and
therefore produces the best performance values.
Price per newsletter and issue:
€ 2,400.00
including reporting and support.
All prices exclusive VAT, subject to change without notice.CONTENT MARKETING 17
ADVERTORIAL
Catch our users with your comprehensive product information
in an editorial environment.
Use the high receptivity of the reader for your brand/product.
The integration of an advertorial is possible on our websites.
An display ad is included in the package to increase the reach
of the advertising special. If the user clicks on the ad he will
be forwarded to the ad special. Additional display ads can be
booked.
POSSIBLE INTEGRATION COMPONENTS
• Picture gallery
• Video-Integration
• Links to your website
• E-Paper Integration
OPTIONS
Online-Advertorial A
• incl. AdBundle with 100,000 Ad Impressions
• incl. technical costs (€ 2,500.00)
• incl. feature-element in the side column
€ 6,900.00
Online-Advertorial B
• incl. BilllboardAd with 100,000 Ad Impressions
• incl. technical costs (€ 2,500.00)
• incl. feature-element in the side column
€ 7,500.00
The screenshot is just an example, since it is an individual
product. All prices exclusive VAT.
ONLINE ADVENT CALENDAR
With the online advent calendar in YACHT, BOOTE and SURF,
you can place and present your product prominently
throughout the Christmas Season. The windows of each
day will be activated and clickable at the appropriate day. By
clicking on a window, the user will be forwarded to an article
about the product, with detailed text and images, along with
the registration form to win that product. The top prize is
activated and playable from the 01.12.2021.
The calendar will be supported and promoted with editorial
content in our magazines, on our websites, newsletters and
facebook. The positive feedback from previous years and an
entry, on average, of more than 6,500 players per window
HIT RATES 2017 2018 2019
speaks for itself!
Page impressions total 389,335 525,828 509,031
ø Page impressions per window 9,841 11,015 10,830 For more details please contact your sales manager.
Participations total 141,856 176,656 149,314
ø Participations per window 5,910 7,360 6,221 www.yacht.de/adventskalender
According to the publisherONLINE SPECIALS 18
INSURANCE CHANNEL
Since 2013, yacht.de presents the extensive Online Insurance
Channel, a service section with everything our users need to
know about boat insurances. Since spring 2015, boote-ma-
gazin.de presents its own BOOTE Online Insurance Channel,
tailored to the needs of motor boat drivers.
In our online insurance channel on our websites
www.yacht.de and www.boote-magazin.de you can present
your company to a perfectly adequate target group without any
wastage and cover the entire range of water sports.
The following content will be provided:
• Insurance glossary from A to Z
• What to do in case of a damage: Checklist for download
• Company directory with direct links
• Online insurance application
• Latest News from the insurance industry
ADDRESS GENERATOR
Generate new customers with our insurance comparison. In
addition to the presenting of our insurance channel, we offer
you the opportunity to generate leads with address redirects
of our insurance comparison. Pro forwarded address we will
charge you an amount of € 5.00.
REQUESTS PER
Ø HIT RATES QUARTER /
INSURANCE CHANNEL
PER MONTH CLIENT
YACHT.DE 5,935 56
BOOTE-MAGAZIN.DE 568 39
According to the publisher
All prices exclusive VAT.Sie können auch lesen
