2020 PRICE LIST Krone complete edition - kroneanzeigen.at
←
→
Transkription von Seiteninhalten
Wenn Ihr Browser die Seite nicht korrekt rendert, bitte, lesen Sie den Inhalt der Seite unten
RAT E S A PPL I C A B L E W I T H E FFE C T FRO M 1.1.2020 2020 PRICE LIST 1 Krone complete edition www.kroneanzeigen.at
Seite 50 MÄRKTE & KAPITAL Samstag, 7. September 2019 „Generation Z“ strebt Top-Jobs an Work-Life-Balance ist weniger wichtig Karriere machen wieder „in“ Für sechs von zehn 23- bis 38-Jährige („Generation Foto: peshkova - stock.adobe.com Y“) ist eine gute Work-Life-Balance wichtig. Bei der nun nachfolgenden „Generation Z“ rückt dieser Aspekt etwas in den Hintergrund. Sie streben vermehrt Füh- rungsjobs und Karrieren an, so eine StepStone-Studie. Die gefragtesten Arbeitgeber bleiben aber dieselben. Vier Generationen wer- andere Ziele. Eine Work-Li- den im Jahr 2025 gleichzei- fe-Balance ist nur mehr für tig am Arbeitsmarkt tätig knapp die Hälfte von Bedeu- sein. Wünsche und Erwar- tung. Den „wilden Jungen“ tungen sind jedoch sehr ist Karriere und Erfolg wie- unterschiedlich. Vor allem der deutlich wichtiger. „Wer die nun am Job-Markt Fuß nach der Jahrtausendwende fassende „Generation Z“ hat geboren ist, ist mit dem Plat- zen wirtschaftlicher Blasen aufgewachsen. Das verstärkt Märkte & in jungen Menschen die Su- che nach Sicherheit“, betont StepStone-Chef Rudi Bauer. Bei den „jungen Wilden“ sind innovative Arbeitgeber gefragt Kapital Auch das Arbeiten mit richtungen. Die gefragtesten am beliebtesten, knapp ge- neuen Technologien spielt Arbeitgeber bleiben laut folgt vom Siemens-Konzern für sie eine immer größere einer aktuellen Umfrage je- und diversen Automobil- Rolle, natürlich besonders doch für alle Generationen Unternehmen wie BMW VON GERALD HOFBAUER bei Studenten und Absol- weiterhin dieselben. oder Audi. Auch noch unter UND ROBERT WIEDERSICH venten technischer Studien- Bei Technikern ist Google den Top-10 ist die Voest. Erste Anzeichen, dass Anleger mehr auf Stabilität setzen FINANZNEWS Was jetzt für Firmen spricht, Immofinanz im STOXX Europe 600 Meilenstein für die heimische die hohe Dividenden zahlen Immofinanz. Der Immobi- lienkonzern wird mit 23. Sep- tember in den STOXX Europe 600 aufgenommen. Dieser ist ein wichtiger europäischer Digital works. In Zeiten von Hochkonjunktur treiben wachstums- Während der jüngsten Benchmark-Index. Chef Oli- starke Titel, etwa aus dem Technologiesektor, die Bör- sen an. Handelskrieg und Konjunkturabschwächung Schwankungen am Markt gab es erste Anzeichen, dass ver Schumy hofft, die Aktie damit auf den Radarschirm Wir verändern die Welt mit könnten aber solide Unternehmen mit gutem Dividen- denwachstum wieder interessanter machen. auch wachstumsorientierte Anleger wieder mehr Au- genmerk auf Stabilität legen. neuer internationaler Inves- toren zu bringen. Verantwortung und neuen Bei Investoren, die nicht nur Wohnungen erneut Ideen. Foto: Björn Wylezich - stock.adobe.com auf schnelle Gewinne aus um 6,8% teuerer sind, rücken Unternehmen Die Preise für Eigentums- in den Fokus, die jedes Jahr wohnungen sind in Öster- Gemeinsam mit unseren Partnern und Kunden arbeiten wir täglich ihre Dividendenzahlungen reich heuer im ersten Halb- daran, mit cleveren digitalen Lösungen unsere Städte lebenswert zu erhöhen. Bei diesen Betrie- jahr erneut im Schnitt um gestalten. Wir ermöglichen die digitale Transformation der Industrie, ben würde sich langfristig 6,8% gestiegen. Der Quad- sorgen für eine sichere Energieversorgung und schaffen smarte Gebäude. auch der Aktienkurs besser ratmeterpreis lag österreich- weit bei durchschnittlich So erhalten wir unser Land lebenswert und sichern die internationale entwickeln, so eine Analyse Konkurrenzfähigkeit unserer Partner. 3267 €, so eine Studie von der Franklin Equity Group. Remax. In den letzten fünf Darüber hinaus zählen Jahren bedeutet das eine solche Firmen meist zu den Preiserhöhung von fast 39%. Marktführern. Zu finden Am stärksten zugelegt haben siemens.at/digitalworks sind diese „Dividenden- heuer die Bundesländer Tirol Überflieger“ in vielen Bran- (+11,6%), Salzburg (+10,5%) chen, zuletzt verstärkt etwa und Vorarlberg (+9,9%). ANZEIGE Auf „Bärenmärkten“ (Kurse sinken) gefragt: Dividendentitel im Industriesektor. The first choice for successful communication With more than 2 million readers per day, the Kronen Zeitung is the clear number one in the Austrian daily newspaper market. With its informative, compact journalistic style and practical format, the “Krone” is Austria’s favourite newspaper – and with good reason. After all, what is written in the Kronen Zeitung gets the whole of Austria talking – and the “Krone” focuses on what the country is talking about. This proximity to the reader, the broad portfolio of print and online products, the greatest reach and the best CPT of the daily newspapers make the “Krone” your reliable partner for successful communication. MAG. MONIKA FUHRHEER FRANZ RENKIN Managing Director Head of Sales MediaPrint Kronen Zeitung Source: Media Analysis 2019,; basis: total population, daily newspapers, Kronen Zeitung national, margin of fluctuation +/- 0.7 %; for details on the margin of fluctuation, please refer to www.media-analyse.at/Signifikanz; CPT national, basis: most favourable rate 2020, 1/1 4c or JP 2 www.kroneanzeigen.at
Multi channels and a high reach Kronen Zeitung More than 2 million readers – 27.2 percent of the Austrian population – make the Kronen Zeitung by far the largest daily newspaper in Austria. Reach: 27.2 % = 2,041,000 readers Exclusive readers: 1,025,000 = 13.7 % reach Decision-makers: 32.7 % cross-media reach CPT: € 16.19 Market share: 44.8 % No. of copies sold: 672,779 (epaper included: 32,915) Subscribers: 581,972 (epaper included: 23,109) Krone bunt Sunday is the day to read the “Krone”: Kronen Zeitung and Krone bunt are an indispensable part of Sunday mornings for 2,503,000 readers, i.e. 33.4 % of Austrians over the age of 14. No other Austrian publication appeals to such a large number of readers. Reach: 33.4 % = 2,503,000 readers CPT: € 14.35 Market share: 57.0 % No. of copies sold: 1,101,780 (epaper included: 32,983) Krone Digital Krone.at offers its users a comprehensive range of information in real time across all platforms. The “Krone” is also popular on Facebook, Instagram and Twitter with a cool mix of news, exclusive stories, picture galleries and competitions. Visits: 49,758,874 (mobile 36.2 mio.) Unique clients: 8,895,402 Push subscribers: 360,000 Newsletter subscribers: 235,000 Facebook fans: 323,000 Sources: Media Analysis 2019, basis: total population, daily newspapers, Kronen Zeitung national, margin of fluctuation +/- 0.7 %; for details on the margin of fluctuation, please refer to www.media- analyse.at/Signifikanz; CPT national, basis: most favourable rate 2020, 1/1 4c or JP 4c; ÖAK 2019; LAE 2019 3.0; ÖWA Basic 02/2020 www.kroneanzeigen.at 3
2,041 million readers all over Austria 672,779 sold circulation No. 1 among executives 33.4% reach on sunday We a re no. 1 Kronen Zeitung is the no. 1 daily in all key figures Source: MA2019, basis national, margin of fluctuation Kronen Zeitung +/–0,7. details at www.media-analyse.at/Signifikanz; LAE 2019/3.0 basis national; margin of fluctuation +/–1,5%; ÖAK 2019, Ø Mo–Sa, sold circulation ePaper 32.915. Fotos: Adobe Stock. 4 www.kroneanzeigen.at
A wide range of topics tailored to your target group Seite 50 MÄRKTE & KAPITAL Samstag, 7. September 2019 „Generation Z“ strebt Top-Jobs an Work-Life-Balance ist weniger wichtig Karriere machen wieder „in“ Für sechs von zehn 23- bis 38-Jährige („Generation Foto: peshkova - stock.adobe.com Y“) ist eine gute Work-Life-Balance wichtig. Bei der nun nachfolgenden „Generation Z“ rückt dieser Aspekt etwas in den Hintergrund. Sie streben vermehrt Füh- rungsjobs und Karrieren an, so eine StepStone-Studie. Die gefragtesten Arbeitgeber bleiben aber dieselben. Vier Generationen wer- andere Ziele. Eine Work-Li- den im Jahr 2025 gleichzei- fe-Balance ist nur mehr für tig am Arbeitsmarkt tätig knapp die Hälfte von Bedeu- sein. Wünsche und Erwar- tung. Den „wilden Jungen“ tungen sind jedoch sehr ist Karriere und Erfolg wie- unterschiedlich. Vor allem der deutlich wichtiger. „Wer die nun am Job-Markt Fuß nach der Jahrtausendwende fassende „Generation Z“ hat geboren ist, ist mit dem Plat- zen wirtschaftlicher Blasen aufgewachsen. Das verstärkt Märkte & in jungen Menschen die Su- che nach Sicherheit“, betont StepStone-Chef Rudi Bauer. Bei den „jungen Wilden“ sind innovative Arbeitgeber gefragt Kapital Auch das Arbeiten mit richtungen. Die gefragtesten am beliebtesten, knapp ge- neuen Technologien spielt Arbeitgeber bleiben laut folgt vom Siemens-Konzern für sie eine immer größere einer aktuellen Umfrage je- und diversen Automobil- Rolle, natürlich besonders doch für alle Generationen Unternehmen wie BMW VON GERALD HOFBAUER bei Studenten und Absol- weiterhin dieselben. oder Audi. Auch noch unter UND ROBERT WIEDERSICH venten technischer Studien- Bei Technikern ist Google den Top-10 ist die Voest. Erste Anzeichen, dass Anleger mehr auf Stabilität setzen FINANZNEWS Was jetzt für Firmen spricht, Immofinanz im STOXX Europe 600 Meilenstein für die heimische die hohe Dividenden zahlen Immofinanz. Der Immobi- lienkonzern wird mit 23. Sep- tember in den STOXX Europe 600 aufgenommen. Dieser ist ein wichtiger europäischer Digital works. In Zeiten von Hochkonjunktur treiben wachstums- Während der jüngsten Benchmark-Index. Chef Oli- starke Titel, etwa aus dem Technologiesektor, die Bör- sen an. Handelskrieg und Konjunkturabschwächung Schwankungen am Markt gab es erste Anzeichen, dass ver Schumy hofft, die Aktie damit auf den Radarschirm Wir verändern die Welt mit könnten aber solide Unternehmen mit gutem Dividen- denwachstum wieder interessanter machen. auch wachstumsorientierte Anleger wieder mehr Au- genmerk auf Stabilität legen. neuer internationaler Inves- toren zu bringen. Verantwortung und neuen Bei Investoren, die nicht nur Wohnungen erneut Ideen. Foto: Björn Wylezich - stock.adobe.com auf schnelle Gewinne aus um 6,8% teuerer sind, rücken Unternehmen Die Preise für Eigentums- in den Fokus, die jedes Jahr wohnungen sind in Öster- Gemeinsam mit unseren Partnern und Kunden arbeiten wir täglich ihre Dividendenzahlungen reich heuer im ersten Halb- daran, mit cleveren digitalen Lösungen unsere Städte lebenswert zu erhöhen. Bei diesen Betrie- jahr erneut im Schnitt um gestalten. Wir ermöglichen die digitale Transformation der Industrie, ben würde sich langfristig 6,8% gestiegen. Der Quad- sorgen für eine sichere Energieversorgung und schaffen smarte Gebäude. auch der Aktienkurs besser ratmeterpreis lag österreich- weit bei durchschnittlich So erhalten wir unser Land lebenswert und sichern die internationale entwickeln, so eine Analyse Konkurrenzfähigkeit unserer Partner. 3267 €, so eine Studie von der Franklin Equity Group. Remax. In den letzten fünf Darüber hinaus zählen Jahren bedeutet das eine solche Firmen meist zu den Preiserhöhung von fast 39%. Marktführern. Zu finden Am stärksten zugelegt haben siemens.at/digitalworks sind diese „Dividenden- heuer die Bundesländer Tirol (+11,6%), Salzburg (+10,5%) Überflieger“ in vielen Bran- chen, zuletzt verstärkt etwa und Vorarlberg (+9,9%). RÄTSEL KRONE ANZEIGE Auf „Bärenmärkten“ (Kurse sinken) gefragt: Dividendentitel im Industriesektor. € 2,50 NR. 11 NOVEMBER 2019 SKIND URTSTAG UNSER GEB EMBER IM NOV ICHAU D VON LÜTT HELMFRIE KREUZWORTRÄTSEL • SILBENRÄTSEL • RÄTSELCOCKTAILS • ZOO-LOGISCHES • DENKSPORT • HOROSKOP • SUDOKUS DIE BESTEN ÖSTERREICHISCHEN RÄTSEL 9 024700 000987 11 ERSCHEINT MONATLICH | VERKAUFSPREIS AT € 2,50 | IT € 3,20 | SLO € 3,20 | HR KN 24,– With its diverse product portfolio, the Kronen Zeitung offers the ideal setting for successful advertising – in all relevant target groups. www.kroneanzeigen.at 5
Krone complete edition Text section Basic = no position specified Text section Premium = predefined position on pages 4 to 7 Text section Top = predefined position Text section Exclusive = predefined position on pages 2 to 3 (except TS Premium and TS Exclusive) 2020 ADVERTISING RATES / FIXED FORMATS (W X H) Rate per mm Ads section Text section Basic Text section Top Text section Premium Text section Exclusive Mon-Sat 30.60 49.25 56.64 62.79 75.36 Sun, PH ** 32.64 53.94 62.03 68.78 82.53 * incl. full-page discount 1/1 page 1/2 page horizontal 1/4 page vertical 1/8 page 196 x 270 mm 196 x 135 mm 96 x 135 mm 96 x 65 mm Ads section Mon-Sat 33,048.00 16,524.00 8,262.00 3,978.00 Sun, PH ** 35,251.20 17,625.60 8,812.80 4,243.20 Text section Basic Mon-Sat 33,461.32 * 26,595.00 13,297.50 6,402.50 Sun, PH ** 35,916.24 * 29,127.60 14,563.80 7,012.20 Text section Top Mon-Sat 38,480.52 * 30,585.60 15,292.80 7,363.20 Sun, PH ** 41,303.68 * 33,496.20 16,748.10 8,063.90 Text section Premium Mon-Sat 42,663.18* 33,906.60 16,953.30 8,162.70 Sun, PH ** 45,793.21 * 37,141.20 18,570.60 8,941.40 Text section Exclusive Mo-Sat 51,195.82 * 40,694.40 20,347.20 9,796.80 Sun, PH ** 54,951.85* 44,566.20 22,283.10 10,728.90 Amendments are minor changes to advertising material (e.g. addresses, ...) ** PH = public holiday per amendment: 1,173.– 6 www.kroneanzeigen.at
Krone complete edition Closing date for ads and SPECIAL POSITIONING FRONT / FIXED FORMATS (W X H) ad materials deadline For Tuesday – Friday: 1 business day (except Sat) before publication, 10.00 a.m. (for 1/1 page and text section ads 2 business days before publication, 12.00 noon) For Saturday: Friday, 9.00 a.m. Front page 46 x 45 mm 96 x 45 mm (for 1/1 page and text section ads Mon-Sat 4,437.00 8,874.00 Wednesday, 12.00 noon) Sun, PH 4,868.46 9,715.50 For Sunday, Monday: Friday, 10.00 a.m. (for 1/1 page and text section ads Thursday, 12.00 noon) Ad materials to be delivered to SPECIAL POSITIONING TV / FIXED FORMATS (W X H) your media consultant TV TV listing TV listing TV image guide 50 x 5 mm 50 x 10 mm 76 x 70 mm Mon-Sat 501.84 993.48 13,790.40 Sun, PH 535.50 1.071.00 14,953.20 www.kroneanzeigen.at 7
Krone BUNT Publication 2020 ADVERTISING RATES / FIXED FORMATS (W X H) Every Sunday as a wrapper round the complete edition of the 2/1 page Kronen Zeitung Type area: 412 x 272 mm Bleed size: 440 x 300 mm Special positioning surcharge Bleed size „real middle“: 452 x 300 mm Outside back cover: + 20 % (left 232 x 300 mm, right 220 x 300 mm) 71,832.48 Closing date for ads 3 weeks before publication 1/1 page 1/2 page horizontal Type area: 190 x 272 mm Type area: 90 x 272 mm Ad materials deadline Bleed size: 220 x 300 mm Bleed size: 110 x 300 mm 2 weeks before publication 35,916.24 17,958.12 PDF for printing to dispo@mediaprint.at 1/2 page vertical 1/3 page vertical Type area: 190 x 133 mm Type area:190 x 90 mm Repro guidelines Bleed size: 220 x 150 mm Bleed size: 220 x 100 mm Offset printing for SC paper 17,958.12 11,981.94 www.eci.org Bleed 1/3 page horizontal 1/4 page horizontal Bleed of 3 mm per margin required Type area: 70 x 272 mm Type area: 52 x 272 mm for bleed size formats. Bleed size: 73 x 300 mm Bleed size: 55 x 300 mm 11,981.94 8,979.06 Please allow a distance of 6 mm between trim size (advert incl. 1/4 page bleed) and graphic elements to 1/8 page avoid unintentional trimming of Type area: 90 x 133 mm Type area: 90 x 61 mm text or pictures during final Bleed size: 110 x 145 mm 4,489.53 trimming of the page. 8,979.06 40 mm banner 60 mm banner Type area: 190 x 40 mm Type area: 190 x 60 mm 5,853.78 8,777.10 1x food tip 2x food tip Type area: 92 x 45 mm Type area: 190x 45 mm 4,850.00 9,650.00 Puzzle banner Puzzle box Type area: 176 x 36 mm Type area: 65 x 65 mm 4,304.40 3,909.66 “GEFRAGT AM MARKT” 100 x 85 mm 100 x 75 mm 100 x 65 mm 4,105.50 3,692.40 3,274.20 8 www.kroneanzeigen.at
Krone.TV Publication 2020 ADVERTISING RATES / FIXED FORMATS (W X H) Every Friday in the complete edition of the Kronen Zeitung 1/1 page 2/1 page Special positioning surcharge Type area: 190 x 246 mm Type area: 394 x 246 mm Outside back cover: + 15 % Bleed size: 207 x 270 mm Bleed size: 414 x 270 mm 20,298.00 40,596.00 Closing date for ads and ad materials deadline 2 weeks before publication 1/2 page horizontal 1/2 page vertical Type area: 190 x 123 mm Type area: 93 x 246 mm PDF for printing to Bleed size: 207 x 135 mm Bleed size: 103 x 270 mm dispo@mediaprint.at 10,149.00 10,149.00 Bleed 1/3 page horizontal 1/4 page Bleed of 3 mm per margin required Type area: 190 x 82 mm Type area: 93 x 123 mm for bleed size formats. Bleed size: 207 x 90 mm Bleed size: 103 x 135 mm 6,767.70 5,074.50 Please allow a distance of 6 mm between trim size (advert incl. bleed) and graphic elements to Cover banner avoid unintentional trimming of Bleed size text or pictures during final 207 x 23 mm trimming of the page. 3,468.00 TV ADVERTISING HIGHLIGHTS (W X H) 1 x tip of the week 1 x tip of the day Type area Type area 93 x 44 mm 74 x 55 mm 1,887.00 1,887.00 2 x tip of the week 2 x tip of the day Type area Type area 93 x 92 mm 74 x 114 mm 3,774.00 3,774.00 3 x tip of the week 3 x tip of the day Type area Type area 93 x 140 mm 74 x 173 mm 5,661.00 5,661.00 Image bar tip* Type area 38 x 26 mm *Image bar tip in listing: 765.00 1 x, 3 x and 5 x tips possible. www.kroneanzeigen.at 9
Motor Areas 2020 ADVERTISING RATES / FIXED FORMATS (W X H) Krone complete edition Krone main edition Publication Weekly on Tuesdays Closing date for ads Wednesday before publication 1/2 page 1/2 page 1/4 page Ad materials deadline 1/1 page vertical horizontal vertical 1/8 page Friday before publication, 196 x 270 mm 96 x 270 mm 196 x 135 mm 96 x 135 mm 96 x 65 mm 10.00 a.m. Complete edition Rate per mm: € 28.85 Information on ad 31,158.00 15,579.00 15,579.00 7,789.50 3,750.50 materials deadline PDF for printing to be delivered to Main edition Rate per mm: € 19.74 monika.niggl@mediaprint.at 21,319.20 10,659.60 10,659.60 5,329.80 2,566.20 MOTOR JOURNAL FRONT PAGE 45/I-column 45/IV-column 46 x 45 mm 196 x 45 mm 1,626.90 6,492.30 10 www.kroneanzeigen.at
Multimedia Areas 2020 ADVERTISING RATES / FIXED FORMATS (W X H) Krone Complete edition Krone Main edition Publication Weekly on Thursdays Closing date for ads 1 week before publication 1/2 page 1/2 page 1/4 page Ad materials deadline 3 business days before publication 1/1 page vertical horizontal vertical 1/8 page 196 x 270 mm 96 x 270 mm 196 x 135 mm 96 x 135 mm 96 x 65 mm Information on ad materials deadline Complete edition Rate per mm: € 30.90 PDF for printing to be delivered to 33,372.00 16,686.00 16,686.00 8,343.00 4,017.00 gerald.fiala@mediaprint.at Main edition Rate per mm: € 20.60 22,248.00 11,124.00 11,124.00 5,562.00 2,678.00 www.kroneanzeigen.at 11
Wohnen & Lifestyle Areas 2020 ADVERTISING RATES / FIXED FORMATS (W X H) Krone Complete edition Publication Once a month on a Friday Special positioning surcharge Outside back cover: + 15% Closing date for ads 1/2 page 1/2 page 1/4 page 2 weeks before publication 1/1 page vertical horizontal vertical 1/8 page 196 x 270 mm 96 x 270 mm 196 x 135 mm 96 x 135 mm 96 x 65 mm Ad materials deadline 1 week before publication Complete edition Rate per mm: € 24.00 25,920.00 12,960.00 12,960.00 6,480.00 3,120.00 Information on ad materials deadline PDF for printing to be delivered to gerald.fiala@mediaprint.at SPECIAL FORMAT ADS Cover picture Footer Cover Corner Mini tip* Maxi tip* on request 196 x 25 mm 96 x 50 mm 96 x 55 mm 96 x 75 mm Complete edition 12,474.60 3,355.80 3,014.10 1,917.60 2,611.20 * The following applies to tips: text & photo layout by editorial team, no logo, no mention of prices, no volume discount. 12 www.kroneanzeigen.at
„Krone“ Gesund Areas 2020 ADVERTISING RATES / FIXED FORMATS (W X H) Krone Complete edition Publication „Krone Gesund“: weekly on Saturdays „Gesund Aktuell“: Tuesday to Friday Special positioning surcharge 1/2 page 1/2 page 1/4 page Outside back cover: + 15% 1/1 page vertical horizontal vertical 1/8 page Closing date for ads 196 x 270 mm 96 x 270 mm 196 x 135 mm 96 x 135 mm 96 x 65 mm „Krone Gesund“: 21 days before publication Complete edition / Saturday Rate per mm: € 24.00 „Gesund Aktuell“: 25,920.00 12,960.00 12,960.00 6,480.00 3,120.00 7 days before publication Ad materials deadline „Krone Gesund“: SPECIAL FORMATS 14 days before publication „Gesund Aktuell“: * The following applies to 3 days before publication tips: Text and photo layout by editorial team, no logo, no mention of prices, Information on ad no volume discount. materials deadline PDF for printing to be delivered to christian.gallei@mediaprint.at Footer Title box Mini tip* Maxi tip* 196 x 25 mm 96 x 45 mm 46 x 120 mm 96 x 75 mm Complete edition / Saturday 3,355.80 3,029.40 2,101.20 2,611.20 „GESUND AKTUELL“ - THE DAILY HEALTHCARE PAGE 1/2 page horizontal 1/4 page 1/8 page Footer Column 196 x 135 mm 96 x 135 mm 96 x 65 mm 196 x 40 mm 46 x 270 mm Complete edition / Tue - Wed Rate per mm: € 23.36 12,614.40 6,307.20 3,036.80 3,737.60 6,307.20 Complete edition / Thu - Fri Rate per mm: € 23.94 12,927.60 6,463.80 3,112.20 3,830.40 6,463.80 www.kroneanzeigen.at 13
Seite 50 MÄRKTE & KAPITAL Samstag, 7. September 2019 „Generation Z“ strebt Top-Jobs an Work-Life-Balance ist weniger wichtig Karriere machen wieder „in“ Märkte & Kapital Für sechs von zehn 23- bis 38-Jährige („Generation Foto: peshkova - stock.adobe.com Y“) ist eine gute Work-Life-Balance wichtig. Bei der nun nachfolgenden „Generation Z“ rückt dieser Aspekt etwas in den Hintergrund. Sie streben vermehrt Füh- rungsjobs und Karrieren an, so eine StepStone-Studie. Die gefragtesten Arbeitgeber bleiben aber dieselben. Vier Generationen wer- andere Ziele. Eine Work-Li- den im Jahr 2025 gleichzei- fe-Balance ist nur mehr für tig am Arbeitsmarkt tätig knapp die Hälfte von Bedeu- sein. Wünsche und Erwar- tung. Den „wilden Jungen“ tungen sind jedoch sehr ist Karriere und Erfolg wie- unterschiedlich. Vor allem der deutlich wichtiger. „Wer die nun am Job-Markt Fuß nach der Jahrtausendwende fassende „Generation Z“ hat geboren ist, ist mit dem Plat- zen wirtschaftlicher Blasen aufgewachsen. Das verstärkt Märkte & in jungen Menschen die Su- che nach Sicherheit“, betont StepStone-Chef Rudi Bauer. Bei den „jungen Wilden“ sind innovative Arbeitgeber gefragt Kapital Auch das Arbeiten mit richtungen. Die gefragtesten am beliebtesten, knapp ge- neuen Technologien spielt Arbeitgeber bleiben laut folgt vom Siemens-Konzern für sie eine immer größere einer aktuellen Umfrage je- und diversen Automobil- Rolle, natürlich besonders doch für alle Generationen Unternehmen wie BMW VON GERALD HOFBAUER bei Studenten und Absol- weiterhin dieselben. oder Audi. Auch noch unter UND ROBERT WIEDERSICH venten technischer Studien- Bei Technikern ist Google den Top-10 ist die Voest. Erste Anzeichen, dass Anleger mehr auf Stabilität setzen FINANZNEWS Was jetzt für Firmen spricht, Immofinanz im STOXX Europe 600 Meilenstein für die heimische die hohe Dividenden zahlen Immofinanz. Der Immobi- lienkonzern wird mit 23. Sep- tember in den STOXX Europe 600 aufgenommen. Dieser ist ein wichtiger europäischer Digit In Zeiten von Hochkonjunktur treiben wachstums- Während der jüngsten Benchmark-Index. Chef Oli- starke Titel, etwa aus dem Technologiesektor, die Bör- sen an. Handelskrieg und Konjunkturabschwächung Schwankungen am Markt gab es erste Anzeichen, dass ver Schumy hofft, die Aktie damit auf den Radarschirm Wir v könnten aber solide Unternehmen mit gutem Dividen- denwachstum wieder interessanter machen. auch wachstumsorientierte Anleger wieder mehr Au- genmerk auf Stabilität legen. neuer internationaler Inves- toren zu bringen. Veran Bei Investoren, die nicht nur Wohnungen erneut Ideen Foto: Björn Wylezich - stock.adobe.com auf schnelle Gewinne aus um 6,8% teuerer sind, rücken Unternehmen Die Preise für Eigentums- in den Fokus, die jedes Jahr wohnungen sind in Öster- Gemeinsam ihre Dividendenzahlungen reich heuer im ersten Halb- daran, mit cl erhöhen. Bei diesen Betrie- jahr erneut im Schnitt um gestalten. W ben würde sich langfristig 6,8% gestiegen. Der Quad- sorgen für ei auch der Aktienkurs besser ratmeterpreis lag österreich- weit bei durchschnittlich So erhalten w entwickeln, so eine Analyse Konkurrenzf 3267 €, so eine Studie von der Franklin Equity Group. Remax. In den letzten fünf Darüber hinaus zählen Jahren bedeutet das eine solche Firmen meist zu den Preiserhöhung von fast 39%. Marktführern. Zu finden Am stärksten zugelegt haben sind diese „Dividenden- heuer die Bundesländer Tirol Überflieger“ in vielen Bran- (+11,6%), Salzburg (+10,5%) chen, zuletzt verstärkt etwa und Vorarlberg (+9,9%). Auf „Bärenmärkten“ (Kurse sinken) gefragt: Dividendentitel im Industriesektor. Areas 2020 ADVERTISING RATES / FIXED FORMATS (W X H) Krone Complete edition Krone Main edition Publication Weekly on Saturdays accompanying the business magazine Closing date for ads 1/2 page 1/2 page 1/4 page 1 week before publication 1/1 page vertical horizontal vertical 1/8 page 196 x 270 mm 96 x 270 mm 196 x 135 mm 96 x 135 mm 96 x 65 mm Ad materials deadline 3 business days before publication Complete edition Rate per mm: € 30.90 33,372.00 16,686.00 16,686.00 8,343.00 4,017.00 Information on ad materials deadline Main edition Rate per mm: € 20.60 PDF for printing to be delivered to gerald.fiala@mediaprint.at 22,248.00 11,124.00 11,124.00 5,562.00 2,678.00 TIPS* Mini tip Maxi tip * The following applies to tips: text & photo layout 96 x 55 mm 96 x 75 mm by editorial team, no logo, no mention of prices, no volume discount. 1,917.60 2,611.20 14 www.kroneanzeigen.at
Reisezeit Areas 2020 ADVERTISING RATES / FIXED FORMATS (W X H) Krone bunt Publication For regional Austrian tourism* für 1 mm Weekly on Sundays Sun 21.53 Closing date for ads 2 weeks before publication For international ads, travel agencies, airlines, etc. ** für 1 mm Sun 30.00 Ad materials deadline Monday before publication, 12:00 noon PDF for printing to be delivered to 2/1 page Bleed size: 440 x 300 mm michael.baek@mediaprint.at Austria* 48,227.20 Advertising office Abroad** 67,200.00 Tel. +43 (0)5 1727 23754 1190 Vienna, Muthgasse 2 michael.baek@mediaprint.at 1/1 page Bleed size: 220 x 300 mm Repro guidelines Austria* 24,113,60 Gravure printing Abroad** 33,600.00 standard for SC paper Bleed 1/2 page vertical 1/2 page horizontal Bleed of 3 mm per margin required Bleed size: 110 x 300 mm Bleed size: 220 x 150 mm for bleed size formats. Austria* 12,056.80 Austria* 12,056.80 Abroad** 16,800.00 Abroad** 16,800.00 Please allow a distance of 6 mm between trim size (advert incl. bleed) and graphic elements to 1/3 page vertical 1/3 page horizontal avoid unintentional trimming of Bleed size: 73 x 300 mm Bleed size: 220 x 100 mm text or pictures during final Austria* 8,078.06 Austria* 7,750.80 trimming of the page. Abroad** 11,256.00 Abroad** 10,800.00 1/4 page vertical 1/4 page Bleed size: 55 x 300 mm Bleed size: 110 x 145 mm Austria* 6,028.40 Austria* 6,028.40 Abroad** 8,400.00 Abroad** 8,400.00 www.kroneanzeigen.at 15
wohnkrone.at Areas 2020 ADVERTISING RATES / FIXED FORMATS (W X H) Krone main edition Property industry rates for block advertisements* Text and ad section Publication Rate per mm: Height / 1 column wide: € 11.48 Weekly on Wednesdays Closing date for ads 1/1 page 1/4 page Text section: 196 x 270 mm Tuesday of previous week, 9.00 a.m. 96 x 135 mm 12,398.40 Ad section: 3,099.60 Tuesday before publication, 9.00 a.m. Ad materials deadline Text section: 1/2 page horizontal 1/4 Page vertical Tuesday before publication, 9.00 a.m. 196 x 135 mm 196 x 65 mm Ad section: 6,199.20 2,984.80 Tuesday before publication, 9.00 a.m. Advertising office Tel. +43 (0)5 1727 23869 1/2 page vertical 1/4 page column 1190 Vienna, Muthgasse 2 96 x 270 mm 46 x 270 mm thomas.kozak@mediaprint.at 6,199.20 3,099.60 *Industry rates apply to developers, estate agents and other commercial advertisers for advertisements relating to the lease or sale of properties, or for the purpose of initiating such transactions. For other advertisements, the price list for the Krone main edition SPECIAL POSITIONING applies. Minimum format for block advertisements in the ads section: 1 column/20 mm Top property Centre page Header of the week advertisement advertisement 196 x 90 mm 30/II column 30/I column 3,034.50 1,009.80 688.50 PROPERTY INDUSTRY RATES FOR TEXT ADS General (per line) Wed 19.90 For the info box, one line will be charged per text ad. 16 www.kroneanzeigen.at
Karrierepool Job ads in the ads section Publication 2020 ADVERTISING RATES / FIXED FORMATS (W X H) Ads section Weekly, Krone main edition on Saturdays, all other Austrian Länder on Sundays Closing date for ads and ad materials deadline Krone complete and main editions: Thursday before publication, 2.00 p.m. 1/2 page 1/2 page 1/4 page 1/1 page vertical horizontal vertical 1/8 page All other Austrian Länder: 196 x 270 mm 96 x 270 mm 196 x 135 mm 96 x 135 mm 96 x 65 mm Friday before publication, 10.00 a.m. Complete edition Rate per mm: € 21.32 PDF for printing to be delivered to thomas.kozak@mediaprint.at or patrick.sperber@mediaprint.at 23,025.60 11,512.80 11,512.80 5,756.40 2,771.60 Main edition Rate per mm: € 11.48 PDF for printing to be delivered to thomas.kozak@mediaprint.at or patrick.sperber@mediaprint.at 12,398.40 6,199.20 6,199.20 3,099.60 1,492.40 Upper Austria Rate per mm: € 7.96 PDF for printing to be delivered towilfried.stoegmueller@mediaprint.at 8,596.80 4,298.40 4,298.40 2,149.20 1,034.80 Salzburg Rate per mm: € 4.64 PDF for printing to be delivered to christian.windhofer@mediaprint.at 5,011.20 2,505.60 2,505.60 1,252.80 603.20 Tyrol Rate per mm: € 3.16 PDF for printing to be delivered to guenter.hoertnagl@mediaprint.at 3,412.80 1,706.40 1,706.40 853.20 410.80 Styria Rate per mm: € 8.37 PDF for printing to be delivered to sonja.gassmann@mediaprint.at 9,039.60 4,519.80 4,519.80 2,259.90 1,088.10 Carinthia Rate per mm: € 4.60 PDF for printing to be delivered to andrea.leskovec@mediaprint.at 4,968.00 2,484.00 2,484.00 1,242.00 598.00 Text section rates: Prices on request. Your job market block advertisement (in the ads section) will be published FREE OF CHARGE on the Internet at www.kronehat.at and www.krone.at/karrierepool for 4 weeks. (Applicable to your first order only.) www.kroneanzeigen.at 17
Kids Krone Area of publication 2020 ADVERTISING RATES / FIXED FORMATS (W X H) Austria Circulation 20,000 2/1 page 1/1 page Bleed size: 417 x 270 mm Bleed size 207 x 270 mm Publication 9,588.00 5,100.00 4 times a year Dates of publication 29 February 2020 01 July 2020 1/2 page vertical 1/2 page horizontal 01 September 2020 103 x 270 mm Bleed size: 207 x 135 mm Bleed size: 01 December 2020 2,550.00 2,550.00 Closing date for ads and ad materials deadline 4 weeks before publication 1/3 page hoch 1/3 page vertical Advertising office Bleed size: 69 x 270 mm Bleed size: 207 x 90 mm Tel. +43 (0)5 1727 23879 1,734.00 1,734.00 1190 Vienna, Muthgasse 2 melanie.baumgartner@mediaprint.at 1/4 page Back cover Bleed size: 103 x 135 mm Bleed size: 207 x 270 mm 1,275.00 5,610.00 Kids-Krone bunt-Combo Book the format of your choice in „Krone bunt“ right next to the KINDERKRONE page spread, together with 1/1 page in KIDS KRONE and you will get a 10% discount for both combined. KRONE BUNT* KIDS KRONE -10 % DISCOUNT 1/2 page horizontal RIGHT NEXT TO THE 1/1 page 23,058.12 210 x 135 mm KINDERKRONE Type area: Bleed size: 207 x 270 mm 20,752.31 17,958.12 PAGE SPREAD 5,100.00 60 mm banner RIGHT NEXT TO THE 1/1 page 13,877.10 Type area: 210 x 60 mm KINDERKRONE Bleed size: 207 x 270 mm 8,777.10 PAGE SPREAD 12,489.39 5,100.00 40 mm banner RIGHT NEXT TO THE 1/1 page 10,953.78 Type area: 210 x 40 mm KINDERKRONE Bleed size: 207 x 270 mm 5,853.78 PAGE SPREAD 9,858.40 5,100.00 *Only valid for special positioning ½ horizontal right next to the KINDERKRONE double page spread, 60 mm and 40 mm banners on the KINDERKRONE double page spread itself; only valid in combination with the booking of a 1/1 page advertisement in KIDS KRONE; not valid/applicable to bookings and reservations already made, or to annual agreements. Additional formats available on request. 18 www.kroneanzeigen.at
Inserts Geographical restrictions 2020 ADVERTISING RATES / INSERTS By agreement with your media consultant: MediaPrint guidance on Can be booked in the Kronen Zeitung, Krone bunt and magazines* individual regions that can be selected in many different up to 20 g up to 40 g up to 60 g combinations per 1,000 copies 100.00 104.00 107.00 Minimum printrun 5,000 copies up to 80 g up to 100 g up to 120 g up to 140 g per 1,000 copies 111.00 115.00 120.00 124.00 Maximum printrun Complete edition in each case Maximum weight: 140 g Formats Leaflets beyond that weight, special formats and Ideal format A4 inserts in postal subscriptions upon request. CAN BE (fold on longer side), Prices excl. production costs + postage for BOOKEDEIIN TUNG, EN Z smaller and larger formats postal subscriptions THE KRON available on request. K RO N E B UNT AND ES* MA ZIN G A Publication date on Monday and Minimum dimensions: after public holidays on request. 105 x 148 mm Maximum dimensions: Detailed specifications, circulation areas as well as more 220 x 300 mm detailed information and technical details are available at www.kroneanzeigen.at. Closing date for ads 14 days before publication * only available for magazines of Niederösterreichisches Pressehaus DELIVERY For Monday / Tuesday Friday of the previous week, 12:00 p.m. For Wednesday / Thursday Two business days before publication, 2:00 p.m. For Friday Monday of the same week, 2:00 p.m. For Saturday Tuesday of the same week, 2.00 p.m. For Sunday Wednesday of same week, 2.00 p.m. www.kroneanzeigen.at 19
Special forms of advertising TITLE PAGE* HIGH-GLOSS WRAPPING* NEWSPAPER WRAPPING* Can be ordered for: Can be ordered for: Can be ordered for: Krone.TV Kronen Zeitung Kronen Zeitung Format: Format: Format: 207 x 270 mm + 5 mm overhang 232 front/220 x 300 mm (w x h) – 196 x 270 mm (w x h) (descending), w x h with pre-fold! Day of publication: Days of publication: Erscheindaye: Friday Tuesday to Saturday Monday to Sunday Versions: Positioning: Scope / positioning: Half wrapping Front cover (cover page) 4 pages / wrapped around the newspaper (front cover, inside and out), Full wrapping Circulation: Circulation: (front and back cover, inside and out) Total circulation on request Minimum circulation of the state Circulation: Minimum printrun: Closing date for ads: Paper quality: Circulation of the state at least 4 weeks before publication 200 g/m2 image print, glossy Maximum printrun: Total circulation Rate: Closing date for ads: 30,447.00 Paper quality: at least 4 weeks before publication Newspaper Rate: Rate: 208.00 / 1,000 copies excl. production costs on request * Offer valid subject to approval by the publisher. 20 www.kroneanzeigen.at
Special forms of advertising TIP-ON CARDS TIP-ON CARDS U4 STICKERS Can be ordered for: Can be ordered for: Can be ordered for: Krone bunt Kronen Zeitung Kronen Zeitung, Krone bunt Format: Format: Formats: A6 (105 x 148 mm, w x h) A6 (105 x 148 mm, w x h) 76 x 76 mm (w x h), 102 x 76 mm (w x h) Days of publication: Days of publication: Additional formats available on request. Sunday Tuesday to Saturday Days of publication: Circulation: Positioning: Tuesday to Sunday Total circulation Kronen Zeitung back page, U4 Positioning: Front page* or U4 Closing date for ads: Circulation: at least 4 weeks before publication Minimum printrun: 5,000 copies Circulation: Minimum printrun: 10,000 copies; Rate: Closing date for ads: for booklets or membership cards: combined with 1/1 page: at least 2 weeks before publication 25,000 copies 69.40 per 1,000 copies Rate: combined with 2/1 pages: Rate: 103.00 per 1,000 copies 62.20 per 1,000 copies 103.00 per 1,000 copies front page + 25 % positioning surcharge excl. production costs excl. production costs excl. production costs * Offer valid subject to approval by the publisher. www.kroneanzeigen.at 21
Special forms of advertising EXTRA-LARGE INSERT DISPENSER POSTER SACHET Can be ordered for: Can be ordered for: Kronen Zeitung Krone bunt Format: Format: Format: 220 x 315 mm 400 x 185 mm (w x h) at least 60 x 80 mm (portrait format) (= 300 mm plus 15 mm overhang) Days of publication: Days of publication: Days of publication: Tuesday to Saturday Sundays and public holidays Sunday Minimum paper weight: Positioning: Circulation: 150 g/m2 for one sheet, Fastening under the cash box Total circulation several pages on request of the dispensers in the self-service pocket flap Closing date for ads: Quantity: at least 14 days before publication max. 1.5 ml Circulation: Circulation: Rate: Minimum printrun: 5,000 copies Minimum printrun: on request, combined with 1/1 page: Maximum printrun: Total circulation Maximum printrun: 77,900 copies 70.50 per 1,000 copies Rate: Rate: combined with 2/1 pages: Insert rates according to weight 495.00 per 1,000 copies 63.30 per 1,000 copies + 15 % surcharge excl. production costs excl. production costs 22 www.kroneanzeigen.at
Special forms of advertising GATE COVER* MULTI-PAGE ADVERTISEMENT FOLD-IN ADVERTISEMENT Can be ordered for: Can be ordered for: Can be ordered for: Kronen Zeitung Kronen Zeitung, Krone bunt, Krone.TV Krone bunt Format:s Paper: Scope: 4 x 102 x 280 mm, w x h or 200g/m² glossy print 4 to 8 pages 2 x 95 x 130 mm, w x h Days of publication: Days of publication: Days of publication: Tuesday to Saturday Monday to Sunday Sunday Positioning: Closing date for ads: Closing date for ads: wrapped around the newspaper at least 4 weeks before publication at least 4 weeks before publication Circulation: Circulation: Circulation: on request on request Total circulation Rate: Rate: Rate: 214.00 per 1,000 copies on request 103,259.20 excl. production costs Our portfolio includes a large number of special forms of advertising. We will be happy to give you personalised advice to make sure your idea achieves maximum impact: Media Solutions: Mag. Thomas Kreuzer, tel. 05 1727 23878, e-mail: thomas.kreuzer@mediaprint.at * Offer valid subject to approval by the publisher. www.kroneanzeigen.at 23
Krone main edition Closing date for ads Text section Basic = no position specified Text section Top = predefined position For Tuesday – Friday: 1 business day before publication, 2020 ADVERTISING RATES / FORMATS (W X H) 10.00 a.m. (for 1/1 page and text section ads 2 business days before publication, 12.00 noon) Rate per mm Ads section Text section Basic Text section Top For Saturday: Mon-Sat 20.40 38.35 44.10 Friday, 9.00 a.m. (for 1/1 pages and Sun, PH 21.12 39.92 45.90 text section ads Wed, 12.00 noon) For Sunday and Monday: Friday, 10.00 a.m. * incl. full-page discount (for 1/1 pages and text section ads Wed, 12.00 noon) Ad materials deadline 1 business day before publication, 10.00 a.m. 1/2 page 1/4 page 1/1 page horizontal vertical 1/8 page Advertising office 196 x 270 mm 196 x 135 mm 96 x 135 mm 96 x 65 mm 1190 Wien, Muthgasse 2 Ads section Tel. +43 (0)5 1727 23829 or 23817 Mon-Sat 22,032.00 11,016.00 5,508.00 2,652.00 Fax +43 (0)5 1727 9323829 regionalleitung@mediaprint.at Sun, PH ** 22,809.60 11,404.80 5,702.40 2,745.60 Text section Basic Mon-Sat 22,029,84 * 20,709.00 10,354.50 4,985.50 Sun, PH ** 22,811.90* 21,556.80 10,778.40 5,189.60 Text section Top Mon-Sat 25,334.32 * 23,814.00 11,907.00 5,733.00 Sun, PH ** 26,233.68 * 24,786.00 12,393.00 5,967.00 SPECIAL POSITIONING FRONT Fixed formats Front page 46 x 45 mm 96 x 45 mm Mon-Sat 3,452.70 6,905.40 Sun, PH ** 3,593.05 7,185.90 ** PH = public holiday 24 www.kroneanzeigen.at
Wien Krone Text section Basic = no position specified Text section Top = predefined position Closing date for ads and ad materials deadline For Tuesday to Friday: 2020 ADVERTISING RATES / FORMATS (W X H) Two business days before publication, 12.00 noon Rate per mm Text section Basic Text section Top For Saturday: Mon-Sat 20.36 23.41 Wednesday, 12.00 noon Sun, PH ** 21.11 24.28 For Sunday and Monday: Thursday, 12.00 noon Advertising office ** PH = public holiday 1190 Wien, Muthgasse 2 Tel. +43 (0)5 1727 23829 or 23817 Fax +43 (0)5 1727 9323829 regionalleitung@mediaprint.at 1/2 page 1/4 page 1/1 page horizontal vertical 1/8 page 196 x 270 mm 196 x 135 mm 96 x 135 mm 96 x 65 mm Text section Basic Mon-Sat 21,988.80 10,994.40 5,497.20 2,646.80 Sun, PH ** 22,798.80 11,399.40 5,699.70 2,744.30 Text section Top Mon-Sat 25,282.80 12,641.40 6,320.70 3,043.30 Sun, PH ** 26,222.40 13,111.20 6,555.60 3,156.40 SPECIAL POSITIONING FRONT Fixed formats Front page 46 x 45 mm 96 x 45 mm Mon-Sat 2,152.71 4,305.42 Sun, PH ** 2,203.97 4,407.93 COMBINED WITH OTHER AUSTRIAN PROVINCES - 10 % Discount combined with another Austrian province* - 15 % Discount combined with 2 or more Austrian provinces* * On the total daily rate for the text section on the same day of publication. www.kroneanzeigen.at 25
Niederösterreich Krone Text section Basic = Platzierung ohne Vorgabe Text section Top = definierte Platzierung Closing date for ads and Text section Basic = no position specified Text section Top = predefined position ad materials deadline For Tuesday to Friday: 2020 ADVERTISING RATES / FORMATS (W X H) 2 business days before publication, 12.00 noon Rate per mm Text section Basic Text section Top For Saturday: Wednesday, 12.00 noon Mon-Sat 14.33 16.47 Sun, PH ** 14.84 17.03 For Sunday and Monday: Thursday, 12.00 noon Advertising office ** PH = public holiday 1190 Wien, Muthgasse 2 Tel. +43 (0)5 1727 23829 or 23817 Fax +43 (0)5 1727 9323829 regionalleitung@mediaprint.at 1/2 page 1/4 page 1/1 page horizontal vertical 1/8 page 196 x 270 mm 196 x 135 mm 96 x 135 mm 96 x 65 mm Text section Basic Mon-Sat 15,476.40 7,738.20 3,869.10 1,862.90 Sun, PH ** 16,027.20 8,013.60 4,006.80 1,929.20 Text section Top Mon-Sat 17,787.60 8,893.80 4,446.90 2,141.10 Sun, PH ** 18,392.40 9,196.20 4,598.10 2,213.90 SPECIAL POSITIONING FRONT Fixed formats Front page 46 x 45 mm 96 x 45 mm Mon-Sat 1,581.00 3,162.00 Sun, PH ** 1,632.00 3,264.00 COMBINED WITH OTHER AUSTRIAN PROVINCES - 10 % Discount combined with another Austrian province* - 15 % Discount combined with 2 or more Austrian provinces* * On the total daily rate for the text section on the same day of publication. 26 www.kroneanzeigen.at
Burgenland Krone Text section Basic = no position specified Text section Top = predefined position Closing date for ads and ad materials deadline For Tuesday to Friday: 2020 ADVERTISING RATES / FORMATS (W X H) Two business days before publication, 12.00 noon Rate per mm Text section Basic Text section Top For Saturday: Mon-Sat 6.63 7.65 Wednesday, 12.00 noon Sun, PH ** 6.89 7.91 For Sunday and Monday: Thursday, 12.00 noon Advertising office ** PH = public holiday 1190 Wien, Muthgasse 2 Tel. +43 (0)5 1727 23829 or 23817 Fax +43 (0)5 1727 9323829 regionalleitung@mediaprint.at 1/2 page 1/4 page 1/1 page horizontal vertical 1/8 page 196 x 270 mm 196 x 135 mm 96 x 135 mm 96 x 65 mm Text section Basic Mon-Sat 7,160.40 3,580.20 1,790.10 861.90 Sun, PH ** 7,441.20 3,720.60 1,860.30 895.70 Text section Top Mon-Sat 8,262.00 4,131.00 2,065.50 994.50 Sun, PH ** 8,542.80 4,271.40 2,135.70 1,028.30 SPECIAL POSITIONING FRONT Fixed formats Front page 46 x 45 mm 96 x 45 mm Mon-Sat 765.00 1,530.00 Sun, PH ** 816.00 1,632.00 COMBINED WITH OTHER AUSTRIAN PROVINCES - 10 % Discount combined with another Austrian province* - 15 % Discount combined with 2 or more Austrian provinces* * On the total daily rate for the text section on the same day of publication. www.kroneanzeigen.at 27
Oberösterreich Krone Closing date for ads and Text section Basic = no position specified Text section Top = predefined position ad materials deadline For Monday to Friday, Sunday: 2020 ADVERTISING RATES / FORMATS (W X H) 2 business days (except Sat) before publication Rate per mm Ads section Text section Basic Text section Top For Saturday: Mon-Sat 9.18 22.85 26.27 Wednesday Sun, PH ** 9.89 23.56 27.08 Advertising office 4020 Linz, ** PH = public holiday Khevenhüllerstraße 31 for block advertisements Tel. +43 (0)5 1727 54103 or 54105 Fax +43 (0)5 1727 54130 ooeanzeigen@mediaprint.at 1/2 page 1/4 page 1/1 page horizontal vertical 1/8 page 196 x 270 mm 196 x 135 mm 96 x 135 mm 96 x 65 mm Ads section Mon-Sat 9,914.40 4,957.20 2,478.60 1,193.40 Sun, PH ** 10,681.20 5,340.60 2,670.30 1,285.70 Text section Basic Mon-Sat on request 12,339.00 6,169.50 2,970.50 Sun, PH ** on request 12,722.40 6,361.20 3,062.80 Text section Top Mon-Sat on request 14,185.80 7,092.90 3,415.10 Sun, PH ** on request 14,623.20 7,311.60 3,520.40 SPECIAL POSITIONING FRONT Fixed formats Front page 46 x 45 mm 96 x 45 mm Mon-Sat 2,060.40 4,120.80 Sun, PH ** 2,131.80 4,263.60 COMBINED WITH OTHER AUSTRIAN PROVINCES - 10 % Discount combined with another Austrian province* - 15 % Discount combined with 2 or more Austrian provinces* * On the total of the daily rates for the pads and text section or the Karrierepool on the same day of publication. 28 www.kroneanzeigen.at
Salzburg Krone Text section Basic = no position specified Text section Top = predefined position Closing date for ads and ad materials deadline 2020 ADVERTISING RATES / FORMATS (W X H) For Monday to Friday, Sunday: 2 business days (except Sat) Rate per mm Ads section Text section Basic Text section Top before publication Mon-Sat 5.66 6.50 7.60 For Saturday: Sun, PH ** 5.98 6.85 8.02 Wednesday Advertising office 5020 Salzburg, ** PH = public holiday Karolingerstrasse 36 for block advertisements Tel. +43 (0)5 1727 55775 Fax +43 (0)5 1727 55777 krone.salzburg_anzeigen@mediaprint.at 1/2 page 1/4 page 1/1 page horizontal vertical 1/8 page 196 x 270 mm 196 x 135 mm 96 x 135 mm 96 x 65 mm Ads section Mon-Sat 6,112.80 3,056.40 1,528.20 735.80 Sun, PH ** 6,458.40 3,229.20 1,614.60 777.40 Text section Basic Mon-Sat on request 3,510.00 1,755.00 845.00 Sun, PH ** on request 3,699.00 1,849.50 890.50 Text section Top Mon-Sat on request 4,104.00 2,052.00 988.00 Sun, PH ** on request 4,330.80 2,165.40 1,042.60 SPECIAL POSITIONING FRONT Fixed formats Front page 46 x 45 mm 96 x 45 mm Mon-Sat 588.00 1,176.00 Sun, PH ** 619.00 1,238.00 COMBINED WITH OTHER AUSTRIAN PROVINCES - 10 % Discount combined with another Austrian province* - 15 % Discount combined with 2 or more Austrian provinces* * On the total of the daily rates for the pads and text section or the Karrierepool on the same day of publication. www.kroneanzeigen.at 29
Tiroler Krone Closing date for ads and Text section Basic = no position specified Text section Top = predefined position ad materials deadline For Monday to Friday, Sunday: 2020 ADVERTISING RATES / FORMATS (W X H) 2 business days (except Sat) before publication Rate per mm Ads section Text section Basic Text section Top For Saturday: Mon-Sat 3.77 7.55 8.72 Wednesday Sun, PH ** 4.28 8.36 9.64 Advertising office 6020 Innsbruck, ** PH = public holiday Schusterbergweg 86 for block advertisements Tel. +43 (0)5 1727 57201 or 57207 Fax +43 (0)5 1727 57210 tirolanzeigen@mediaprint.at 1/2 page 1/4 page 1/1 page horizontal vertical 1/8 page 196 x 270 mm 196 x 135 mm 96 x 135 mm 96 x 65 mm Ads section Mon-Sat 4,071.60 2,035.80 1,017.90 490.10 Sun, PH ** 4,622.40 2,311.20 1,155.60 556.40 Text section Basic Mon-Sat on request 4,077.00 2,038.50 981.50 Sun, PH ** on request 4,514.40 2,257.20 1,086.80 Text section Top Mon-Sat on request 4,708.80 2,354.40 1,133.60 Sun, PH ** on request 5,205.60 2,602.80 1,253.20 SPECIAL POSITIONING FRONT Fixed formats Front page 46 x 45 mm 96 x 45 mm Mon-Sat 683.40 1,356.60 Sun, PH ** 754.80 1,509.60 COMBINED WITH OTHER AUSTRIAN PROVINCES - 10 % Discount combined with another Austrian province* - 15 % Discount combined with 2 or more Austrian provinces* * On the total of the daily rates for the pads and text section or the Karrierepool on the same day of publication. 30 www.kroneanzeigen.at
Steirerkrone Text section Basic = no position specified Text section Top = predefined position Closing date for ads and ad materials deadline 2020 ADVERTISING RATES / FORMATS (W X H) For Monday to Friday, Sunday: 2 business days (except Sat) Rate per mm Ads section Text section Basic Text section Top before publication Mon-Sat 9.33 12.95 14.89 For Saturday: Sun, PH ** 10.15 15.45 17.75 Wednesday Advertising office 8010 Graz, * incl. full-page discount Münzgrabenstrasse 36 for block advertisements Tel. +43 (0)5 1727 56720 Fax +43 (0)5 1727 56755 krone.steiermark_anzeigen@mediaprint.at 1/2 page 1/4 page 1/1 page horizontal vertical 1/8 page 196 x 270 mm 196 x 135 mm 96 x 135 mm 96 x 65 mm Ads section Mon-Sat 10,076.40 5,038.20 2,519.10 1,212.90 Sun, PH ** 10,962.00 5,481.00 2,740.50 1,319.50 Text section Basic Mon-Sat 10,076.58 * 6,993.00 3,496.50 1,683.50 Sun, PH ** 10,958.77 * 8,343.00 4,171.50 2,008.50 Text section Top Mon-Sat 11,587.86 * 8,040.60 4,020.30 1,935.70 Sun, PH ** 12,606.30 * 9,585.00 4,792.50 2,307.50 SPECIAL POSITIONING FRONT Fixed formats Front page 46 x 45 mm 96 x 45 mm Mon-Sat 1,162.80 2,315.40 Sun, PH 1,387.20 2,764.20 COMBINED WITH OTHER AUSTRIAN PROVINCES - 10 % Discount combined with another Austrian province* - 15 % Discount combined with 2 or more Austrian provinces* * On the total of the daily rates for the pads and text section or the Karrierepool on the same day of publication. ** PH = public holiday www.kroneanzeigen.at 31
Kärntner Krone Closing date for ads and Text section Basic = no position specified Text section Top = predefined position ad materials deadline For Monday to Friday, Sunday: 2020 ADVERTISING RATES / FORMATS (W X H) 2 business days (except Sat) before publication Rate per mm Ads section Text section Basic Text section Top For Saturday: Mon-Sat 5.30 9.20 10.60 Wednesday Sun, PH ** 5.70 10.00 11.50 Ad material to be delivered to: krone.kaernten_anzeigen@mediaprint.at * incl. full-page discount Advertising office 9020 Klagenfurt, Krone Platz 1 Tel. +43 (0)5 1727 52202 or 52212 Fax +43 (0)5 1727 52221 1/2 page 1/4 page krone.kaernten_anzeigen@mediaprint.at 1/1 page horizontal vertical 1/8 page 196 x 270 mm 196 x 135 mm 96 x 135 mm 96 x 65 mm Ads section Mon-Sat 5,724.00 2,862.00 1,431.00 689.00 Sun, PH ** 6,156.00 3,078.00 1,539.00 741.00 Text section Basic Mon-Sat 5,724.00 * 4,968.00 2,484.00 1,196.00 Sun, PH ** 6,156.00 * 5,400.00 2,700.00 1,300.00 Text section Top Mon-Sat 6,580.00 * 5,724.00 2,862.00 1,378.00 Sun, PH ** 7,100.00 * 6,210.00 3,105.00 1,495.00 SPECIAL POSITIONING FRONT Fixed formats Front page 46 x 45 mm 96 x 45 mm Mon-Sat 840.00 1,680.00 Sun, PH ** 900.00 1,800.00 COMBINED WITH OTHER AUSTRIAN PROVINCES - 10 % Discount combined with another Austrian province* - 15 % Discount combined with 2 or more Austrian provinces* * On the total of the daily rates for the pads and text section or the Karrierepool on the same day of publication. ** PH = public holiday 32 www.kroneanzeigen.at
Vorarlberg Krone Text section Basic = no position specified Text section Top = predefined position Closing date for ads and ad materials deadline 2020 ADVERTISING RATES / FORMATS (W X H) For Monday to Friday, Sunday: 2 business days (except Sat) Rate per mm Text section Basic Text section Top before publication Mon-Sat 1.19 1.37 For Saturday: Sun, PH ** 1.88 2.15 Wednesday Advertising office 6900 Bregenz, ** PH = public holiday Quellenstraße 16 Tel. +43(0) 664 60 700 59405 elke.fink@mediaprint.at 1/2 page 1/4 page 1/1 page horizontal vertical 1/8 page 196 x 270 mm 196 x 135 mm 96 x 135 mm 96 x 65 mm Text section Basic Mon-Sat 1,285.20 642.60 321.30 154.70 Sun, PH ** 2,030.40 1,015.20 507.60 244.40 Text section Top Mon-Sat 1,479.60 739.80 369.90 178.10 Sun, PH ** 2,322.00 1,161.00 580.50 279.50 SPECIAL POSITIONING FRONT Fixed formats Front page 46 x 45 mm 96 x 45 mm Mon-Sat 127.50 255.00 Sun, PH ** 193.80 387.60 COMBINED WITH OTHER AUSTRIAN PROVINCES - 10 % Discount combined with another Austrian province* - 15 % Discount combined with 2 or more Austrian provinces* * On the total daily rate for the text section on the same day of publication. www.kroneanzeigen.at 33
General information Paper format DESIGN COSTS Width 230/ 220 mm When placing ads in Krone Gesamt, Krone bunt and KRONE.TV (pre-fold of at least 10 mm), as well as in Länder and regional editions of the Kronen Zeitung: Height 300 mm Design costs Type area 1/1 page 312.00 196 mm wide x 270 mm high 4 columns, each 46 mm wide For all other formats, the production costs will vary pro rata depending on the format. (46 / 96 / 146 / 196 mm) Block advertisements PROMOTIONAL CAMPAIGNS Unless any fixed rates are indicated, the prices for Editorially designed ads in compliance with the “Krone” layout advertisements are calculated – (no mention of prices) produced by our PR editorial team. acc. to the applicable ad rate – Promotional discount from the respective prices per mm. Krone complete edition, Krone main edition, 25% Calculated in 5 mm steps and Wien Krone, Krone bunt, KRONE.TV At least 20/1-column all other Austrian Länder and regional editions 35% of the Kronen Zeitung Public holidays On public holidays, different deadlines apply VOLUME DISCOUNTS Company head office The basis for calculating volume discounts is – once the final transaction has been 1190 Wien, Muthgasse 2 confirmed in writing in advance – the total value of all advertisements placed in MediaPrint print products within one calendar year (gross rate acc. to applicable price Internet list minus specific special discounts and similar), unless their eligibility for discounts www.kroneanzeigen.at, was explicitly excluded in individual agreements. In general, text ads placed in the www.mediaprint.at „Kronen Zeitung“, job ads placed in the „KURIER“ and promotional campaigns and any form of online or („Krone“) dispenser advertising are excluded from consideration for discounts. Prices subject to change; no liability Ad volume Discount accepted for printing errors. from 10,000.– 3% from 100,000.– 6% All rates applicable for b/w, 2c, 3c and from 200,000.– 9% 4c. Rates in euros plus advertising tax from 300,000.– 12 % and VAT. from 400,000.– 15 % All fixed formats indicated may only be booked as such. BOX NUMBER FEE Fee Dispatch € 8.30 REPRO GUIDELINES FOR NEWSPAPER PRINT Repro guidelines according to ÖNORM A 1503 and/or Allgemeine Richtlinien für den Zeitungsdruck der Interessensgemeinschaft Austria Druckstandard Zeitungen (newspaper printing standard). For detailed information, please refer to www.kroneanzeigen.at. 34 www.kroneanzeigen.at
Electronic data transfer Kronen Zeitung / 4C-Journale / Krone bunt / Krone.TV PROCESSABLE FILE FORMATS Please prepare your printing data as specified below. For files not prepa- We need your printing data in PDF, TIF or JPG format. red according to the specifications PDF data must meet the PDF/X-1a:2001 standard. indicated below, we are unable to as- Please comply with the following specifications: sume any liability for printing results. • PDF-Version 1.3 Please note section “Processable File • Full-page (one file per advertisement), without colour separation Formats“ (see left side). • No transparencies (transparency has to be flattened so as to ensure that texts and vectors are not converted into image data. Required: high quality/resoluti- E-Mail on; nomenclature may vary depending on the specific software used). dispo@mediaprint.at • All fonts must be embedded or converted into paths. Your e-mail message should not be • Reversed type: not smaller than 6 pt, no „light“ or serif typefaces larger than 20 MB. Please add the • No levels or comments usual two- or three-letter extension • Trapping (trim) and bleeding marks (outside bleed!) only for bleeding ads to your files (.pdf, .tif, .jpg) in order TIF, JPG: to avoid any misinterpretation • Maximum quality with 300 ppi at print size (= effective resolution) or data corruption by diverging • Not recommended for ads with copy text in small font sizes mail systems. FTP-Server PICTURE EDITING – COLOUR MANAGEMENT – PRINTING SPECIFICATIONS Upon request, we will be pleased to send you the required access Image data in colour in CMYK mode only information. Additional colours (Pantone, HKS, RAL etc.) or RGB data are automatically converted into the CMYK colour space required in each case. This may lead to deviations in Job title reproduction, which is why we cannot provide any printing guarantee for this. For easy allocation, please indicate 300 ppi at print size (= effective resolution) also a meaningful job name/subject Image resolution: for transparency flattening together with your transferred data: 1200 ppi for line-art (bitmap) images “Customer_publication date_medium” (e.g.: Smith_2411_Krone) Recommended ICC profiles: Daily newspaper* and Krone.TV* ISOnewspaper26v4.icc (www.ifra.com) Contact Journals** ISOcoated_v2,300.icc (www.eci.org) Technical information: Krone Bunt*** SC paper (ECI).icc (www.eci.org) Daniel Malis booklet: PSO LWC Improved.icc (www.eci.org) Tel.: +43 (0)5 1727 23084 Magazine** cover (OFC, IFC, IBC, OBC): Ronald Rappel ISOcoated_v2_300.icc (www.eci.org) Tel.: +43 (0)5 1727 23892 For proper colour reproduction the profiles have to be applied to the Quality assurance: PDF and embedded as Output Intent. Ing. Matthias Netopilek Tel.: +43 (0)5 1727 23074 Screen definition:: 60 lpcm/150 lpi (*Sublima screen) Total ink limit: * 240 %. **300 % and ***270% More information *The General Guidelines for Newspaper Printing of IG Austria Druckstandard shall apply. For more detailed information on how to prepare your printing data, “OPEN” DATA please refer to www.ifra.com and www.eci.org on the Internet. For “open” layout files, we will not assume any liability in case of deviating printing results. Please refer to item “Processable file formats” (see above). OVERPRINTING / KNOCK OUT The proper settings for overprinting/knock out must have been selected. Coloured or white text as well as diagrams/artwork against a coloured background must not be set to “overprint”. Please note that user programmes have different basic settings and automatic functions and are sometimes corrupt. It is not possible to check results on the screen or by means of a conventional colour printout, but only on printouts with colour separation (and/or proofs simulating separation). www.kroneanzeigen.at 35
Sie können auch lesen