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REEPER 1. Ka pi tel S.1 HEADLINE BAHNZEILIG ZWEI FESTIVAL Vom 18.-21. September 2019 zeigt das Reeperbahn Festival über 900 Programmpunkte unterschiedlicher Genres rund um die Hamburger Reeperbahn. Seit seinem Debüt im Jahr 2006 hat sich das Reeperbahn Festival zu einem der wichtigsten Treffpunkte für die Musikwirtschaft weltweit entwickelt und zeigt als Europas größtes Clubfestival eine breite Palette an aufstrebenden und bereits etablierten Künstlern. Neben rund 600 Konzerten internationaler Künstler in unterschiedlichsten Spielstätten, umfasst das Festivalprogramm Formate aus der Bildenden Kunst sowie ein Film- und Literaturprogramm. Die Rubrik Education ermöglicht Festivalgästen an Programmen rund um den Einstieg in die Musikwirtschaft teilzunehmen. Das BRANDS & COOPERATIONS Konferenzprogramm des Reeperbahn Festivals richtet sich an Fachbesucher … 21. – 24. SEPTEMBER 2022
CONTENT Corona Update 3
Aftermovie 2021 4
History 6
Programme 7
Sponsoring Opportunities 12
Spielbudenplatz 18
© Nina Ivanov
Festival Village 20
1. Ka pi tel S.3
Corona Update
HEADLINE In 2022
ZWEI ZEILIG Reeperbahn Festival will hopefully take place as you know it.
Due to the increasing vaccination rate, we expect this year’s festival to be
without or at least only a minimum of restrictions due to COVID-19. We are happy to welcome International
Vom 18.-21. September 2019 zeigt das Reeperbahn Festival über 900 Programmpunkte
unterschiedlicher Genres rund umVisitors, Artists
die Hamburger and Delegates
Reeperbahn. back
Seit seinem in Hamburg
Debüt im again.
Jahr 2006 hat sich das Reeperbahn Festival zu einem der wichtigsten Treffpunkte für
With the constantweltweit
die Musikwirtschaft changeentwickelt
of the situation,
und zeigt alsplease
Europasbe sure Clubfestival
größtes that we are einewatching every development closely and
we willPalette
breite adaptanour plans as the
aufstrebenden und situation keeps Künstlern.
bereits etablierten on changing. In terms of that, we’d like to inform you that all the
following estimated numbers, options, and offers are subjects to change. The safety of all visitors, partners,
Neben rund 600 Konzerten internationaler Künstler in unterschiedlichsten
and the team is always our highest priority.
Spielstätten, umfasst das Festivalprogramm Formate aus der Bildenden Kunst sowie
We’ll keep you updated in regard to changes affecting the cooperation in any way.
ein Film- und Literaturprogramm. Die Rubrik Education ermöglicht Festivalgästen an
Programmen rund um den Einstieg in die Musikwirtschaft teilzunehmen. Das
Your
Konferenzprogramm des Reeperbahn Festivals richtet sich an Fachbesucher …
Reeperbahn Festival Brands & Cooperation Team
Af termovie 2021
REEPERBAHN FESTIVAL – PLATFORMFOR POP CULTURE
The Reeperbahn Festival
is Europe’s biggest club
festival and the
international platform for
pop culture & the music
©Marvin Contessi
business.
Since 2006,
Hamburg‘s Reeperbahn
History
has become the centre of the
international music world once
a year. Audiences, artists and
the music industry experience and
discover new music and talents live
together and make important contacts.
The diverse programme also offers film, literary and
discursive content.
During the September event, clubs, concert halls, cinemas,
galleries and off-spaces become venues for concerts,
readings, film screenings and exhibitions. Panels, lectures,
networking events, galas and award ceremonies offer an
additional, broad range of events for the professional
audience only.
© lLavente Pavelka
© Mimi Mohr
CONCERTS
4 days
40.000 on site visitors
400 concerts and showcases at about 50 venues
Find out more…
CONFERENCE
© Robin Schmiedebach
4 days
2.000 on site
industry professionals
from central Europe
approx. 1.500
worldwide international
digital delegates
200 conference sessions
and networking activities
Discourse with the younger generation
guiding them a way to enter
the music industry
Find out more…
ARTS
20 visual & performing arts performances
A diverse range of 15 film screenings
15 word performances including readings & podcasts
and several cultural & social debates
© Christian Hedel
RED CARPETEVENTS - DOORS OPEN & ANCHOR AWARD
Reeperbahn Festival will kick off on Wednesday with the grand DOORS OPEN show and will end with the glamorous ANCHOR -
THE AWARD Show on Saturday evening, both offering a variety of sponsoring opportunities. Two entertaining evenings filled with
exciting talk guests and stunning live acts . Attended by more than 750 prominent guests including celebrities
© Christian Hedel
of (pop-)culture, the ANCHOR Jury, politicians, influencers and media representatives as well as an increased radiance in the di gital space.DIGITAL STREAMING PLATFORMS B2B & B2C
© Robin Schmiedebach
In 2020 & 21, Reeperbahn Festival offered an extensive and free live streaming programme.
Offering selected highlights of the festival live & on demand. Additionally, registered delegates
could visit the international conference programme and digital networking areas.The SPONSORING OPPORTUNITIES
1. Ka pi tel S.14
HEADLINE Purpose, Mission, Vision
ZWEI ZEILIG
Purpose: WE EXPAND THE MUSICAL HORIZON.
The Reeperbahn Festival is the European platform for pop culture and its international talents. Our cross-
sector
Vom 18.-21. network
September 2019 maps the
zeigt das spirit of Festival
Reeperbahn the time überand
900 sets impulses for music, business and society.
Programmpunkte
unterschiedlicher Genres rund um die Hamburger Reeperbahn. Seit seinem Debüt im
Mission: WE CREATE SPECIAL MOMENTS.
Jahr 2006 hat sich das Reeperbahn Festival zu einem der wichtigsten Treffpunkte für
die Musikwirtschaft weltweit entwickelt und zeigt als Europas größtes Clubfestival eine
breite Palette an aufstrebenden
Weund bereitsa etablierten
create Künstlern. of people, music
unique interplay and ambience.
This is how we create shared experiences that will be remembered.
Neben rund 600 Konzerten internationaler Künstler in unterschiedlichsten
Spielstätten, umfasst das Festivalprogramm Formate aus der Bildenden Kunst sowie
Vision: WE DESIGN SPACES FOR THE FUTURE.
ein Film- und Literaturprogramm. Die Rubrik Education ermöglicht Festivalgästen an
Programmen rund um den Einstieg in die Musikwirtschaft teilzunehmen. Das
We offer unique opportunities to discover
new artists.
Konferenzprogramm des Reeperbahn Festivals richtet sich an Fachbesucher …
And we combine the future and innovation with diversity and justice.1. Ka pi tel S.15
HEADLINE Why Sponsor Reeperbahn Festival?
ZWEI ZEILIG
Are you interested in presenting your brand to the international music industry and within the context of pop culture?
Our platform offers a variety of reasons:
Vom 18.-21. September 2019 zeigt das Reeperbahn Festival über 900 Programmpunkte
→unterschiedlicher Genres rund
In dialogue and exchange withum die Hamburger
artists, Reeperbahn.
audiences, and Seit seinem
the music industry, Debüt im
we provide strong and far-reaching impulses for music, business, and
Jahr 2006 hat sich das Reeperbahn Festivalsociety and give
zu einem the market and
der wichtigsten the audience
Treffpunkte für orientation.
die Musikwirtschaft weltweit entwickelt und zeigt als Europas größtes Clubfestival eine
→ Brand activation offers the opportunity to address and reach all visitor groups directly, which includes celebrities, influencers, media
breite Palette an aufstrebenden und bereits etablierten Künstlern.
representatives, delegates in leading positions, public visitors, consumers, and the artists themselves
Neben rund 600 Konzerten internationaler Künstler in unterschiedlichsten
→ We act as
Spielstätten, international
umfasst cultural ambassadors
das Festivalprogramm and accompany
Formate long-termKunst
aus der Bildenden economic
sowieand cultural developments around the globe. In all our
ein Film- und Literaturprogramm.activities, we are
Die Rubrik guided by
Education our clear commitment
ermöglicht Festivalgästentoan
diversity and sustainability.
Programmen rund um den Einstieg in die Musikwirtschaft teilzunehmen. Das
→ We support a 50/50 gender balance both on stage and behind the stage.
Konferenzprogramm des Reeperbahn Festivals richtet sich an Fachbesucher …1. Ka pi tel S.16
Personas you reach through the festival
HEADLINE
ZWEI ZEILIG
CHARLOTTE, 24, SINGLE, FROM HAMBURG
Vom 18.-21. September 2019 zeigt das Reeperbahn
Studies Festival
Master in Social über 900
Sciences, Programmpunkte
is involved in the student council and writes about social issues for
unterschiedlicher Genres rund um die Hamburger Reeperbahn. Seit seinem Fluter.de Debüt im
Jahr 2006 hat sich das Reeperbahn "I'm constantly
Festival on theder
zu einem move: mentally, spatially
wichtigsten and culturally.
Treffpunkte für For me, working means more than just
earning a living. For me, it's also about doing something meaningful.”
die Musikwirtschaft weltweit entwickelt und zeigt als Europas größtes Clubfestival eine
breite Palette an aufstrebenden FESTIVAL:
und bereits
"I goetablierten
to concerts aKünstlern.
lot and it’s particular important to me to support small clubs. Music and culture
play a very important role for me. Once a week I go to the movies, OV of course.
Neben rund 600 Konzerten internationaler Künstler in unterschiedlichsten
I find out about new music and follow the Reeperbahn Festival recommendations during the year. During the
Spielstätten, umfasst das Festivalprogramm Formate aus fourder
daysBildenden Kunst
of the festival, sowie
I'm out every day starting at noon.
ein Film- und Literaturprogramm. Die Rubrik Education ermöglicht Festivalgästen an
Programmen rund um den EinstiegI'm inespecially interested in the
die Musikwirtschaft newcomers who
teilzunehmen. Dasare about to make their breakthrough. In the afternoon I
visit exhibitions and performances. And of course, I'm happy that the program also corresponds to my
Konferenzprogramm des Reeperbahn Festivals richtet sich an Fachbesucher …
political and social ideas. That's why I'm also interested in what's being played beyond the music - I think
Keychange in particular is super important.1. Ka pi tel S.17
Personas you reach through the festival
HEADLINE
ZWEI ZEILIG
JAN, 36, SINGLE, FROM HAMBURG
Vom 18.-21. September 2019 zeigt das ReeperbahnUX/UI Festival überin900
designer Programmpunkte
a small digital agency, bachelor in graphic design.
unterschiedlicher Genres rund um die Hamburger Reeperbahn. Seit seinem Debüt im
"Enjoying
Jahr 2006 hat sich das Reeperbahn lifezu
Festival to the fullest
einem derand gaining as many
wichtigsten experiences
Treffpunkte für as possible is really what it's all about. It's super
important to me that I don't spend too much time on the job, so I can experience other things as well."
die Musikwirtschaft weltweit entwickelt und zeigt als Europas größtes Clubfestival eine
breite Palette an aufstrebenden und bereits
FESITVAL: etablierten
"Music Künstlern.role in my life - I actually always have flux.fm or Deezer playing. I think
plays an important
it's really great how well their weekly playlists match my taste in music.
Neben rund 600 Konzerten internationaler Künstler in unterschiedlichsten
I always look forward to the Reeperbahn Festival and go to the concerts every festival day right after work,
Spielstätten, umfasst das Festivalprogramm Formate
even if I don't aus
get to see derofBildenden
much the festival Kunst sowie
during the year. My favorite thing is to go to the festival with
ein Film- und Literaturprogramm.myDie Rubrik
friends Education
every ermöglicht
4 days. You can usuallyFestivalgästen an Uebel und Gefährlich. The headliners of the last
find us at Mojo and
Programmen rund um den Einstieg in die Musikwirtschaft years like Liam GallagherDas
teilzunehmen. or MUSE have never disappointed me.
Konferenzprogramm des Reeperbahn Festivals richtet sich an Fachbesucher …
On the way home, I also like to randomly drop by the small stores and let myself be surprised. Many concerts
I watch again later in the stream."1. Ka pi tel S.18
Personas you reach through the festival
HEADLINE
ZWEI ZEILIG
Vom 18.-21. September 2019 zeigt das Reeperbahn Festival MADITA,
über 41,
900MARRIED, 1 CHILD, FROM STOCKHOLM
Programmpunkte
unterschiedlicher Genres rund um die Hamburger Reeperbahn. Seit seinem Debüt im
Managing Director at a streaming provider
Jahr 2006 hat sich das Reeperbahn Festival zu einem der wichtigsten Treffpunkte für
die Musikwirtschaft weltweit entwickelt und zeigt
"Self-realization als Europas
by realizing größtes
my potential Clubfestival
is my eineIt's worth getting up early every day to achieve
ultimate goal.
this. I take on
breite Palette an aufstrebenden und bereits etablierten Künstlern. a lot of responsibility professionally - and privately anyway.
That can be tough at times. But I like this positive stress, my work and the wealth of experiences. Next week,
Neben rund 600 Konzerten internationaler Künstler in unterschiedlichsten
I'll be back in the U.S. for a few days."
Spielstätten, umfasst das Festivalprogramm Formate aus der Bildenden Kunst sowie
ein Film- und Literaturprogramm.FESTIAL: "I'm always
Die Rubrik particularly
Education happyFestivalgästen
ermöglicht about the numerous
an international contacts and exciting panels. The
atmosphere is relaxed and informal. It's a good way to get into conversation, even beyond the conference
Programmen rund um den Einstieg in diedates.
Musikwirtschaft
If my scheduleteilzunehmen. Das
permits, I also like to watch performances by up-and-coming artists."
Konferenzprogramm des Reeperbahn Festivals richtet sich an Fachbesucher …1. Ka pi tel S.19
Personas you reach through the festival
HEADLINE
ZWEI ZEILIG
Vom 18.-21. September 2019 zeigt das Reeperbahn Festival über 900
MANUEL, Programmpunkte
52, MARRIED, 3 CHILDREN, FROM SEATTLE
unterschiedlicher Genres rund um die Hamburger Reeperbahn. Seit seinem Debüt im
Jahr 2006 hat sich das Reeperbahn Festival zu einem der wichtigsten Vice Treffpunkte
president at afür
major label
die Musikwirtschaft weltweit entwickelt und zeigt als Europas größtes Clubfestival eine
"I have very simple tastes: the best of everything. And I'm a sore loser. I have my people for day-to-day
breite Palette an aufstrebenden unddetails;
bereitsI tend
etablierten
to look atKünstlern.
the big picture and take responsibility for the far-reaching and fundamental
decisions."
Neben rund 600 Konzerten internationaler Künstler in unterschiedlichsten
FESTIVAL: "Time permitting, I like to come to the Reeperbahn Festival as a speaker. I welcome any
Spielstätten, umfasst das Festivalprogramm
opportunityFormate ausqualified
to exchange der Bildenden Kunst experiences
and trustworthy sowie with other international leaders from the
ein Film- und Literaturprogramm. Die Rubrikgladly
industry, Education ermöglicht
informally. Above all,Festivalgästen an
however, I am interested in advancing the business and putting
Programmen rund um den Einstieg problems
in die of our industry on the
Musikwirtschaft political agenda,
teilzunehmen. for which the Reeperbahn Festival is an important meeting
Das
place."
Konferenzprogramm des Reeperbahn Festivals richtet sich an Fachbesucher …p.21
VISITOR DEMOGRAPHICS
AGE EMPLOYMENTSTATUS STRONGEST
55% 30–49 78% Employed SECTOR*
21% 50–59 10% Self-employed 19% → Label, Recorded Medium
13% 25–29 8% University student 15% → Artist Booking / Touring
7% 19–24 4% Other
3% 60+ 15% → Other
1% 14–18 14% → Events, Congress, Festivals
ORIGIN 11% → Artist Management
46% Hamburg 9% → Artist (Musicians,
14% Berlin
Authors,Composers)
14% International
26% Other 7% → Music Distribution
6% → Media / Journalism
4% → Agency Music
48% 49%
3%→ divers
*= numbers for Reeperbahn Festival Conference 2019SPONSORING ACTIVITIES
Our Partners can choose out of
the following possibilities :
Programme Integration
• Host your own venue including meetings, events and parties as well
as the Festival`s concert programme
• Present a concert night co-curated with the Reeperbahn Festival
Booking Team
• Integrate your own conference slots including Masterclasses,
sessions and meetings, in collaboration with the conference team
• Award Show Sponsorships
Promotion Modules
• Promotion Booth Spielbudenplatz & Festival Village (opt.
production support by the Festival) The
• Lounges (open-air & indoor)
• Sampling for specific target groups
• Exhibition Opportunities
© Lidija Delovska
All of our sponsoring deals include communication
packages (see next slide)BRANDING & MARKETING
All our sponsoring deals include a Communication-Package with plenty of
opportunities to choose from. All advertising measures are available in
numerous versions regarding size and temporal rotation:
Digital Advertising
• Reeperbahn Festival App
• Streaming Platform B2B & B2C
• Website
• Social Media channels
• News integration
• Newsletter Integration
The
On-Site Advertising
• Videowall @ Operettenhaus on Reeperbahn
• Videoswalls @ Klubhaus St.Pauli & Media Stage
Spielbudenplatz
• Fence Banner
• Delegate Bags
• Logo Integration on Tickets
© Lidija DelovskaMEDIA STAGE SPIELBUDENPLATZ
© BLOWUP MEDIA
In Cooperation with
blowUP Media
we can offer the
Media Stage at Spielbudenplatz
⌀87.000 persons per day
138m screen
2
23 hours a day / 7 days per weekMEDIA WALL KLUBHAUS
© BLOWUP MEDIA
In cooperation
with
blowUP Media
we can offer
the
Media Wall at
Klubhaus St.Pauli
⌀87.000 persons per day
Over 500m of screens
2
23 hours a day / 7 days per weekNETWORKING
Host your own Reception, Party or Presentation and invite guests or business partners of
your interest. Since the venue is provided exclusively by us, you can work with an
additional guest list for non-accredited guests.
MEETINGS
Companies, organizations and associations use the Reeperbahn Festival to hold
intern or board meetings, workshops or general meetings.
Organize your own meeting and invite your members, clients or a special audience
as part of the Reeperbahn Festival Conference.
We provide an attractive location close to the center of the event and care for
technology, staff and catering.
MATCHMAKING
In Matchmaking Sessions professionals and potential business partners will meet each
other in speed dating meetings and get the chance to establish new contacts.
We organize your Matchmaking Session and choose up to 12 interlocutors from
all Reeperbahn Festival Conference delegates that will meet your company and staff in an
© Lidija Delovska
intensive 90-minutes-event.MASTERCLASS
Bring your product closer to a specific target group in the music or
creative industry. We will provide one of our well- equipped venues
for you incl. stage, chairs, WIFI and microphones.
As the Venue is exclusively provided for you, you can, if desired, work
with an additional guest list for non-accredited guests.
SPONSORED SESSION
Book a company-slot. Within that slot you can place your own topics
and speakers. Although we check the contents to be
able to guarantee quality you can develop and realize the session
yourself.
© Lidija Delovskap.29
REACH
Website
Visitors: 379.0201 (233.622)2
Page views: 2.353.999 (958.080)
Percentage of international visitors: 24.15% (25.56%)
Social Media
Facebook fans: 67.465 (64.028)
Twitter followers: 28.000 (28.294)
Instagram followers: 29.500 (25.116)
Youtube subscribers: 14.700
Newsletter
Business/industry professionals: 3.745 active recipients
(open rate: 46 %)
1 = numbers ras of March 2022 2 = numbers for „2020 pandemic edtion“SPIELBUDENPLATZ - REEPERBAHN
SPIELBUDENPLATZ
It’s the central hub and main meeting point at the Reeperbahn.
A mix of festival visitors, local residents and tourists linger there for
food specialties and beverages. Between these supplies, the festival
offers free live music programme on at least 2 stages as well as
established exhibitions for more than 40.000 individuals daily.
Especially these four days a
year, this place transform in a unique center of music fans and
Reeperbahn lovers and therefore offers several stand opportunities
for exciting brands and partners
The
© Lidija DelovskaFESTIVAL VILLAGE – HEILIGENGEISTFELD
FESTIVAL VILLAGE
Explore our Festival Village, it‘s Reeperbahn Festival’s modern, green
oasis of well-being on Hamburg’s Heiligengeistfeld, a playground in the
middle of the city.
The Village offers everything a visitor's heart desires. On the one hand,
there are various playgrounds, each with its own curated programme:
- Music Makers Playground where various instruments are waiting to
be tried out.
- Future Playground, which has a thematic focus on innovative and
sustainable solutions for our world. Such as VR installations or an
urban garden.
- As part of our arts programme, Arts Playground is home to art
installations as well as smaller readings and lectures.
The
On the other hand, it offers enough seating space to take a deep
breath or to plan the next concert visit. The Village also has its own
small stage with up to 3 concerts per day, as well as food trucks and
bars to fortify you for the day.
© Lidija DelovskaWE LOOK FORWARD TO
1. Ka pi tel S.34
HEADLINE
PARTNERING
ZWEI ZEILIG WITH
YOU.
Vom 18.-21. September 2019 zeigt das Reeperbahn Festival über 900 Programmpunkte
unterschiedlicher Genres rund um die Hamburger Reeperbahn. Seit seinem Debüt im
Jahr 2006 hat sich das Reeperbahn Festival zu einem der wichtigsten Treffpunkte für
die Musikwirtschaft weltweit entwickelt und zeigt als Europas größtes Clubfestival eine
breite Palette an aufstrebenden und bereits etablierten Künstlern.
CONTACT:
Neben rund 600 Konzerten internationaler Künstler in unterschiedlichsten
Spielstätten, umfasst das Festivalprogramm Formate aus der Bildenden Kunst sowie
YANNICK
ein Film- KOCH
und Literaturprogramm. Die Rubrik Education ermöglicht Festivalgästen an
SPONSORING@REEPERBAHNFESTIVAL.COM
Programmen rund um den Einstieg in die Musikwirtschaft teilzunehmen. Das
+49.40.4317959-0
Konferenzprogramm des Reeperbahn Festivals richtet sich an Fachbesucher …
RBX GMBH
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