MEDIA KIT 2021 SIEGESSÄULE L-MAG - SIEGESSÄULE Kompass SIEGESSÄULE Gay Guide Online Events - Place2be.berlin
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G B T I *
L MEDIA KIT
2021 SIEGESSÄULE
L-MAG
SIEGESSÄULE Kompass
SIEGESSÄULE Gay Guide
Online
Events
1
SIEGESSAULE
OKTOBER 2020 • SIEGESSAEULE.DE
WE ARE QUEER BERLIN
Deutschland € 4,90 | Österreich € 5,60 | Schweiz CHF 6,50 | Luxemburg € 5,60
Das Magazin für Lesben
www.L-mag.de | September/Oktober 2020
BLACK DYKES
MATTER
LGBT-Community
und Rassismus-Debatte
LIEBE IN ZEITEN
VON CORONA
Paare trotzen der Krise
SO
SICHTBAR
WAR S
Dyke-March-
Fotos aus
8 Städten
SCHNAUZE VOLL
Enfant terrible
des Deutschpop:
Max Goldt im
Jahr 1980
Zu Hause in der Subkultur:
Von Gothic bis Burlesque
König der Wörter:
Der Schriftsteller und Musiker Max Goldt WIDERSTAND ZWECKLOS?
Nein zum Hass: Künstliche Intelligenz, Cyborgs und
Gemeinsam gegen Antisemitismus
die Vision einer feministischen Zukunft
BERLINS MEISTGELESENES STADTMAGAZIN EXPANDED CONTENT IN ENGLISH
Cover 05-2020.indd 1 14.08.20 18:49
01 Cover SIS 10-2020.indd 1 21.09.20 17:40
SIEGESSÄULE kompass
SPECIAL
BRANDEN-
QUEER BERLIN: BURG
DAS BRANCHENBUCH
SOMMER/HERBST 2020
WINTER/FRÜHJAHR 2018
EN 00
SS 1.0
!
RE LS
www.siegessaeule-kompass.de AD R A
EH
www.siegessaeule-kompass.de
M
2
Table of contents
About us, our target market
04 Strengths
06 References
Print media
08 SIEGESSÄULE
10 L-MAG
12 SIEGESSÄULE Kompass
14 SIEGESSÄULE Gay Guide
Online media
16 SDL-Channel
16 Gay-Channel
Events
18 CSD – Christopher Street Day Berlin
18 Lesbian and Gay City Festival Berlin
19 Contact
20 Terms and Conditions
Corona-Update
2020 - crisis and opportunity!
The worldwide pandemic has not failed to
leave its mark on the Special Media publishing
house and on our city magazine SIEGESSÄULE
in particular.
In spring 2020, we had to cope with a decline A few examples:
in advertising in the event sector among ot-
hers, and had problems getting our magazine • Bars, cafes and clubs that were closed created
out to the usual 600 locations in Berlin since covered outdoor areas to display and distribute
many of them were closed. SIEGESSÄULE.
BUT: • The number of L-MAG subscriptions increased
here was also a tremendous wave of solidarity, by 5%
which shows how deeply rooted our magazi- • Our SIEGESSÄULE donation campaign resulted
nes are in the queer scene and how much our in over 200 kEuro in only two months
readers and customers care about us.
We are very happy to know, now more than ever,
how important we are to so many people.
& S u p port
ck
Feedba r readers
4 YOUR SIEGESSÄULE NEEDS YOU! YOUR SIEGESSÄULE NEEDS YOU! 5
from ou
Seit dem 9. April läuft die Spendenkampagne. Viele Leser*innen
haben per PayPal gespendet und Liebesbotschaften mitgeschickt.
Die schönsten und motivierendsten haben wir hier ausgewählt.
Danke – wir lieben euch auch!
Danke für eure Arbeit.
Bitte, Ich hoffe, es reicht und Ist nur eine kleine Hilfe,
bleibt da!! Durchhalten! viele machen mit ... aber kommt vom Herzen!
I need Siegessäule,
I need Siegessäule,
Danke Euch und bleibt
gesund! Alles Gute Vielen Dank für eure
FCK CORONA with
FCK CORONA with
love und Solidarität
Spende für die Siegessäule,
damit ihr auch weiterhin uns
für euch! Arbeit und alles Gute
love und Solidarität
erhalten bleibt.
Vielen lieben Dank für die wert-
Haltet durch! Ihr seid ein Teil
Ihr lieben guten Wortakrobaten, ich hoffe, volle und qualitative Arbeit, die
des queeren Berlins und leistet
die Knete kommt zusammen und ich kann ihr leistet. Ihr seid wichtig für die
tolle journalistische Arbeit!
noch viele, viele Heftchen aufsammeln und Community. Es ist schön, dass es
Nutzt aber auch die staatlichen
Hilfsprogramme. Haltet durch, darin lesen, wenn ich allein in einer Kneipe
sitze – was soll ich sonst ohne euch tun?
euch gibt, und ich hoffe von gan-
ihr seid toll! Ich hoffe, meine Spende hilft euch . . . zem Herzen, dass ihr diese Krise
Love
Love you,
you, stay
stay Danke für all die schönen Interviews und
überleben werdet. Ich sende viel
safe
safe ++ positive
positive die Inspiration im Magazin und vor allem
Liebe und Courage aus Luxemburg.
Rettet die Bleibt den Zwang, auch über meinen Tellerrand
Unsere SIEGESSÄULE ist ein in Europa einzigar-
tapfer!
zu schauen, wenn ich in der Siegessäule
Fight,
SIEGESSÄULE tiges Medium und Kulturgut, das für viele queere
Berliner*innen auch ein ganz persönliches
Stück ihrer eigenen Emanzipationsgeschichte Spenden via Pay-
stöber! Merci
Liebes Siegessäule-Team. Queenz!
Auch uns haben die Auswirkungen der Coro- darstellt. Wir vertreten die queeren Belange Bitte durchhalten, wir
Lots of Love
na-Krise hart getroffen. Denn die SIEGESSÄULE
lebt zum größten Teil von den Werbeanzeigen
Berlins, die sonst wenig sichtbar sind, und wol-
len dies auch weiterhin tun.
Seit 1984 gehört das Magazin zur Berliner Com-
Pal unter Betreff
„Support SIEGES-
Liebe! schaffen es gemeinsam
durch die Krise. Ihr leistet Auf die Vielfalt
im Heft – und nur zu einem sehr viel geringeren
großartige und wichtige
Teil von Online-Anzeigen. Diese Werbung für munity, seit Mitte der 90er Jahre ist es jeden
SÄULE“, einfach Ihr müsst bleiben
Veranstaltungen, Kultur, Gastronomie und Han- Monat kostenlos überall in der Stadt erhältlich. Alles Liebe und eine Arbeit! Schön,
del ist wegen der Absagen und Schließungen Die SIEGESSÄULE ist ein journalistisch unab- QR-Code scannen: dass es EUCH gibt!
hängiges, aber allein durch Anzeigen finan- kl. Unterstützung
Our donation campaign for SIEGES-
verständlicherweise massiv geschrumpft. Zwar
sind uns trotz Krise etliche treue Anzeigen- ziertes Heft mit einer monatlichen Druckauflage Wir schaffen
von regulär mindestens 50.000 Heften pro Monat
SÄULE ran in spring 2020 – but our
kund*innen erhalten geblieben, wie in diesem
Never gonna stop, give Damit es euch das gemeinsam!
Heft zu sehen ist, dennoch: weit über die Hälfte
readers not only donated money,
unserer üblichen Einnahmen fehlt. Damit sind
und einer Reichweite von geschätzt 100.000
Leser*innen. it up, such a dirty mind I Bleibt noch lange gibt
always get it up, for the
stark!
die SIEGESSÄULE und der dahinter stehende
So könnt ihr uns unterstützen und die
Verlag in einer bedrohlichen finanziellen Lage.
they sent us many words
SIEGESSÄULE retten:of encou-
touch of the younger kind
Danke für alles – die Infos,
My, my, my, aye-aye, whoa!
Um die SIEGESSÄULE zu erhalten, seid ihr, die
Leser*innen und ragement via Paypal.
Menschen der LGBTI*-Com- We decided
Direkt per Überweisung to
auf unser Konto: M-m-m-my Corona! Toi, toi, toi, dass Ihr gut Beiträge und euer
munity, gefragt!
print
Special Media SDL GmbH,
durch die Krise kommt. Engagement über all
Wennaalle
selection of them in our May
Betreff „Support SIEGESSÄULE”,
Unser Gedankenspiel: schätzungs- Die Siegessäule muss die Jahre! Ich bin Fan.
weise 100.000 SIEGESSÄULE-Leser*innen in
IBAN Nummer: DE22 1005 0000 0190 0947 29
Ihr habt mich jahrelang
2020dazuissue
Berlin ausnahmsweise (pictured).
bereit wären,
bleiben. Sie ist eine
Institution in Berlin. kostenfrei begleitet und
Über PayPal (siehe QR-Code)
Stay
1,50 Euro zu bezahlen, könnten wir die Um-
satzeinbrüche vermutlich auffangen. Mit dem
Spendenziel von 150.000 Euro sowie anderen
Auf der Spenden-Plattform Startnext:
https://www.startnext.com/your-siegessaeu-
Danke, dass eine kleine Spende ist
Maßnahmen (Kurzarbeit, Förderungen) hoffen
wir, Berlins queeres Magazin am Leben halten
zu können.
le-needs-you (inklusive Kunst-Aktion von
Wolfgang Tillmans u. a.)
es euch gibt!!! das Mindeste ... :-)
strong!
04-05 Spendenkampagne + Paypal.indd 5 20.04.20 18:30
5
Our strengths
Established
brands
Why advertise with Special Media?
• Largest LGBTI*1 publisher in Europe
• Unique media package for LGBTI* in German-speaking countries
• Established print publications
• Advertising opportunities at LGBTI* events and LGBTI* online portals
• Strongly rooted in the LGBTI* community
• Affluent, educated and loyal readership
We offer our advertisers a unique, tailor-made package for addressing the
LGBTI* target group in German-speaking countries. With us you will find esta-
blished print publications and a large selection of online portals, allowing you
to reach one of the most interesting special interest target groups without catter
loss.
Counting 35 years of experience in this field, we are experts in LGBTI* targeted
advertising. Our employees are part of the queer community and can thus
advise you competently. Many of our clients have been advertising with us
successfully for over 10 years.
Fotos: Canva
7,4 % LGBTI* in Germany
2,3
According to a Europe-wide study, up to 7.4 % of people in Germany aged
14 and up do not identify as heterosexual. In large cities like Berlin,
a much higher percentage can be assumed.
Attraktive target group
This target group is characterized by an above-average income and education,
a high proportion of early adopters and DINKs4, and are keen to shop and
travel. Since LGBTI*1 are not found in general advertising within a heterosexual
context or only feel addressed to a limited extent, it is worth addressing them
with targeted, tailor-made advertising.
Our surveys confirm the attractiveness of this target group:
L-MAG readers survey 2017:
61% of our readers have German Abitur (high school diploma qualifying for
university admission) and 53% have a university degree.
SIEGESSÄULE survey 2015: Education level of our readership vs. total
population in Germany
74% have Abitur, 60% have a university degree.
76% rely on SIEGESSÄULE for their cultural and nightlife activities, 38% have
Abitur University degree
stated that purchases have been influenced by the magazine
64% travel twice or more a year, 58% are active in clubs, groups or political 23% 13%
parties.
Total population Total population
61% 53%
1
LGBTI*: Abbreviation for lesbian, gay, bisexual, trans*, intersex L-MAG readers L-MAG readers
2
Sources: EuroPulse study by Dalia Research Berlin in 2016
3
Statistical fluctuation range: +/-1.1 percentage points 74% 60%
4
DINK: Double income no kid DINK: Double Income no Kids
SIEGESSÄULE readers SIEGESSÄULE readers
7
What our clients say about us
gayParship SchwuZ - Kultur und Veranstaltungs GmbH Komische Oper
„SIEGESSÄULE and L-MAG offer us, the num- „Since it was founded, we have been working „SIEGESSÄULE offers the same diversity we
ber one gay dating site in Europe, the possibility together with Special Media SDL GmbH very see and experience on our stage every day.
to support LGBT media and to reach our target successfully. Their publications offer the ideal en- For us, it’s not simply a medium that sells
audience without scatter loss.“ vironment to reach out to our queer patronage, us advertising space, but a real partner in
Petra Warkentin, Media & Production Manager in print as well as online.” addressing members of the queer community
Paul Schulz, Head of Marketing & PR in Berlin who are culturally inclined.“
André Kraft, Head of Communications &
Marketing Komische Oper Berlin
Riller & Schnauck – BMW/ MINI Bar jeder Vernunft and Tipi am Kanzleramt Deutsches Symphonie-Orchester Berlin
„Having the highest circulation and being the “Our two stages have something to offer for „As a modern sounding horn for our capital
best-known medium in the gay community, SIE- everyone‘s taste. Our performance schedules are city with its diverse readership, we’ve valued
GESSÄULE has been a good and very competent as diverse and colorful as Berlin itself ... and as SIEGESSÄULE as a competent advertising part-
partner for many years. Our experience with our the readers of SIEGESSÄULE. There has always ner for many years. One with whom we are
contacts at SIEGEEÄULE has been consistently been a close bond between us and this publisher. able to reach unconventional target groups in
positive. Over time, a network has formed, SIEGESSÄULE has been a solid advertising partner the most ideal way.“
from which we as Riller & Schnauck, and MINI for years. In the past few years especially, our Tim Bartholomew, Head of Marketing
especially, reap great benefits.“ cooperation has intensified.“
Christian Kallmeyer, Team Leader Doreen Leupelt, Leitung Marketing
MINI New car sales
Examples of ad placement
in our print publications
L-MAG 45
Nivea, Toyota
L-MAG 04/20 SIEGESSÄULE 10/20
Dimension : 210 X 297 mm (WXH)
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SIEGESSÄULE 08/20 L-MAG 02/20 SIEGESSÄULE 10/20
9
SIEGESSÄULE informs its readers, on an average 100 pages
a month, about the cultural and political highlights in Berlin.
36 years It is written by and for the LGBTI* community on a high
market SIEGESSÄULE journalistic level. With SIEGESSÄULE you can reach the
presence LGBTI* target group in Berlin better than with any other
Advantages1: medium. SIEGESSÄULE has been an established pillar of the
community for 36 years and therefore enjoys great trust and
• City magazine with highest circulation in Berlin
credibility. 66%2 of our readers have been with us for over
• Largest LGBTI* city magazine in Europe 6 years. People don’t browse through SIEGESSÄULE, they
• Readership with high purchasing power read it.
• High editorial quality In addition to advertisements in our media, we offer attrac-
• Available at over 600 outlets in Berlin and Potsdam tive advertising opportunities at popular LGBTI* events in
Berlin.
• Tight bond between readers and magazine
• Over 15.000 Facebook fans
1
more about SIEGESSÄULE readers on p. 4-5
2
SIEGESSÄULE readers survey 2015
Facts:
Frequence: monthly
Target group: LGBTI*
Language: German (some English)
Circulation: 45.000
Distribution: Available for free at over 600 outlets
E-Paper: yes (Amazon, Google Play, Apple Store)
Total reach per issue: over 120.000 readers
10AD FORMATS & DEADLINES SIEGESSÄULE our
lso see
Please a ptions
onli n e o
Full page 1/2 p. vertical 1/2 p. horizontal 1/3 p. vertical
Cover placement
Cover 2/3 3.900 Euro
(Inside front/back cover)
Cover 4 4.600 Euro
(Back cover)
Discounts
3 ads or more in 1 year: 10% off
6 ads or more in 1 year: 15% off
Type area: 190x260 Type area: 93x260 Type area: 190x127 Type area: 60x260
Inserts: 75 Euro/1.000 copies
*Bleed: 210x297 *Bleed: 102x297 Bleed unavailable *Bleed: 70x297
Supplements (glued): 90 Euro/1.000 copies
3.600 Euro 1.800 Euro 1.800 Euro 1.200 Euro Supplements (not glued): 120 Euro/1.000 copies
1/3 p. horizontal 1/4 p. vertical 1/4 p. horizontal 1/4 page corner
Deadlines
Issue Ad-closing Material due Publication date*
1/21 08.12.2020 10.12.2020 29.12.2020
2/21 13.01.2021 15.01.2021 28.01.2021
3/21 09.02.2021 11.02.2021 25.02.2021
4/21 09.03.2021 11.03.2021 25.03.2021
5/21 12.04.2021 14.04.2021 29.04.2021
6/21 12.05.2021 14.05.2021 27.05.2021
7/21 14.06.2021 16.06.2021 29.06.2021
8/21 13.07.2021 15.07.2021 28.07.2021
9/21 10.08.2021 12.08.2021 26.08.2021
Type area: 190x83 Type area: 45x260 Type area: 190x61 Type area: 93x127
*Bleed: 210x96 *Bleed: 55x297 *Bleed: 210x71 Bleed unavailable 10/21 08.09.2021 10.09.2021 24.09.2021
11/21 12.10.2021 14.10.2021 28.10.2021
1.200 Euro 900 Euro 900 Euro 900 Euro 12/21 15.11.2021 17.11.2021 29.11.2021
1/22 14.12.2021 16.12.2021 29.12.2021
*Bleed: add 3mm trim on all sides
Format: PDF, TIFF, JPG or EPS (with embedded fonts and images)
Print method: web-fed offset, colors according to Euro Scale / CMYK
Resolution: 300dpi / Screen ruling: 175lpi * publication dates could be subject to change
11Educated
super- L-MAG
women
Advantages:
• The only magazine for lesbian women in any German-speaking country
• 17 years of market success
• Very affluent, educated and loyal readers
• Large number of multipliers among the readership
• Large online community (over 27.000 followers)
Facts:
Target group: Lesbian women
Frequency: bimonthly
Circulation: 15.000
L-MAG is the only magazine with which you can
Distribution: subscription, train station bookstores, and at selected kiosks
reach lesbian and bisexual women in German-spea-
Price: 4,90 Euro king countries without wastage. In addition to the
E-paper: yes (Amazon, Google Play, Apple App Store, Readly) high journalistic quality, L-MAG is anchored in the
lesbian and feminist scene like no other magazine.
We are present at lesbian events all over the world
and take part in congresses on topics like diversity or
women in in managerial positions. L-MAG is primarily
Education of L-MAG readers read by socially committed women. Among them are
many multipliers from the areas of politics, NGOs and
Abitur University diploma
entertainment.
22,4% 2 9,3%2 L-MAG readers survey 2017
1
Sources: EuroPulse study by Dalia Research Berlin 2016
2
Female population in German-speaking countries Female population in German-speaking countries
61%1 53%1
L-MAG readers L-MAG readers
12AD FORMATS & DEADLINES L-MAG
Full page 1/2 p. vertical 1/2 horizontal 1/3 vertical
Cover placement
U2/U3 2.415 Euro
U4 2.625 Euro
Discounts
3 ads or more in 1 year: 10% off
6 ads or more in 1 year: 15% off
Inserts: 90 Euro/1.000 copies
Supplements (glued): 100 Euro/1.000 copies
Type area: 185x255 Type area: 90x255 Type area: 185x125 Type area: 58x255 Supplements (not glued): 120 Euro/1.000 copies
Bleed: 210x280 Bleed: 100x280 Bleed: 210x138 Bleed: 68x280
2.100 Euro 1.150 Euro 1.150 Euro 800 Euro
Deadlines
Issue Ad-closing Material due On sale*
1/3 p. horizontal 1/4 p. vertical 1/4 horizontal 1/4 corner 1/21 25.11.2020 30.11.2020 18.12.2020
2/21 04.02.2021 10.02.2021 26.02.2021
3/21 07.04.2021 14.04.2021 30.04.2021
4/21 02.06.2021 09.06.2021 25.06.2021
5/21 04.08.2021 11.08.2021 27.08.2021
6/21 06.10.2021 13.10.2021 29.10.2021
1/22 24.11.2021 01.12.2021 17.12.2021
Fakten:
Type area: 185x82 Type area: 42,5x255 Type area: 185x60 Type area: 90x125 Circulation: 15.000
Bleed: 210x97 Bleed: 52,5x280 Bleed: 210x75
Price: 4,90 Euro
800 Euro 600 Euro 600 Euro 600 Euro Distribution: bimonthly through subscription and kiosks
*Bleed: add 3mm trim on all sides * On sale dates could be subject to change
Format: PDF, TIFF, JPG or EPS (with embedded fonts and images)
our
Print method: web-fed offset, colors according to Euro Scale / CMYK lso see
Resolution: 300dpi / Screen ruling: 175lpi Please a ptions
online o
13Over 1000
addresses
SIEGESSÄULE Kompass
Advantages:
• Only LGBTI* business directory in Berlin
• Long life span advertising medium (published semi-annually)
• Target group with high purchasing power
• Attractive advertising options in print and online
• Credibility and high quality due to its 20 years on the market
Facts:
Target group: LGBTI* in Berlin
Language: German
Frequency: bi-annually
Circulation: 50.000/year
Distribution: available for free at over 450 outlets in Berlin
E-Paper: yes
SIEGESSÄULE Kompass is Berlin‘s only business directory
for the LGBTI* community. Encompassing more than 1000
addresses on around 200 pages it serves as an established
and reliable reference for competent service providers, who
explicitly position themselves as LGBTI*-friendly. In addition,
SIEGESSÄULE Kompass also offers an editorial section with
articles on current trends, company presentations and recom-
mendations for going out and exploring the city. The attrac-
tive advertising possibilities in SIEGESSÄULE Kompass include
print ads, business listings, PR texts and online listings.
14AD FORMATS & DEADLINES SIEGESSÄULE Kompass
Full page 1/2 page 4/9 page 1/3 page
Cover placement*
Cover 2/3 (inside front/back cover) 1.550 Euro
Cover 4 (Back cover) 1.730 Euro
Listing
Company information approx. 250 characters 95 Euro
Book an ad and get the business listing free of charge!
Special ad format: PR-Presentation
An interview including a photo session puts
Type area: 133x179 Type area: 133x90 Type area: 88x118 Type area: 43x179 your company in the spotlight!
Bleed: 148x255
For bookings starting at 1/2 page or larger,
1.410 Euro 770 Euro 730 Euro 570 Euro 25 % surcharge.
1/3 page 2/9 page 1/9 page 1/18 page Discounts
10% discount if you book both Kompass issues
in one year
Deadlines
Issue Ad-closing Material due Publication date**
1/21 23.04.21 28.04.21 25.05.21
2/21 22.10.21 27.10.21 22.11.21
** publication dates could be subject to change
horizontal: 133x57 vertical: 43x118 horizontal: 88x25 43x25
corner: 88x89,5 horizontal: 88x57 vertical: 43x57
570 Euro 395 Euro 230 Euro 160 Euro
*Bleed: add 3mm trim on all sides our
lso see
Format: PDF, TIFF, JPG or EPS (with embedded fonts and images) Please a ptions
Print method: web-fed offset, colors according to Euro Scale / CMYK online o
Resolution: 300dpi / Screen ruling: 175lpi
15Only
LGBTI*
Tourist
SIEGESSÄULE Gay Guide
Map
Advantages:
• Berlin‘s only LGBTI* tourist map
• Target group with high purchasing power
• Attractive advertising possibilities via ads and listings
• Displayed at many hotels of the pink pillow Berlin Collection,
the gay friendly hotel association of Berlin
Facts:
Frequency: 3 times a year
Target group: LGBTI* Berlin visitors
Language: English
Print run: 90,000 per year
Distribution: Freely available at over 300 locations in Berlin,
at tourist and gay/lesbian hotspots, as well as over 50 pink pillow hotels
As a city guide the SIEGESSÄULE Gay Guide
provides an ideal overview of queer Berlin. In ad-
dition to a comprehensive city map and the BVG
(public transport) map, it contains information
about community and cultural events in the city.
The attractive advertising options in SIEGESSÄULE
Gay Guide include print ads and listings.
16AD FORMATS & DEADLINES SIEGESSÄULE Gay Guide lso see
our
Please a ptions
online o
U4 1/1 page 2/3 page 1/2 p. horizontal
Discounts
30% discount if you book all 3 issues for the year
Listing
Extended location info, approx. 120 characters: 80 Euro
Book an ad and get your extended listing free of charge!
Deadlines
Issue Ad-closing Material due Publication date**
Bleed: 88x213 Type area: 75x201 Type area: 75x132 Type area: 75x98 1/21 26.02.21 02.03.21 26.03.21
1.700 Euro 1.400 Euro 915 Euro 700 Euro 2/21 25.06.21 30.06.21 16.07.21
3/21 27.09.21 29.09.21 29.10.21
** publication dates could be subject to change
1/3 p. horizontal 1/6 p. vertical 1/6 p. horizontal 1/12 page
Type area: 75x65 Type area: 36x65 Type area: 75x30 Type area: 36x30
495 Euro 290 Euro 290 Euro 150 Euro
*Bleed: add 3mm trim on all sides
Format: PDF, TIFF, JPG or EPS (with embedded fonts and images)
Print method: web-fed offset, colors according to Euro Scale / CMYK
Resolution: 300dpi / Screen ruling: 175lpi
17150 million
impressions ONLINE ADVERTISING
per month
siegessae
Gay-Channel Gay Channel
• Largest German-language LGBTI*
online advertising network in
cooperation with Netzdenker Over 30 German-language
• 150 million impressions per month websites and apps
• 3 million visits per month
• Very affluent, educated and loyal users
• Target group:
LGBTI* in German-speaking countries
• Advertising opportunities:
Banners and advertorials on websites and
apps, ads in newsletters, social media
18Online banner rates and sizes
d
detaile
Leaderboard 15 Euro1
o r o u r
Ask f
728x90 px / 728x180 px (XXL)
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l i n e m edia kit t you.
o n to assis Skyscraper 15 Euro1
h a p p y
be
We will
120x160 px / 160x600 px
Medium Rectangle 18 Euro1
300x350 px / 300x120 px
Mobile format 15 Euro1
SDL-Channel SDL Channel
320 x 50 px
• Three LGBTI* online platforms with Ad Bundle 10 Euro1
siegessaeule.de a total of 500,000 impressions per month Leaderboard + medium rectangle
+ skyscraper + mobile format
ule-kompass.de • 150.000 visits per month
Online banners will, as far as possible, be displayed
L-mag.de • Strongly rooted in the LGBTI* community
• Exceptionally high response and click rates
on desktop and mobile pages, depending on the format.
for campaigns tailored to the LGBTI* Advertorial 800 Euro2
Teaser + microsite
target group
• Integrated online advertorials
Banner specs: 72 dpi, max. 40KB, GIF, PNF, JPG
• Very affluent, educated and loyal users
1
Price per 1000 impressions (CPM)
• Siegessaeule.de has been successful in the 2 Price per 4 weeks
online sector for over 20 years
• Advertising opportunities:
Banners and advertorials, ads in newsletters,
in 2020
Coming w internet
online listings
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comple SIEGESSÄULE
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19Events
Christopher-Street-Day (CSD) / Berlin Pride Lesbian and Gay City Festival
Target group: LGBTI*, Berliners, tourists Target group: LGBTI*, Berliners, tourists
Frequency: once a year, every 4th Saturday of July Frequency: once a year, every 3rd weekend of July-
Visitors: up to 500.000 (weekend before Pride)
Visitors: up to 500.000
CSD or Berlin Pride is one of Berlin‘s largest LGBTI* events of the The Lesbian-Gay City Festival is the world‘s largest LGBTI* street
year and the highlight of Prideweek. At the big pride parade from festival and unique in its diverse representation of groups, asso-
Kurfürstendamm across Nollendorfplatz (Berlin’s queer hub), past ciations, companies and visitors. Community projects and queer
the victory column all the way up to Brandenburg Gate, hundreds businesses as well as LGBTI*-friendly companies present them-
Fotos: Brigitte Dummer, Emmanuele Contini
of thousands of people march and stand up for equality and an selves to the public at over 400 booths.
open and diverse society. There are five stages presenting numerous top-notch perfor-
This is the ideal environment to introduce your business to the com- mances as well as entertaining and informative political discus-
munity and to present your company‘s open and diverse corporate sions on both days of the event. Whether with your own booth,
culture to the public. Whether you want your own pride float or ad- flyers, banner advertising or some other customized presence,
vertising presence around the stage of the closing program - there the festival offers numerous possibilities for a successful company
are plenty of opportunities. presentation.Contact Gudrun Fertig Michael Scheitle Matthias Reetz 030 - 23 55 39-34 030 - 23 55 39-24 030 - 23 55 39-16 gudrun.fertig@siegessaeule.de michael.scheitle@siegessaeule.de matthias.reetz@siegessaeule.de (General manager) Holger Melzow Marius Baumgärtel Lea Naroska 030 - 44 22 105 030 - 23 55 39-12 030 - 23 55 39-17 siegessaeule@additiv.li marius.baumgaertel@siegessaeule.de lea.naroska@siegessaeule.de Cancellation policy: Terms of Payment: Ads may be cancelled free of charge until two weeks before the ad deadline. Invoicing takes place per the first day of sale. Payment for ad invoices is due Thereafter, 50% of the price agreed upon will be due upon cancellation. If the immediately in its entirety. ad deadline has been reached, the full price will be invoiced. Upon cancellation, Our banking information: discounts will be adjusted to reflect the actual amount booked; we reserve the Berliner Sparkasse right to demand payment for any outstanding invoices for ads that have already IBAN: DE 22 1005 0000 0190 0947 99 been printed. BIC: BELADEBEXXX
Terms and conditions
1. Materials for an Advertisement must be provided no later than any viruses and no Advertisement will cause an adverse effect on the impressions booked by the Advertiser, SDL shall continue to serve date(s). If the alternative date(s) is not accepted, the original booking
the deadline specified in the appropriate rate card and, for Advertise- operation of the Website(s). the Advertisements after the end of the campaign period until the will be cancelled and the Advertiser shall be entitled to a full refund if
ments on the Websites, in accordance with the Website technical number of booked impressions is reached. the Advertiser has paid in advance for the Advertisement. This shall be
specification 4. Where the Advertiser is an advertising agency or media buyer, 7. In the event advertising copy is received after midday on the the Advertiser‘s sole remedy for failure to publish the advertisement.
the Advertiser guarantees that it is authorised by the advertiser of day before an Advertisement is due to be published, the number of
2. SDL may, without any responsibility to the Advertiser, reject, cancel a product or service to place the Advertisement with SDL and the impressions booked will be reduced on a pro rata basis for every 10. If the Advertisement as published by SDL contains a substantial
or require any Advertisement to be amended that it considers unsuita- Advertiser will compensate SDL for any claim made by such advertiser 24 hours that the copy for the Advertisement is supplied after this error solely due to a mistake on SDL‘s part, SDL shall, on request,
ble or contrary to these Terms and remove, not print, suspend or against SDL deadline. For example, if copy is provided 2 days late for a campaign re-publish the Advertisement at no additional cost to the Advertiser.
change the position of any such Advertisement. that is due to serve 100,000 banners in a 10-day period, the number SDL shall not be responsible for repetition of errors and it is the
Payment of impressions will be reduced by 20,000. There will be no reduction Advertiser‘s responsibility to inform SDL of any errors and provide any
3. The Advertiser guarantees to SDL that: 5. All Advertisements are accepted on the basis that they will be paid in the fee payable. necessary assistance to SDL to prevent a repeat of the error.
- any information supplied in connection with the Advertisement is for at the applicable rates set out in the applicable rate card on the
accurate, complete, true and not misleading; date of publication. Any changes to the rates will take effect immedia- Liability Liability of the Advertiser
- it has obtained the consent of any living person whose name or tely. However, any changes to the applicable rates will not apply to any 8. SDL accepts no responsibility for any interruption or delay the 11. The Advertiser will fully reimburse SDL for all claims, losses or
image (in whole or in part) is contained in any Advertisement; orders made prior to the date of such change. The payments will be Advertiser experiences in delivering any Advertisement copy to expenses arising as a result of any breach or failure to perform of any
- the Advertisements are legal, decent, honest and truthful, are not made on the basis of our terms of payments and cancellation SDL or any loss or damage to any Advertisement copy or any other of these Terms and/or the use or publication of the Advertisement by
contrary to the provisions of any applicable law, regulation or code of policy, as published in the applicable rate card. materials. The Advertiser guarantees that it has retained sufficient SDL in accordance with these Terms.
practice and do not infringe the rights of any person (including any quality and quantity of all materials supplied to SDL as specified in
person‘s intellectual property rights); Online Advertisements the applicable rate card. Rights
6. SDL cannot guarantee the number of impressions. In the event the 9. If a booked Advertisement is not published at all solely due to a 12. SDL owns the copyright in all Advertisements written or designed
- all Advertisements submitted for publication online will be free of number of impressions during the campaign period is less than the mistake on SDL‘s part, SDL will try to offer an alternative publication by it or on its behalf.
22Special Media SDL GmbH
Ritterstraße 3
10969 Berlin
Tel.: 030 - 23 55 39 0
Fax.: 030 - 23 55 39 19
info@specialmedia.info
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