MEDIA INFORMATION 2021 - The magazine for Volkswagen, Audi, Škoda, Seat and Porsche - Delius Klasing
←
→
Transkription von Seiteninhalten
Wenn Ihr Browser die Seite nicht korrekt rendert, bitte, lesen Sie den Inhalt der Seite unten
MEDIA INFORMATION 2021
The magazine for Volkswagen,
Audi, Škoda, Seat and Porsche
PRICE LIST No. 62
SUMMARY 2
GUTE FAHRT PRINT GUTE FAHRT DIGITAL
The magazine 3 GUTE FAHRT App 10
Readership 4 GUTE FAHRT App FlexSlider 11
Dimensions / Rates Display Ads 12
Publication schedule 5
Video Advertising 13
Editorial section 6
Newsletter 14
Special section service 7
Content Marketing
Ad Specials 8 Sponsored News 15
DK-Brand-Combination 9 Advertorial 16
Click
content
for instant
information
SPECIFICATIONS
Print: www.dk-mediasales.de/specifications-print
Digital: www.dk-mediasales.de/specifications-digital
Standard Terms and Conditions: The current terms and conditions are available at: www.delius-klasing.de/agb
Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten
MEDIA SALES DELIUS KLASING VERLAG EDITORIAL OFFICE
Our contact persons can be found at Siekerwall 21 Editor in Chief Joachim Fischer
www.dk-mediasales.de/ 33602 Bielefeld, Germany redaktion@gute-fahrt.de
kontakt-automobil fon +49 521 559 0 Am Sandfeld 15 a
76149 Karlsruhe, Germany
THE MAGAZINE 3
92 Fahrbericht
VW Golf eTSI, eHybrid, GTE GUTE FAHRT 10 2020 93
Strom und Drang
Der Golf 8 gehört zu den volumenstärksten Fahrzeugen der VW-Elektromobilitäts-
Offensive. Ihn wird es künftig mit fünf Hybridantrieben geben – drei eTSI-
Motoren, dem brandneuen eHybrid und dem besonders sportlichen GTE.
GUTE FAHRT ist schon mal ein wenig herumgestromert …
A
lle reden von einer Mobilitätswende. Von eTSI) und 110 PS. Folgen wird alsbald zudem noch i Röntgenblick unter das Blech der neuen i Nein, kein Golf 8 R – der hätte unter den Hy- onelles Modell in der Ausstattungslinie Style. Aber, Mo und das lokal emissionsfreie Fahren sowie auf der ande
Elektromobilität und vor allem Elektroautos, eine 130-PS-Variante. Allesamt mit 7-Gang-DSG. Die Golf-8-Hybrid-Modelle. Schön zu sehen ist die briden nämlich nix verloren. Hier fährt der neue ment mal: Hier sollen 204 PS und 350 Nm drinstecken? ren Seite die uneingeschränkte Reisefähigkeit dank
schrägstrich Plug-in-Hybriden. Und tatsäch- eTSI-Modelle steigern dank 48-Volt-Bordnetz und Rie- vor der Hinterachse positionierte Lithium-Io- eTSI mit 1,0-Liter-Dreizylinder, 110 PS und So viel Leistung wie einst ein Golf GTI hatte? Respekt! konventionellem Verbrennungsmotor. Beim eHybrid
lich handelt es sich bei elektrifizierten Autos men-Startergenerator die Effizienz, erfüllen aber nicht nen-Batterie (13 kWh). Die E-Maschine lässt sportivem R-Line-Paket Noch dazu hat er mit 80 Kilometern eine große elektri sprechen wir somit von insgesamt 870 Kilometern Ge
längst nicht mehr nur um eine Randerschei- die Anforderungen der E-Auto-Förderung. sich nicht so einfach erkennen, da sie im m Ein bisschen „e“: Der Mild-Hybrid ist effi- sche Reichweite, perfekt für Pendler. Klingt nach „Golf samtreichweite, der GTE kommt auf 760. Gerade hier
nung: Ist doch gerade in diesen Tagen die Deshalb interessieren uns in diesem Kapitel vor allem DSG-Getriebe (DQ400E) untergebracht ist zienter als der reine Verbrenner, wird von Bund im Schafspelz“, der nicht nur viele Qualitäten besitzt, und oberhalb von 130 km/h wird der 1,4erTSI (EA211)
Meldung eingetrudelt, die Zahl der Anträge die beiden förderfähigen Modelle: der vollkommen neue und Herstellern aber nicht gefördert sondern auch von vielen unterschätzt werden dürfte. vom Elektromotor (HEM80evo) unterstützt, welcher dank
des Umweltbonus‘ zur E-Auto-Förderung habe einen eHybrid und der GTE der zweiten Generation. Beide Na dann mal los. Lediglich ein akustisches Signal sym zusätzlichem Schub als elektrischer Boost fungiert.
neuen Rekord erreicht. So vermeldet das Bundesamt Golf sind mit einer auch extern ladbaren Lithium-Ionen- bolisiert die Betriebsbereitschaft des Golf. Mit ausrei Ein Tropfen auf den heißen Stein? Mitnichten! Dieser
für Wirtschaft und Ausfuhrkontrolle (BAFA), dass bislang Batterie ausgestattet, deren Energiegehalt im Vergleich chend geladener Batterie starten sowohl der eHybrid Boost darf durchaus als solcher verstanden werden,
insgesamt über 257.000 Förderanträge gestellt worden zum Vorgänger um 50 Prozent auf 13 kWh vergrößert als auch der GTE stets im sogenannten „EMode“. Dann denn es ist schon erstaunlich, was für eine Power der
sind. Davon entfallen mehr als 161.000 auf reine Elek- wurde. Fangen wir mit dem limonengelben eHybrid an: rollt man flüsterleise vom Hof. Komfortabler geht‘s in der eHybrid mitbringt. Er reagiert blitzschnell auf Gaspedal
troautos (BEV) und rund 96.000 auf Plug-in-Hybrid-Mo- Von außen wirkt der elektrisierte Golf wie ein konventi- Kompaktklasse eigentlich kaum. Das Schöne ist, dass befehle, nicht zuletzt wegen des Elektromotors. Anfahr
delle (PHEV). Alleine im August wurden weit mehr als wir hier die Vorteile zweier Welten genießen dürfen: zum schwäche? Nö. Die 250 Newtonmeter des Benziners
22.000 Anträge gestellt – so viele wie noch nie. Die einen den äußerst komfortablen, elektrischen Antrieb liegen bei 1.550 bis 3.500/min an der Vorderachse
Tendenz ist steigend …
Premiere für den eHybrid
Na, wenn das mal keine günstigen Voraussetzungen für
den neuen Golf 8 sind. Denn er ist nicht nur umfangreich
digitalisiert, sondern gleichzeitig auch das am stärksten
hybridisierte Modell der Marke Volkswagen. Gleich fünf
Zwitter-Antriebe kann der neue Golf vorweisen. Da wä-
ren die 48-Volt-Mild-Hybride als sogenannte eTSI. Den
1.5 eTSI mit 150 PS gibt es ja schon, neu hinzugekom-
men ist die kleinste Variante mit Einliter-Dreizylinder (1.0
Published since GUTE FAHRT is a real classic – and technological topics, as well as how-to
1950 always up to date. This special-interest guides and readers’ now legendary
Readers title has been accompanying Volks- technical advice, are highly relevant
400,000 AWA 2020 wagen fans and drivers for over 70 – and occasionally even astonishing
Sold circulation years. workshop specialists. Of course, these
42.883 IVW II/2020 Today its reach extends to devotees of qualities aren’t just appreciated by
Frequency of publication other car brands from the VW Group, subscribers and purchasers at the news
monthly such as Audi, Porsche, VW commercial stand, but also by the many readers who
Magazine size vehicles and most recently, Skoda obtain GUTE FAHRT from their VW or
210 mm × 280 mm and Seat. Alongside the print version, Audi partner.
which appears monthly, the current
Processing
Saddle stitch magazine also comprises a digital,
app-based version as well as a website Its readership is predominantly male,
Copy price
4.50 € that is updated daily. By concentrating technology-savvy and has abo-
on the vehicles and brands of the VW ve-average purchasing power. In addition
Group, GUTE FAHRT has set itself apart to this, GUTE FAHRT readers are also
by establishing itself as a specialist interested in high-quality products and
magazine while retaining full journalistic first-class services outside the auto-
independence. The editorial board motive market. GUTE FAHRT therefore
has voluntarily restricted themselves to offers a highly attractive, quality-cons-
covering only the group’s brands so as cious, technologically open-minded
to provide thematic depth – based on reader base as a target group that is
profound and extraordinarily compre- prepared to follow the recommendations
hensive knowledge of the vehicles in the made by editorial staff.
Volkswagen family – that is unrivalled in
the field of special-interest magazines.
Against this backdrop, the usual tests,
comparisons, buying advice and
READERSHIP 4
400,000
readers are reached by
9 TIMES
each indivudal
TRAVEL
issue is being and holidays are
GUTE FAHRT per issue.
An absolute peak! of special interest
picked up
to the readers of
83%
approximately
GUTE FAHRT
GUTE FAHRT readers are
of our readers are male TRENDSETTERS
AND
3,784 INNOVATORS
EUROS 606 MONEY
is the average
net household income
(total population 3,288 Euros)
EUROS and investment are
topics the GUTE FAHRT
monthly disposable readers are particularly
income interested in
CIRCULATION INSURANCE
74% of the paid circu- – FINANCIAL
lation directly reaches the
customers of Volkswagen SECURITY
is one of the most important topics
or Audi car dealerships for GUTE FAHRT readers
CARAVANS
will be on the purchase plan of many GUTE FAHRT
40–59
YEARS OLD
readers within the next 2 years. is the core readership
of GUTE FAHRT
Sources: AWA 2020 and IVW 2/2020
PUBLICATION SCHEDULE 5
ISSUE FIRST SELLING DAY SPECIAL TOPICS BOOKING DEADLINE PRINT DATA DEADLINE
01/2021 18.12.2020 13.11.2020 20.11.2020
Beds made to measure
02/2021 22.01.2021 11.12.2020 18.12.2020
for Camp-Mobiles
Big summer tyre test
03/2021 19.02.2021 of size 245/40 R18, 15.01.2021 22.01.2021
driven on Audi A4/A4Avant
For e-mobiles: wallbox assembly at
04/2021 19.03.2021 home – what‘s up, what needs to be 12.02.2021 19.02.2021
considered, who does it?
Wheels Special
05/2021 23.04.2021 17.03.2021 24.03.2021
New aluminium designs for the summer
Camping Special
06/2021 21.05.2021 15.04.2021 22.04.2021
Camper tests and new accessories
Charging e-cars –
07/2021 25.06.2021 at home and on the road: the state of 19.05.2021 27.05.2021
the art! Costs, availability, tips
08/2021 23.07.2021 18.06.2021 25.06.2021
09/2021 20.08.2021 16.07.2021 23.07.2021
The great winter tyre recommendation
10/2021 24.09.2021 20.08.2021 27.08.2021
for Audi, Seat, Skoda and VW
Practical winter accessories -
11/2021 22.10.2021 17.09.2021 24.09.2021
from the chain to the roof box
12/2021 19.11.2021 Christmas presents for motorists 14.10.2021 21.10.2021
01/2022 17.12.2021 12.11.2021 19.11.2021
DIMENSIONS/RATES 6
EDITORIAL SECTION
„ADVERTISING IN APPROPRIATE
JOURNALISTIC ENVIRONMENTS INCREASES
PUBLIC AWARENESS.“
source: VDZ, Editorial Media Factbook
2/1 page
Trim size* 420 × 280
SIZE 4C
1/1 15,228.00 €
Including
App
1/2 7,787.00 € + Link activation
+ Picture Galerie
1/3 5,303.00 €
+ Video integration
1/4 4,015.00 €
2/1 30,257.00 €
1/1 page
Trim size* 210 × 280 SPECIAL POSITIONS
4C
Back cover 19,738.00 €
Inside front cover 18,234.00 €
Inside back cover 17,482.00 €
Opening Spread 33,304.00 €
The prices quoted are exclusive VAT.
1/2 page vertical 1/2 page horizontal
Type area 90 × 260 Type area 190 × 126
Trim size* 100 × 280 Trim size* 210 × 136 DISCOUNTS
FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION
3 adverts 3% 2 pages 5% 2 issues 5%
6 adverts 6% 3 pages 8% 3 issues 10 %
9 adverts 9% 6 pages 10 % 4 issues 15 %
12 adverts 12 % 9 pages 12 % 5 issues 20 %
18 adverts 15 % 12 pages 15 %
1/3 page vertical 1/3 page horizontal 18 pages 18 %
Type area 62 × 260 Type area 190 × 83
AGENCY COMMISSION 15 %
Special discounts on request
SPECIAL POSITIONS
1/4 page 1-column 1/4 page 2-columns Diagonal, island ad and priority places, for example
Type area 43 × 260 Type area 90 × 126
Trim size* 55 × 280 besides editorial additional 25% charge.
Reprints and PDFs of editorial content on request.
Please ask for our price list.
* Trim on all sides + 3 mm. Text and image-critical parts 10 mm to the inside.
1/4 page 4-columns
All format specifications in mm (width x height).
Type area 190 × 60
Any trimming marks must be set at a distance of at least 3 mm from the net format.
Trim size* 210 × 68
DIMENSIONS/RATES 7
SPECIAL SECTION SERVICE
SIZE B/W 2C 4C
1/1 4,118.00 € 5,082.00 € 7,118.00 €
1/2 2,110.00 € 2,591.00 € 3,609.00 €
1/3 1,439.00 € 1,760.00 € 2,439.00 €
Inkluding
App
1/4 1,083.00 € 1,317.00 € 1,832.00 € + Link activation
1/1 page 1/2 page vertical
Trim size* 210 × 280 Type area 90 × 260 1/8 565.00 € 682.00 € 945.00 €
Trim size* 100 × 280 1/16 294.00 € 346.00 € 480.00 €
All prices exclude statutory VAT.
ISSUE DISCOUNTS
3 issues 10 %
6 issues 20 %
1/2 page horizontal 1/3 page horizontal 12 issues 35 %
Type area 190 × 126 Type area 190 × 83
Trim size* 210 × 136 No further discounts!
AGENCY COMMISSION 15 %
STARTING OFFERS
For first time advertisers are available on request.
1/4 page 1-column 1/4 page 2-columns SPECIAL POSITIONS
Type area 43 × 260 Type area 90 × 126
Trim size* 55 × 280 Not available in Section Service.
1/4 page 4-columns 1/8 page Type area
Type area 190 × 60 1-column 43 × 126
Trim size* 210 × 68 2-columns 90 × 60
4-columns 190 × 28
1/16 page Type area
vertical 43 × 60
horizontal 90 × 28
* Trim on all sides + 3 mm. Text and image-critical parts 10 mm to the inside.
All format specifications in mm (width x height).
Any trimming marks must be set at a distance of at least 3 mm from the net format.
AD SPECIALS 8
LOOSE INSERTS
MAX. MINIMUM SUBSCRIPTION
WEIGHT PRICE INSERTIONS
SIZE INSERTION CIRCULATION
up to 25 g 90.00 € per mil
up to 50 g 120.00 € per mil 200 x 270 mm Partial insertions
(width x height) in the retail sale 5,000 Germany
up to 75 g 145.00 € per mil 3 samples circulation by copies available
when placing Nielsen regions on in total only.
up to 100 g 195.00 € per mil the order request
up to 125 g 265.00 € per mil
*Other bound inserts available upon request. Plus expenses for booking a subscription circulation.
TIP-ONS
SIZE PRICE
Postcard / + costs for the 1/1 page carrier advertisement
47.00 € per mil
Envelope
+ additional costs when booking the subscription circulation
Booklet 68.00 € per mil
Please send stand samples and 10 adhesive inserts for
Test sample 77.00 € per mil a test run before the closing date.
BOUND INSERTS
SIZE PRICE
4-pages 110.00 € per mil Paper quality: 70-150g/m2
6-pages 130.00 € per mil Format: Please contact the media sales department
for specifications
8-pages 150.00 € per mil
Insertion: only overall.
12-pages 170.00 € per mil
Position: In the middle of the magazine „artificial middle“
16-pages 190.00 € per mil (additional costs on request)
The prices quoted are exclusive VAT.
AGENCY COMMISSION 15 %
Ad Specials are not valid for discount!
You can find more information about the Ad Specials at: www.dk-mediasales.de/ad-specials
IMPORTANT DETAILS
A closed edge is required for the machine processing of inserts.
For inserts that exceed the width of the magazine, this must be the long side.
Inserts by hand and other formats on request. For inserts that exceed the specified format, there are additional technical costs.
Loose inserts and bound inserts with third-party advertisements only after agreement with the publishing house.
Delivery must be made 3 weeks before the first day of sale (duty paid and free to the printing company). Shipping documents are
obligatory! Please provide the following information on the delivery papers: Intended use, magazine, number of issue, total weight,
total quantity and packing size.
DK-BRAND-COMBINATION 9
THE DK-BRAND-COMBINATION
Under the brand of DK, 13 other special interest magazines are
being published. Many of them are market leader within their field
COMBINATION DISCOUNTS
apply for a customer’s advertisments and offer an enormous po-
tential for saving up to 20%. With an identical volume of advertising
placements you may vary and change the advertising motive and
the date of publishing.
NUMBER DK-BRAND-
OF MAGAZINES COMBINATION-DISCOUNT
2 issues 5%
3 issues 10 %
4 issues 15 %
5 issues 20 %
GUTE FAHRT APP 10
„MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY.
HIGH-QUALITY CONTENT IS VALUED BY USERS
REGARDLESS OF THE OUTPUT MEDIUM.“
source: VDZ, Editorial Media Factbook
In our kiosk app, we offer you an integration of your insert as a
Free Special for an exposed customer approach.
Your product information will be integrated as a multi-page
leaflet and will be available for publication on the same level as
the digital editions of the media brand.
In this way you reach the reader of the digital issue directly
and communicate your information in the environment familiar
to the readers.
FREE SPECIAL
RUNTIME PACKAGE ADVERTISING PRICE
Print/App 600 €
insert plus
1 issue Combination
10 Link activation,
+ 6 weeks + Video integration
+ Picture gallery
App Only 900 €
The prices quoted are exclusive VAT.
sales per issue
555
readers per issue
2,343
app user per day
97
According to the publisher Ø 2020
AGENCY COMMISSION 15
See booking deadline and delivery schedule for data on page 5. Additional multimedia features (audio files, videos, galleries and links) on request.GUTE FAHRT APP FLEXSLIDER 11
In addition to the regular advertising options in our digital Apps, we offer the
opportunity to book the innovative FlexSlider.
This element is a conventional slider, which can be used by advertisements
as well as for editorial content.
• innovative advertising medium for all mobile devices
• prominent presentation
• up to 4 different motifs/products/functions possible
• enables sales directly out of the App
• high contact frequency and - quality
FLEXSLIDER
POSITION POSITION POSITION POSITION
1 2 3 4
Contacts per month 650.00 € 500.00 € 350.00 € 175.00 €
per issue per issue per issue per issue
2910
according to the publisher, Ø 2020 All prices exclude statutory VAT.
CROSSMEDIA DISCOUNT 10 % (on App-Price)
AGENCY COMMISSION 15 %
FlexSlider
....DISPLAY ADS WWW.GUTE-FAHRT.DE 12
„ON DIGITAL MEDIA WEBSITES, USERS STAY MUCH LONGER
PER PAGE IMPRESSION THAN ON SOCIAL MEDIA SITES.“
source: VDZ, Editorial Media Factbook
DESKTOP
FORMS OF ADVERTISING SIZE IN PIXEL CPT
Fullsizebanner 468 × 60 (max. 620 x 60) 10.00 €
Medium Rectangle 300 × 250 40.00 €
Skyscraper / Wide Skyscraper 120/160 × 600 40.00 €
HalfpageAd 300 × 600 49.00 €
XXL Banner 728 × 90 30.00 €
AdBundle 300 × 250 / 160 × 600 / 728 × 90 37.00 €
BillboardAd 900 × 250 49.00 €
Wallpaper 728 × 90 and 120/160 × 600 59.00 €
Page Impressions
FireplaceAd 300 x 600 / 1024 x 100 / 300 x 600 70.00 €
104,531
Parallax 500 x 990 45.00 €
Visits
FloorAd 1200 × 200 70.00 €
73,088
Unique User
MOBILE
63,878
WERBEMITTEL FORMAT IN PIXEL TKP
According to the publisher 08/20
Mobile Banner 6:1 320 × 50 30.00 €
Mobile Banner 4:1 320 × 70 30.00 €
Mobile Banner 2:1 320 × 150 35.00 €
Medium Rectangle Mobile 300 × 250 40.00 €
HalfpageAd 300 × 600 49.00 €
Parallax 375 x 680 45.00 €
Catfish 320 × 100 50.00 €
CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
+ Targeting per criterion 2.50 € CPT COMBINATION CROSSMEDIA
VOLUME DISCOUNT
DISCOUNT DISCOUNT
+ Sticky 2.50 € CPT*
200,000 AI 5% 2 websites 5%
+ Expandable 5.00 € CPT
400,000 AI 7% 3 websites 7% Crossmedia discount
* bookable for Wallpaper and FireplaceAd print / online 10 %
650,000 AI 10 % 4 websites 10 % (on online price)
800,000 AI 15 % 5 websites 15 %
AGENCY COMMISION 15 %
Creation of the advertisement with a surcharge.
Examples of formats and information on
www.dk-mediasales.de/digital-adsVIDEO ADVERTISING 13
„LONGER DURATION OF VISIT MEANS GREATER ATTENTION
AND AWARENESS POTENTIAL FOR ADVERTISING.“
source: VDZ, Editorial Media Factbook
InPage Video Ads are great if you have video content which
should be delivered eye catching with a high reach. We deliver
a display ad with an integrated video clip on our websites.
Depending on the format, other functionalities such as full
screen or expandable can be activated for the campaign.
You only have to provide us with a banner as well as a video
which are linked and delivered by us. As a result, there is no
need for complex programming or embedding of the video in
Page Impressions
the ad.
104,531
For the Video Banner as well as Video InRead even the delivery
Visits
of only one video is necessary.
73,088
Unique User
63,878
According to the publisher 08/20
INPAGE VIDEO ADS
VOLUME COMBINATION CROSSMEDIA ADVERTISING SIZE SIZE IN PIXEL CPT
DISCOUNT DISCOUNT DISCOUNT
200,000 AI 5% 2 Websites 5 % Video Banner 300 × 250 55.00 €
400,000 AI 7% 3 Websites 7 % Crossmedia discount Video InRead 640 × 480 50.00 €
print / online 10 %
650,000 AI 10 % 4 Websites 10 % (on online price) Video FloorAd 1200 × 200 75.00 €
800,000 AI 15 % 5 Websites 15 % Video Background 300 x 600 / 1024 x 205 / 300 x 600 80.00 €
CPT = Costs per Thousand.
AGENCY COMMISSION 15 % All prices exclusive VAT, subject to change without notice.
Contact us if you are interested in video productions
and further integration solutions.
Examples of formats and information on
www.dk-mediasales.de/digital-adsNEWSLETTER 14
APPROPRIATE ENVIRONMENTS ENHANCE BRAND IMAGE.“
source: VDZ, Editorial Media Factbook
The GUTE FAHRT newsletter regularly informs the subscribers
about brand-new events, new developments on the market,
and provides a preview of the upcoming print edition.
With newsletter advertising you can transfer your marketing
message focused on our users.
The fact that the users have subscribed themselves to our
newsletters on their own initiative shows that the interest and
attention is very high.
Maximum 3 media placements per newsletter.
Frequency: biweekly
SIZE IN PIXEL
PRESENTER PRESENTER PRESENTER
1 2 3
600 x 150 600 x 150 600 x 150
75.00 € CPT 65.00 € CPT 55.00 € CPT
CPT = Costs per thousand subscriptions.
All prices exclusive VAT, subject to change without notice.
Subscribers
14,704
Open rate
29.47 %
as of September 2020
CROSSMEDIA DISCOUNT 10 % (on newsletter price)
AGENCY COMMISION 15%
Placement without commitment.CONTENT MARKETING 15
Content Marketing plays an increasingly important role in „EDITORIAL MEDIA OFFER HIGH
communication.
FLEXIBILITY, IN-HOUSE CREATIVE
And for a reason: TEAMS, TAILORED SOLUTIONS
Content used in environments thematically related to the brand AND PLENTY OF ROOM FOR EYE-
or product provides an effective and efficient way to strengthen
a brand‘s image or generate leads.
CATCHING ADVERTISING.“
source: VDZ, Editorial Media Factbook
SPONSORED NEWS WEBSITE
We offer you to book sponsored news on our websites. With
this Format you can publish industry, company or product
news in the look and feel of the respective website.
After clicking on the news as a teaser, our users will be taken
to a further article or directly to your company website.
The strong awareness of the sponsored news as a type of
content marketing is proved: The performance values of spon-
sored news are significantly higher compared to display ads.
price per month and site:
€ 2,150.00
including reporting, support and a weekly change of your content.
All prices exclusive VAT, subject to change without notice.
SPONSORED NEWS NEWSLETTER
The native format Branchen News is also available in our
newsletters. There you can publish industry, company and
product news in the look and feel of the respective news-
letter.
After clicking on the industry news as a teaser, our users will
be taken to a further article on the website or directly to your
company website.
ANZEIGE
The industry news as a comparable content marketing format
on the websites have shown that these components are
accepted by the user and thus create a strong perception and
best performance values.
Price per newsletter and issue:
2,950.00 €
including reporting and support.
All prices exclusive VAT, subject to change without notice.CONTENT MARKETING 16
ADVERTORIAL
Catch our users with your comprehensive product information
in an editorial environment.
Use the high receptivity of the reader for your brand/product.
The integration of an advertorial is possible on our websites.
A Display Ad is included in the package to increase the reach
of the advertising special. If the user clicks on the ad he will
be forwarded to the ad special. Additional display ads can be
booked.
POSSIBLE INTEGRATION COMPONENTS
• Picture gallery
• Video-integration
• Links to your website
Video • E-Paper Integration
Integration
OPTIONS
Online-Advertorial A
• incl. AdBundle with 100,000 Ad Impressions
• incl. technical costs (2,500.00 €)
Gallery
• incl. feature-element in the side column
€ 6,900.00
The screenshot is just an example, since it is an individual
product. All prices exclusive VAT. Online-Advertorial B
• incl. BilllboardAd with 100,000 Ad Impressions
• incl. technical costs (2,500.00 €)
• incl. feature-element in the side column
€ 7,500.00Sie können auch lesen
