MEDIA INFORMATION 2020 - Europe's largest sailing magazine - Delius Klasing
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MEDIA
INFORMATION 2020
Europe’s largest
sailing magazine
Foto: © YACHT/Rick Tomlinson
PRICE LIST No. 66
SUMMARY 2
YACHT PRINT YACHT DIGITAL
The magazine 3 YACHT incl. YACHT classic App 12
Readership 4 YACHT App Flexslider 13
Publication schedule 5 Display ads 14
Dimensions / Rates Video advertising 15
Editorial section 6
Newsletter 16
Special rate YACHT market 7
Content Marketing
Ad specials 8 Sponsored News 17
DK-brand-combination 9 Advertorial 18
YACHT classic 10 Online Specials
Insurance channel 19
XXL- special WOHNEN AM WASSER 11
Click
content
for instant
SPECIFICATIONS information
Print: www.dk-mediasales.de/specifications-print
Digital: www.dk-mediasales.de/specifications-digital
Standard Terms and Conditions : The current terms and conditions are available at www.delius-klasing.de/agb
Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten
MEDIA SALES DELIUS KLASING VERLAG EDITORIAL OFFICE
Our contact persons can be found at Siekerwall 21 Editor in Chief Jochen Rieker
www.dk-mediasales.de/ 33602 Bielefeld, Germany mail@yacht.de
kontakt-wassersport telephone +49 521 559 0 ABC-Str. 21
20354 Hamburg, Germany
THE MAGAZINE 3
Y A C H T 19 — 2 0 19 YACHT-TEST • ELAN IMPRESSION 45.1 85
ALLES ZUM TOURENSEGELN
2019) gepasst, auch wenn sie gegenüber den
Wettbewerberinnen (Bavaria C45, Hanse
458, Beneteau Oceanis 46.1) etwa einen hal-
ben Meter kürzer ist. Leider aber hat es die
brandneue Slowenin damals nicht zum
Gruppentest nach Neustadt geschafft. Für
den Einzeltest steht der YACHT nun das ers-
te neue Schiff zur Verfügung, ausgestattet
mit dem optional erhältlichen Rollmast und
einfachen Fahrtensegeln aus Dacron.
Die Testbedingungen in der Bucht von
Piran an der Adria sind mit rund 10 Knoten
konstanter Thermik geradezu ideal. Bei dem
leichten Wind profitiert die Impression 45.1
insbesondere von ihrer mächtigen Genua.
Ober- und Unterwanten stehen bei ihr in-
nen, direkt am Kajütaufbau, was eine Vor-
segelüberlappung von bis zu 135 Prozent er-
möglicht.
Diese Riggkonfiguration ist generell rar
Gut betucht. Bei wenig Wind geworden, gerade bei Fahrtenyachten. Bei Auf der Optionenliste steht unter vielem anderen auch ein
bringt die große, überlappende moderneren Schiffskonzepten werden die komplettes BIMINI. Das Cockpitdach ist stabil verankert und
Genua Vorteile Oberwanten üblicherweise ganz außen di-
rekt in den Rumpf eingeleitet, was konstruk-
kann auch bei rauen Bedingungen stehen bleiben
tiv einfacher und in der Produktion günsti-
ger ist, dafür aber die Fläche des Vorsegels
limitiert. Auf eher windschwachen Revieren
und am Mittelmeer ist die weit überlappen-
de Genua wie diejenige der Impression 45.1
R
vorteilhaft, auch weil die Eigner dank des
espekt! Der 43-Fußer aus hinaus. Zwar wird er in der slowenischen pit weiter gestreckt werden. Dafür hat die breiteren Einsatzbereichs auf zusätzliche Se-
Elans Fahrtenreihe Impres- Werft immer noch in denselben, jedoch stark Werft die Decksform der Vorgängerinnen im gel wie Gennaker oder Code Zero verzichten
sion hat über die Jahre eine modifizierten Formen des Archetyps 434 ge- hinteren Teil komplett umgebaut. Im Ver- können. Und: Die Durchgänge über die Sei-
beachtliche Karriere hin- baut, aber er ist mehr als eine weitere Ver- gleich zur Impression 444 verfügt das neue tendecks zum Bug bleiben frei von Hinder-
gelegt. 2004 kam das Schiff sion: nämlich im Wesentlichen ein fast neu Schiff über eine deutlich längere Plicht, die nissen – ebenfalls gut.
als Impression 434 auf den entwickeltes Schiff. Duchten sind jetzt mehr als zwei Meter lang.
Markt, als Auftaktmodell für die damals ganz Und auch für den Steuermann steht hinter POTENZIAL VORHANDEN
neue Tourenlinie. Die 434 wurde zum Auf- STILMIX: ALTMODISCH UND MODERN dem Rad mehr Platz zur Verfügung. Die Installation einer Selbstwendefock be-
reger mit vergleichsweise breitem Heck und Geändert wurde insbesondere das Heck, Geblieben sind dagegen der vergleichs- zeichnet die Werft als „machbar“, bietet sie INTEGRIERT ENTSPANNT FEUDAL
doppelten Steuerständen, was in der Län- welches bei unveränderter Rumpflänge jetzt weise hohe, geschwungene und nach vorn als Option aber nicht an. Dafür kann die Der Ankerkasten ist als Teil Hinter dem Rad freut sich Grill und Außenspüle im
genklasse zu der Zeit noch selten war. Und lotrecht abfällt und mit einer großen Bade- abgestufte Kajütaufbau, die schrägen Rumpf- Standard-Genua rollgerefft werden. Natür- der Decksform vom Rumpf der Steuermann über aus- Heck gibt es auf Wunsch.
das Boot hat mit Ausbauversionen bis zum klappe versehen ist. Damit konnte das Cock- fenster sowie der geneigte Steven am Bug, lich könnte man das Schiff für Starkwind- getrennt. Die elektrische reichend viel Platz und eine Damit geht jedoch noch
Vierkabiner im Chartermarkt eingeschlagen. was optisch vielleicht etwas altmodisch da- reviere alternativ oder zusätzlich mit einer Ankerwinsch ist optional gute Übersicht nach vorn mehr Stauraum verloren
Mit mehr als 300 verkauften Exemplaren in herkommen mag und sicher nicht den aktu- kleineren Fock ausstatten.
nur fünf Jahren hat das Modell bei Elan für ellsten Designtrends entspricht. Auf den ers- Wer sportlich mit Gennaker oder Code
prall gefüllte Auftragsbücher gesorgt. ten Blick passt der Stilmix daher auch nicht Zero segeln möchte, kann einen aufsteck-
2010 folgte das erste Update zur Impres-
sion 444 (Test in YACHT 20/10) mit einer DIE OPTISCHE ganz zusammen. Nüchtern und unvorein-
genommen betrachtet, lässt sich der neuen
baren, allerdings nur sehr kurzen Bugspriet
ordern. Die trendige, fest angebaute Bug-
HARMONIE IST
ganzen Reihe von kosmetischen, aber kaum Impression 45.1 allerdings eine gewisse Ele- nase, wie sie von der Konkurrenz (Bavaria,
substanziellen Neuerungen. Eine nochmali- ganz unter Segeln nicht absprechen. Man Beneteau, Dufour, Jeanneau) bereits werft-
ge Anpassung erhielt die Konstruktion von kann die Optik mögen, muss es aber nicht. seitig geliefert wird, kann und will Elan für
NICHT AUF DEN
F O T O S : YA C H T / A . C A R L O N I
Rob Humphreys vor fünf Jahren, als sie nach Es ist wie immer in stilistischen Fragen eine die Impression 45.1 nicht realisieren.
ebenfalls vorwiegend optischen Änderun- Ansichtssache. Bei 3 Beaufort schafft die Impression 6,5
gen zur Impression 45 wurde.
Was nun geschieht – immerhin 15 Jahre
ERSTEN BLICK Die Impression 45.1 hätte auch gut in
den erst jüngst von den YACHT durchge-
Knoten hoch am Wind und wendet dabei
über einen Winkel von 90 Grad. 7,7 Knoten
ZUGÄNGLICH
Die Heckplattform ist gut begehbar. Es
DURCHSICHTIG
Das große Panoramafenster im Kajütaufbau
nach der Erstvorstellung –, geht erstmals über
kosmetische Korrekturen an dem Longseller GEGEBEN führten Vergleichstest in der Klasse der 45-
Fuß-Tourer (YACHT-Ausgaben 14 und 15/
loggt der Tourer unter diesen Bedingungen
mit halbem Wind, ebenfalls nur mit Ge-
fehlen aber Haltegriffe an der Badeleiter gehört zum Konzept der Impression-Reihe
Published since THE MAGAZINE THE MARKET
1904
YACHT is the German sailing commu- YACHT is primarily distributed in the
Sold circulation
nity‘s newsroom. Founded in 1904, it is German speaking countries of Europe:
38,094 copies IVW 02/2019
not only the market leader Germany, Austria and Switzerland. But
Frequency of publication but also the German „sailing bible“. significant parts of the circulation also go
fortnightly (25 issues a year)
Every fortnight the editorial team suc- to the Netherlands, Belgium, Luxem-
Magazine size cessfully combines practical expertise bourg, Croatia, Denmark, Spain, Greece
215 mm × 280 mm with a passion for sailing. 180,000 and Italy, where many people can speak
Processing readers per issue (AWA 2019) obviously and read German. In total, YACHT has
Saddle stitch agree, making YACHT Europe‘s largest subscribers in more than 25 countries,
Copyprice sailing magazine. We are attending the including the United States.
€ 5.50 following shows: boot Düsseldorf, Hiswa
te water, Yachting Festival Cannes,
Interboot Friedrichshafen, Salone
Nautico Genova, Hamburg Boat Show,
Ft. Lauderdale Int. Boat Show, METS
Amsterdam and Boot & Fun Berlin where
we will distribute an additional ciculation
of YACHT magazine. YACHT is also
initiator and organizer of the „European
Yacht of the Year“ award, the most
important watersports award Worldwide.
READERSHIP 4
RANGE 5.9 Chance of page
180,000
78
contact is
TIMES
the reader
READERS picks up each
%
89%
issue
YACHT readers are
TREND-
of our readers are men
SETTERS AND
Almost two thirds are engaged in
the purchase of a sailing boat! INNOVATORS
buyer potential
= 63%
67% are willing to spend 104 38%
of
MINUTES readers
more than
100.000 €
on a sailing yacht is the average are company
reading time owners or
5,731 per issue
self-employed
EURO 2,828 Euro
average net
household income is the average financial scope of
(total population 3,163 Euro) the YACHT readers
USING YACHT-CHANNELS
82% as a magazine, 52% web page,
30% newsletter, 28% YACHT TV,
53.6 YEARS
is the average age of
18% APP/digital, 8% Facebook YACHT readers
Sources: AWA 2019 and Readers Survey 2018 (Market Research)
PUBLICATION SCHEDULE 5 ISSUE FIRST SELLING DAY SPECIAL TOPICS BOOKING DEADLINE PRINT DATA DEADLINE 01/2020 18.12.2019 05.11.2019 15.11.2019 01/2020 27.11.2019 SONDERHEFT YACHT CLASSIC 16.10.2019 04.11.2019 02/2020 02.01.2020 boot Düsseldorf - Ausrüstung 12.11.2019 22.11.2019 03/2020 15.01.2020 boot Düsseldorf 26.11.2019 06.12.2019 04/2020 29.01.2020 10.12.2019 20.12.2019 05/2020 19.02.2020 07.01.2020 17.01.2020 06/2020 04.03.2020 21.01.2020 31.01.2020 07/2020 18.03.2020 04.02.2020 14.02.2020 08/2020 01.04.2020 18.02.2020 28.02.2020 09/2020 15.04.2020 03.03.2020 13.03.2020 10/2020 29.04.2020 XXL-Special WOHNEN AM WASSER 17.03.2020 27.03.2020 11/2020 13.05.2020 Hamburg ancora Yachtfestival 31.03.2020 07.04.2020 12/2020 27.05.2020 14.04.2020 24.04.2020 13/2020 10.06.2020 28.04.2020 08.05.2020 02/2020 17.06.2020 SONDERHEFT YACHT CLASSIC 05.05.2020 19.05.2020 14/2020 24.06.2020 12.05.2020 20.05.2020 15/2020 08.07.2020 26.05.2020 05.06.2020 16/2020 22.07.2020 09.06.2020 19.06.2020 17/2020 05.08.2020 23.06.2020 03.07.2020 18/2020 19.08.2020 HISWA in-water Boat Show 07.07.2020 17.07.2020 19/2020 02.09.2020 21.07.2020 31.07.2020 20/2020 16.09.2020 Interboot Friedrichshafen 04.08.2020 14.08.2020 21/2020 30.09.2020 18.08.2020 28.08.2020 22/2020 14.10.2020 Hamburg Boat Show 01.09.2020 11.09.2020 23/2020 04.11.2020 22.09.2020 02.10.2020 24/2020 18.11.2020 METS Amsterdam 06.10.2020 16.10.2020 01/2021 25.11.2020 SONDERHEFT YACHT CLASSIC 20.10.2020 30.10.2020 25-26/2020 02.12.2020 20.10.2020 30.10.2020 01/2021 16.12.2020 03.11.2020 13.11.2020
DIMENSIONS / RATES 6
EDITORIAL SECTION
„ADVERTISING IN APPROPRIATE
JOURNALISTIC ENVIRONMENTS INCREASES
PUBLIC AWARENESS.“
source: VDZ, Editorial Media Factbook 2019
2/1 page
Trim size* 430 × 280
SIZE B/W 4C
App
1/1 7,220.00 € 10,190.00 € included
1/2 3,960.00 € 5,500.00 € + link activation
+picture gallery
1/3 2,890.00 € 4,200.00 € + video
1/4 2,150.00 € 2,920.00 €
2/1 14,200.00 € 20,140.00 €
1/1 page
Trim size* 215 × 280
SPECIAL POSITIONS
4C
Pole position 1/3 page 4,480.00 €
Island Ad 115 × 115 mm 5,260.00 €
Inside front cover 11,280.00 €
Inside back cover 10,660.00 €
Back cover 12,310.00 €
1/2 page vertical 1/2 page horizontal
Opening Spread 21,530.00 €
Trim size* 107 × 280 Trim size* 215 × 140
Further on request.
The prices quoted are exclusive VAT.
DISCOUNTS
FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION
3 adverts 3% 2 pages 5% 2 issues 5%
6 adverts 6% 3 pages 10% 3 issues 10%
1/3 page vertical 1/3 page horizontal
Trim size* 78 × 280 Trim size* 215 × 97 9 adverts 9% 6 pages 15% 4 issues 15%
12 adverts 12% 9 pages 18% 5 issues 20%
18 adverts 15% 12 pages 21%
24 adverts 18%
Section discount and bonus sales on request.
AGENCY COMMISSION 15%
1/4 page 1-column 1/4 page 2-columns
Type area 45 × 254 Type area 94 × 124 EARLY BOOKING DISCOUNT OF 10%
Trim size* 54 × 280
Requires a booking of at least 3 advertisements in the editorial section before
January 31st, 2020.
Reprints and pdfs of editorial content on request.
Please ask for our price list.
1/4 page 4-columns
Type area 192 × 60 * All advertisements with bleed format must have a trim of 5 mm around the page. All important elements have to be
Trim size* 215 × 70 10 mm away from the trim. All format specifications in mm (width x height).
DIMENSIONS / RATES 7
SPECIAL RATE YACHT MARKET
SIZE B/W 2C 4C App
included
1/1 7,220.00 € 8,210.00 € 10,190.00 € + link activation
1/2 3,840.00 € 4,350.00 € 5,370.00 € +picture gallery
+ video
1/3 2,640.00 € 3,090.00 € 4,200.00 €
1/2 page 1/2 page vertical 1/4 2,040.00 € 2,300.00 € 2,810.00 €
Trim size* 430 × 280 Type area 94 × 254
1/8* 917,50 € 1,047,50 € 1,307,50 €
1/16* 467,50 € 537,50 € 657,50 €
1/32* 242,50 € 272,50 € 332,50 €
*Picture gallery and video with extra charge.
The prices quoted are exclusive VAT.
ISSUE DISCOUNTS
3 issues 10%
1/2 page horizontal 1/3 page horizontal
6 issues 20%
Type area 192 × 124 Type area 192 × 82
12 issues 30%
25 issues 45%
No further discounts!
AGENCY COMMISSION 15%
1/4 page 1-column 1/4 page 2-columns CLASSIFIED ADVERTISING PER MM/1-COLUMN:
Type area 45 × 254 Type area 94 × 124
B/W = 8.15 € 2C = 9.25 € 4C = 11.50 €
Link integration = 12.50 €
CODE CHARGE
9.24 €
SHIPPING AGENTS / BROKER SECTION
1/4 page 4-columns 1/8 page type area WATERSPORTS SCHOOLS
Type area 192 × 60 1-column 45 × 124
2-columns 94 × 60 MARINAS / HOLIDAY HOMES
4-columns 192 × 28
Please ask your sales representative for details!
START OFFER
for first time advertisers on request.
SPECIAL POSITIONS
1/16 page type area 1/32 page type area
vertical 45 × 60 45 × 28 Not available in YACHT MARKET.
horizontal 94 × 28
*All advertisements with bleed format must have a trim of 5 mm around the page.
All important elements have to be 10 mm away from the trim.
Minimum size for ads = 1-column, 10 mm.
All format specifications in mm (width x height).
AD SPECIALS 8
LOOSE INSERTS
MAX. MINIMUM SUBSCRIPTION
WEIGHT PRICE INSERTIONS
SIZE INSERTION CIRCULATION
up to 25 g 90.00 € per mil
up to 50 g 120.00 € per mil Partial insertions
205 x 270 mm
in the retail sale 20,000 Germany
3 samples
up to 75 g 145.00 € per mil circulation by copies available
when placing
Nielsen regions on in total only.
the order
up to 100 g 195.00 € per mil request
up to 125 g 265.00 € per mil
Further on request. Additional costs when booking the subscription circulation.
Upgrade your loose insert from print to our YACHT app (see also page 12).
TIP-ONS
SIZE PRICE
Postcard / + costs for the 1/1 page carrier advertisement
47.00 € per mil
Envelope
+ additional costs when booking the subscription circulation
Booklet 68.00 € per mil
Stand samples and 10 adhesive inserts for test run before the
Test sample 77.00 € per mil closing date.
BOUND INSERTS
SIZE PRICE
4-pages 110.00 € per mil Paper quality: 70-150 g/m2
6-pages 130.00 € per mil Format: Please contact the media sales department
for specifications
8-pages 150.00 € per mil
12-pages 170.00 € per mil Insertion: only overall
Position: In the middle of the magazine („artificial middle“)
16-pages 190.00 € per mil
(Additional costs on request)
Additional information about our Ad Specials on: www.dk-mediasales.de/ad-specials
AGENCY COMMISSION 15%
IMPORTANT DETAILS:
Machine processing of loose inserts requires a closed edge. For inserts excising the width of the magazine this has to be the
longside. For inserts that have to be added manually extra costs will be charged. Extra costs for subscription circulation.
Special insertions are not discounted!
Loose inserts and bound inserts containing ads of third parties only after consultation with the publishing house.
All other special insertions on request.
Shipping documents are obligatory! Delivery date: 3 weeks prior to on sale date. Delivery must take place duty and carriage paid.
Shipping documents have to include the following details: reason for transfer, magazine, number of issue, total weight volume and
pack size.
DK-BRAND-COMBINATION 9
THE DK-BRAND-COMBINATION
Under the brand of DK, 13 other special interest magazines are
being published. Many of them are market leader within their field.
COMBINATION DISCOUNTS
apply for a customer’s advertisments and offer an enormous po-
tential for saving up to 20%. With an identical volume of advertising
placements you may vary and change the advertising motive and
the date of publishing.
NUMBER DK-BRAND-
OF MAGAZINES COMBINATION-DISCOUNT
2 issues 5%
3 issues 10%
4 issues 15%
5 issues 20%
YACHT CLASSIC 10
THE MAGAZINE
We are writing about sailing. About Like the way boatbuilding of bygone
the beauty of historical unique yachts. times is reflecting the entire history of
About creators of technically venturous society, economy, science und tech-
constructions in a prior era. About the nology YACHT classic is describing the
fascination of classic forms. And about genre‘s whole spectrum. From a very
the growing enthusiasm that makes special perspective. In its own visual
people preserve these treasures of art. conception. With remarkable accounts
Nothing else we are writing about and and reports.
still it is no sailing magazine. Not only.
It is at the same time an edition for
culture and way of life, a reader of
contemptorary history and philosophy.
Print run
SIZE INCL. DIGITAL/ APP
38,000 copies
1/1 5,135.00 €
Processing 1/2 2,715.00 €
Perfect binding 1/3 1,885.00 €
Magazine size 1/4 1,475.00 €
215 mm × 280 mm 2/1 10,075.00 €
Volume
128 pages
DISCOUNTS
Copy price
FREQUENCY DISCOUNTS
€ 7.50 You can find
2 ads 15%
the dimension
VOLUME DISCOUNTS on page 6 + 7,
see YACHT
1 page 5%
2 pages 15%
COMBINATION
5% on YACHT classic
PLACEMENT COLLECTIVE "RAT & TAT"
S IZE ONE ISSUE* TWO ISSUES*
1/8 page 4c 2-columns 260.00 € 410.00 €
1/16 page 4c 2-columns 180.00 € 300.00 €
* No further discounts.
AGENCY COMMISION 15%
Special insertions, loose inserts and bound inserts on request.
PUBLICATION SCHEDULE
ISSUE FIRST SELLING DAY BOOKING DEADLINE
1/20 27.11.2019 16.10.2019
2/20 17.06.2020 05.05.2020
1/21 25.11.2020 20.10.2020
The prices quoted are exclusive VAT.XXL-SPECIAL WOHNEN AM WASSER 11
THE MAGAZINE
Sailors and power boaters have a In WOHNEN AM WASSER, we show
special connection to the water. They possibilities and ways to fulfill a dream
spend precious time on it - by the water of a nautical lifestyle. Not only on the
is where they feel happiest. This feeling coasts, but also in the city and in the
need not just be for the weekends, or country.
for holidays, many choose to live by the
water. Whether visiting, or living by the
water, it is a lifestyle we understand.
Print run
150,600 copies
Total circulation 1/1 page 1/2 page vertical 1/2 page horizontal 1/3 page horizontal
Trim size* 205 × 300 Trim size* 102 × 300 Trim size* 205 × 145 Trim size* 205 × 95
458,000* readers
Magazine size
205 mm × 300 mm
Distribution
as XXL-Special in YACHT, BOOTE and
BOOTE EXCLUSIV
Frequency of publication 1/3 page vertical 1/4 page 2-columns 1/8 page** 2-columns
1× per year Trim size* 63 × 300 Type area 90 × 135 Type area 90 × 65
1/4 page 4-columns
Processing Trim size* 205 × 70
saddle stitch
* All advertisements with bleed format must have a trim of 5 mm around the page.
All important elements have to be 10 mm away from the trim. All format specifications in mm (width x height).
**Placement collective, no DIGITAL/APP combination.
*YACHT: 180,000, BOOTE: 190,000 (AWA 2019),
BOOTE EXCLUSIV: 88,000 (Readership survey 2018/ AGENCY COMMISSION 15%
Market Research).
4C INCLUSIVE 4C INCLUSIVE
THE XXL-SPECIAL WOHNEN AM WASSER APPEARS IN THE FOLLOWING MAGAZINES:
SIZE APP SIZE APP
Brand clients Marine clients
BOOKING DEADLINE OF
MAGAZINE ISSUE FIRST SELLING DAY
DEADLINE PRINT DATA 1/1 12,200.00 € 1/1 7,250.00 €
YACHT 10/20 29.04.2020
1/2 6,400.00 € 1/2 3,780.00 €
BOOTE 05/20 22.04.2020 06.03.2020 16.03.2020
1/3 4,300.00 € 1/3 2,910.00 €
BOOTE EXCLUSIV 03/20 29.04.2020
1/4 3,400.00 € 1/4 2,040.00 €
2/1 24,100.00 € 1/8** 750.00 €
DISCOUNTS
FREQUENCY DISCOUNT:
2 ads 5%
VOLUME DISCOUNT
2 pages 10%
3 pages 15%
The prices quoted are exclusive VAT.YACHT APP INCL. YACHT CLASSIC 12
„MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY. HIGH-
QUALITY CONTENT IS VALUED BY USERS REGARDLESS OF THE
OUTPUT MEDIUM.“
source: VDZ, Editorial Media Factbook 2019
ADS
APP ONLY
RUNTIME FORMAT ADVERTISING PRICE
YACHT
475.00 €
Link activation
1 issue 2/1 page Picture gallery
YACHT
Video integration
CLASSIC
375.00 €
In our kiosk app, we offer you an integration of your insert as a
Free Special for an exposed customer approach.
Your product information will be integrated as a multi-page
leaflet and will be available for publication on the same level as
the digital editions of the media brand.
In this way you reach the reader of the digital issue directly
and communicate your information in the environment familiar
to the readers.
FREE SPECIAL
RUNTIME PACKAGE ADVERTISING SIZE PRICE
Print / App
850.00 €
combination
Sales per issue supplement with
6 weeks
5,074 max. 32 pages
(from the first incl. 10 link activations*
Readers per issue + picture gallery
day of sale) + Video integration
8,272
App Only 1,050.00 €
App user per day
583
according to the publisher Ø 2019
*further link activations according to effort
AGENCY COMMISSION 15%
See booking deadline and delivery schedule for data on page 5. The prices quoted are exclusive VAT.
Additional multimedia features (audio files, videos, galleries and links) on request.YACHT APP FLEXSLIDER 13
In addition to the regular advertising options in our digital Apps, we
offer the opportunity to book the innovative form of advertisement:
The FlexSlider.
This element is a conventional slider, which can be used by
advertisements as well as for editorial content.
• innovative advertising medium for all mobile devices
• prominent presentation
• up to 4 different positions possible
• enables sales directly out of the App
• high contact frequency and quality
Contacts per month
17,490
as of September 2019
FLEXSLIDER
POSITION POSITION POSITION POSITION
1 2 3 4
650.00 € 500.00 € 350.00 € 175.00 €
per issue per issue per issue per issue
All prices exclude statutory VAT.
CROSSMEDIA DISCOUNT 10% (on App-Price)
FlexSlider AGENCY COMMISSION 15%
....DISPLAY ADS WWW.YACHT.DE 14
„ON DIGITAL MEDIA WEBSITES, USERS STAY MUCH LONGER PER
PAGE IMPRESSION THAN ON SOCIAL MEDIA SITES.“
source: VDZ, Editorial Media Factbook 2019
DESKTOP
FORMS OF ADVERTISING SIZE IN PIXEL CPT
Fullsizebanner 468 × 60 (max. 640 x 60) 10.00 €
Medium Rectangle 300 × 250 40.00 €
Skyscraper / Wide Skyscraper 120/160 × 600 40.00 €
HalfpageAd 300 × 600 49.00 €
XXL Banner 728 × 90 30.00 €
AdBundle 300 × 250 / 160 × 600 / 728 × 90 37.00 €
BillboardAd 900 × 250 49.00 €
Wallpaper 728 × 90 and 120/160 × 600 59.00 €
Page impressions FireplaceAd depending on the website 70.00 €
1,759,344
Parallax 630 x 840 (630 × 300 visible) 45.00 €
Visits FloorAd 1200 × 200 70.00 €
705,538
Unique user* MOBILE
275,894 FORMS OF ADVERTISING SIZE IN PIXEL CPT
IVW 08/19 Mobile Banner 6:1 320 × 50 30.00 €
*according to the publisher 08/19
Mobile Banner 4:1 320 × 70 30.00 €
Mobile Banner 2:1 320 × 150 35.00 €
Medium Rectangle Mobile 300 × 250 40.00 €
Parallax 320 × 150 45.00 €
Catfish 320 × 100 50.00 €
+ Targeting per criterion 2.50 € CPT
PACKAGE BANNER FORMATS CPT
+ Sticky 2.50 € CPT
Desktop / Mobile Package 1 Fullsizebanner + Mobile Banner 4:1 10.00 €
+ Expandable 5.00 € CPT
Medium Rectangle +
Desktop / Mobile Package 2 30.00 €
AGENCY COMMISION 15% Medium Rectangle Mobile
Creation of the advertisement with a surcharge. Desktop / Mobile Package 3 XXL-Banner + Mobile Banner 2:1 25.00 €
CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
COMBINATION CROSSMEDIA
VOLUME DISCOUNT
DISCOUNT DISCOUNT
200,000 AI 5% 2 Websites 5%
Examples of formats and information on
www.dk-mediasales.de/digital-ads 400,000 AI 7% 3 Websites 7% Crossmedia discount
Print / Online 10%
650,000 AI 10% 4 Websites 10% (on online-price)
800,000 AI 15% 5 Websites 15%VIDEO ADVERTISING 15
„LONGER DURATION OF VISIT MEANS GREATER ATTENTION AND
AWARENESS POTENTIAL FOR ADVERTISING.“
source: VDZ, Editorial Media Factbook 2019
InPage Video Ads are great if you have video content which should
be delivered eye catching with a high reach. We deliver a display
ad with an integrated video clip on our websites.
Depending on the format, other functionalities such as full screen
or expandable can be activated for the campaign.
You only have to provide us with a banner as well as a video which
are linked and delivered by us. As a result, there is no need for
complex programming or embedding of the video in the ad.
Page impressions For the Video Banner as well as Video InRead even the delivery of
1,759,344 only one video is necessary.
Visits
705,538
IVW 08/19
INPAGE VIDEO ADS
VOLUME COMBINATION CROSSMEDIA ADVERTISING SIZE SIZE IN PIXEL CPT
DISCOUNT DISCOUNT DISCOUNT
200,000 AI 5% 2 Websites 5% Video Banner 300 × 250 55.00 €
400,000 AI 7% 3 Websites 7% Crossmedia discount Video InRead 640 × 480 50.00 €
Print / Online 10%
650,000 AI 10% 4 Websites 10% (on online-price) Video FloorAd 1200 × 200 75.00 €
800,000 AI 15% 5 Websites 15% Video Background depending on the website 80.00 €
CPT = Costs per Thousand.
AGENCY COMMISSION 15%
All prices exclusive VAT, subject to change without notice.
Contact us if you are interested in video productions
and further integration solutions.
Examples of formats and information on
www.dk-mediasales.de/digital-adsNEWSLETTER 16
„APPROPRIATE ENVIRONMENTS ENHANCE BRAND IMAGE.“
source: VDZ, Editorial Media Factbook 2019
The YACHT and YACHT classic newsletters regularly inform
the subscribers about brand-new events, new developments
on the market, and provides a preview of the upcoming print
edition.
With newsletter advertising you can transfer your marketing
message focused on our users.
The fact that the users have subscribed themselves to our
newsletters on their own initiative shows that the interest and
attention is very high.
Maximum 5 media placements per newsletter.
Frequency: biweekly (YACHT classic 2 x per year),
on the first selling date of the print magazine.
SIZE IN PIXEL
PRESENTER PRESENTER PRESENTER
1 2 3
600 x 150 600 x 150 600 x 150
75.00 € CPT 65.00 € CPT 55.00 € CPT
CPT = Costs per thousand subscriptions. All prices exclusive VAT, subject to change
without notice.
Presenter 5 without commitment.
ISSUE DISCOUNTS
3 issues 10%
6 issues 20%
12 issues 30%
25 issues 45%
CROSSMEDIA DISCOUNT 10%
(on newsletter price)
AGENCY COMMISSION 15%
Subscribers
27,281 (26,291 YACHT classic)
Open rate
41.51% (33.73% YACHT classic)
as of September 2019
Placement without commitment.CONTENT MARKETING 17
Content Marketing plays an increasingly important role in „EDITORIAL MEDIA OFFER HIGH
communication. FLEXIBILITY, IN-HOUSE CREATIVE
And for a reason:
TEAMS, TAILORED SOLUTIONS
AND PLENTY OF ROOM FOR EYE-
Content used in environments thematically related to the brand CATCHING ADVERTISING.“
or product provides an effective and efficient way to strengthen source: VDZ, Editorial Media Factbook 2019
a brand‘s image or generate leads.
SPONSORED NEWS WEBSITE
We offer you to book sponsored news on our websites. With
this Format you can publish industry, company or product
news in the look and feel of the respective website.
After clicking on the news as a teaser, our users will be taken
to a further article or directly to your company website.
The strong awareness of the sponsored news as a type of
content marketing is proved: The performance values of spon-
sored news are significantly higher compared to display ads.
Price per month and site:
2,750.00 €
including reporting, support and a weekly change of your content.
All prices exclusive VAT, subject to change without notice.
SPONSORED NEWS NEWSLETTER
The native format Branchen News is also available in our
newsletters. There you can publish industry, company and
product news in the look and feel of the respective news-
letter.
After clicking on the industry news as a teaser, our users will
be taken to a further article on the website or directly to your
company website.
ANZEIGE
The industry news on our websites have shown that this
advertising format is perceived and accepted by the user and
therefore produces the best performance values.
Price per newsletter and issue:
2,400.00 €
including reporting and support.
All prices exclusive VAT, subject to change without notice.CONTENT MARKETING 18
ADVERTORIAL
Catch our users with your comprehensive product information
in an editorial environment.
Use the high receptivity of the reader for your brand/product.
The integration of an advertorial is possible on our websites.
An display ad is included in the package to increase the reach
of the advertising special. If the user clicks on the ad he will
be forwarded to the ad special. Additional display ads can be
booked.
POSSIBLE INTEGRATION COMPONENTS
• Picture gallery
• Video-Integration
• Links to your website
• E-Paper Integration
OPTIONS
Online-Advertorial A
• incl. AdBundle with 100,000 Ad Impressions
• incl. technical costs (2,500.00 €)
• incl. feature-element in the side column
6,900.00 €
Online-Advertorial B
• incl. BilllboardAd with 100,000 Ad Impressions
• incl. technical costs (2,500.00 €)
• incl. feature-element in the side column
7,500.00 €
The screenshot is just an example, since it is an individual
product. All prices exclusive VAT.
ONLINE ADVENT CALENDAR
With the online advent calendar in YACHT, BOOTE and SURF,
you can place and present your product prominently
throughout the Christmas Season. The windows of each
day will be activated and clickable at the appropriate day. By
clicking on a window, the user will be forwarded to an article
about the product, with detailed text and images, along with
the registration form to win that product. The top prize is
activated and playable from the 01.12.2020.
The calendar will be supported and promoted with editorial
content in our magazines, on our websites, newsletters and
facebook. The positive feedback from previous years and an
entry, on average, of more than 7,300 players per window
HIT RATES 2016 2017 2018
speaks for itself!
Page impressions total 358.792 389,335 525,828
ø Page impressions per window 7,812 9,841 11,015 For more details please contact your sales manager.
Participations total 117,706 141,856 176,656
ø Participations per window 4,904 5,910 7,360 www.yacht.de/adventskalender
According to the publisherONLINE SPECIALS 19
INSURANCE CHANNEL
Since 2013, yacht.de presents the extensive Online Insurance
Channel, a service section with everything our users need to
know about boat insurances. Since spring 2015, boote-ma-
gazin.de presents its own BOOTE Online Insurance Channel,
tailored to the needs of motor boat drivers.
In our online insurance channel on our websites
www.yacht.de and www.boote-magazin.de you can present
your company to a perfectly adequate target group without any
wastage and cover the entire range of water sports.
The following content will be provided:
• Insurance glossary from A to Z
• What to do in case of a damage: Checklist for download
• Company directory with direct links
• Online insurance application
• Latest News from the insurance industry
ADDRESS GENERATOR
Generate new customers with our insurance comparison. In
addition to the presenting of our insurance channel, we offer
you the opportunity to generate leads with address redirects
of our insurance comparison. Pro forwarded address we will
charge you an amount of 5.00 €.
REQUESTS PER
Ø HIT RATES QUARTER /
INSURANCE CHANNEL
PER MONTH CLIENT
YACHT.DE 5,935 56
BOOTE-MAGAZIN.DE 568 39
According to the publisher
All prices exclusive VAT.Sie können auch lesen
