The world of chips Media daTa 2022 - NC-Fertigung
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Media Data 2022
Text
The world of chips
Media Data 2022
1
Media Data 2022
Contents
NCFertigung - At a Glance 3
Print 6 Digital 13
Further Portfolio 24 Contact 27 Additional Information 30
2
Media Data 2022
At a Glance
Print run
Print → NCFertigung
Ø 21,100
The trade magazine reports on technical trends and
current developments in metal cutting.
Competent technical articles, elaborate on-site reports
and critical interviews with experts and the movers and Copies per issue, as of July 2021, IVW-verified
shakers in the industry are our trademark. NCFertigung
is particularly relevant for decision-makers – and PAGE IMPRESSIONS
Ø 14,600
therefore a top environment for your ads!
ONLINE → nc-fertigung.de
Source Google Analytics,
The information portal offers selected technical articles monthly average 06/2020-06/2021
and news from the industry for the industry.
With the "Topic of the Week" and the "The World Newsletter RECIPIENTS
~ 2,000
of Chips" category, ncfertigung.de presents a well-
rounded package of technical information. As an
advertising customer, you profit from effective digital
forms of advertising. per dispatch (as of July 2021)
3
Media Data 2022
Topics 2022
Publication
Issue Deadline Special NCF Check Main focus Reports Trade fair
date
Control technology, CAD/CAM, Industry 4.0, workshop equipment, robotics/
1-2 Mon 31/01/22 Wed 23/02/22 Precision tools Machining centres –
automation technology handling technology,
Cooling / cleaning / Gear cutting technology, machining Retrofit, turning/milling machines, precision
3 Thu 10/02/2022 Mon 07/03/22 Grinding technology GrindTec, 15-18 March 2022
reprocessing centres tools
Measurement Mould making, clamping technology, Control, 3-6 May 2022;
4 Tue 29/03/22 Mon 25/04/22 Precision tools Machining centres, CAD/CAM, CNC control
technology threading tools Intertool, 10-13 May 2022
Cooling / cleaning / Turning/milling machines, machining GrindingHub,
5 Tue 12/04/22 Mon 09/05/22 Grinding technology Precision tools, threading tools, turning tools
reprocessing centres 17-20 May 2022
Machining centres, robot/handling Industry 4.0, manufacturing organisation, Automatica, 21-24 June 2022
6 Tue 17/05/22 Mon 13/06/22 Precision tools Automation
technology, control technology Metav, 21-24 June 2022
CNC control, turning/milling machines, Components, cooling / cleaning / recondition-
7-8 Thu 28/07/22 Wed 24/08/22 Clamping technology Machining centres AMB, 13-17 Sept 2022
CAD/CAM ing, precision tools, measurement technology
Machining centres, clamping devices, Industry 4.0, warehouse technology, turning/ AMB, 13-17 Sept 2022
9 Wed 10/08/22 Mon 05/09/22 Precision tools Spindle technology
cooling / cleaning / reconditioning, milling machines, retrofit Parts2clean 11-13 Oct 2022
Cooling / cleaning / Automation technology, CAD/CAM, Machine tools, measuring technology,
10 Mon 19/09/22 Thu 13/10/22 Precision tools Euroblech, 25-28 Oct 2022
reprocessing clamping devices workshop equipment, components
Medica/Compamed,
Additive Hybrid machines, mould making, CAD/CAM, clamping technology, materials,
11 Tue 11/10/22 Mon 07/11/22 Medical technology 16-18 Nov 2022;
manufacturing machining centres precision tools
Formnext, 16-18 Nov 2022
Gear cutting, grinding technology, cooling /
12 Tue 15/11/22 Thu 08/12/22 Precision tools Future 2023 Machine tools, automation technology –
cleaning / reconditioning
The main topics do not define the overall content. Current contributions supplement the respective reporting. Subject to change without notice.
4
Media Data 2022
Target Groups
Management Technical management Production, manufacturing Miscellaneous
Owners, managing directors in Investment decision-makers, IT Production management, work preparation, R&D, construction, purchasing, marketing
medium-sized companies production planning
5
Media Data 2022
Media Data 2022
Text
Print
6
Media Data 2022
Print
Member of the Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V.
(Information Association for the Determination of the Distribution of Advertising Media).
Print run Actual distributed
circulation
21,100 20,935
Copies per issue, as of July 2021
Distribution Details & Print Specifications
Analyses of print runs and information on prices, discounts, formats as well Additional information
as technical specifications can be found here: from page 30 onwards
7
Media Data 2022
Advertisements
1/1 page Junior page 1/2 page landscape 1/2 page portrait 1/3 page landscape 1/3 page portrait
Bleed: 210 × 297 mm Bleed: 132 × 187 mm Bleed: 210 × 148 mm Bleed: 100 × 297 mm Bleed: 210 × 102 mm Bleed: 68 × 297 mm
3 mm trim all around Type area: 115 × 165 mm Type area: 175 × 121 mm Type area: 85 × 248 mm Type area: 175 × 79 mm Type area: 55 × 248 mm
€ 6,790 € 4,340 € 3,820 € 3,820 € 2,870 € 2,870
1/4 page landscape 1/4 page portrait 1/4 page 2-column 1/8 page landscape 1/8 page 2-column
Bleed: 210 × 79 mm Bleed: 52 × 297 mm Bleed: 100 × 148 mm Bleed: 210 × 45 mm Bleed: 100 × 79 mm
Type area: 175 × 58 mm Type area: 40 × 248 Type area: 85 × 121 mm Type area: 175 × 26 mm Type area: 85 × 58 mm
€ 2,010 € 2,010 € 2,010 € 1,315 € 1,315
Bleed plus 3 mm bleed overleaf
8
Media Data 2022
Special Pages
Title and cover pages
More attention through exclusive
placement on the cover.
Reserve your premium placement in good time!
Title/inner cover:
PRÄZISIONSWERKZEUGE
194 mm x 220 mm Price on request
Components: Technical article / report;
www.nc-fertigung.de
Product illustration on (inside) title page;
Teaser on (inside) title page; indication in table of contents
Cover pages:
Clevere
Strategie
Mit Werkzeugen von Horn
und neuer Strategie hat
210 x 297 mm, plus 3 mm bleed all around
Schwarzer das Stechen
um 75 % verkürzt. | 46
133% fräsen
Großes Standzeitplus in
Grafit mit neuer Diamant-
Inside cover page, 4c: € 7,840
schicht von Schreurs. | 54
Nachschliff
oder Original
Inside back cover, 4c: € 7,310
Back cover, 4c: € 7,840
Warum es keinen Origi-
nalanschliff gibt, erklärt
Ludwig-Peter Linner. | 60
Foto: Horn/Sauermann
9
Media Data 2022
Special Formats
Bound inserts Supplements Affixed advertising material
The bound insert is delivered ready-made or can be The supplement is enclosed loosely. It is delivered ready-made or Affixed postcards/product samples/CDs/brochures.
made to customer order. can be made to order. Can only be booked in conjunction with an
Scope: 2 - 8 pages Format: 105 x 148 - 200 x 283 mm advertisement or bound insert. Submission of a
Grammage: 130 - 170 g/m² Weight: 25-50g binding sample required.
Format: 213 x 307 mm Prices for heavier inserts and selective booking on request.
Special formats on request. Submission of a sample required.
Submission of a sample required.
Insert fee in format
up to 25 g up to 30 g up to 35 g € 2,060
up to 130 g up to 170 g over 170 g DIN A6 up to 5 g weight
€ 314 € 343 € 370
2-page € 6,550 € 7,200 € 7,920
plus adhesive costs per thou on request
4-page € 9,830 € 10,800 € 11,890 up to 40 g up to 45 g up to 50 g
8-page € 14,740 € 16,210 € 17,840 € 400 € 420 € 460 plus additional distribution costs on request
10Media Data 2022
Offprint
Offprint of your editorial contribution
With an offprint of your editorial contribution from the trade journal
1-2|2020 Messtechnik
NCFertigung, you have a versatile instrument at your disposal to support
Januar-Februar
your advertising activities:
41. Jahrgang
www.nc-fertigung.de
Fertigungsleiter Christoph Sauter (rechts) und sein Kollege Martin Haug vor der 2-achsigen
✓ as a display on your exhibition stand
Vertikaldrehmaschine von Hembrug.
und Schlichten. Das Feinschlichten auf Endmaß in Leutkirch eingesetzt. Christoph Sauter: „Deshalb
mit einstelliger µ-Toleranz findet dann in einer war dies ein Pilotprojekt, auch was die Zusammen-
Aufspannung und ohne weitere Nachbearbeitung arbeit mit Blum-Novotest betrifft.“ Gestartet wurde
größenabhängig auf einer Horizontal- oder Vertikal- dann mit einem eintägigen Workshop am Hauptsitz
drehmaschine statt. Zerspant wird nass, gespannt von Blum-Novotest im nicht weit entfernten Grün-
werden die Werkstücke auf speziellen Magnet- kraut bei Ravensburg. „Danach wussten wir, was
spannfuttern. Diese sehr steifen Maschinen mit alles möglich ist, worauf es bei den Tastern ankommt
extrem hoher Wiederholgenauigkeit stammen alle und welche Genauigkeiten erreichbar sind. Und wie
von dem niederländischen Präzisionsspezialisten sich zum Beispiel die Mess- und Kalibrierzyklen mit
Hembrug und verfügen über Details wie hydrost- dem Softwaretool Quickstart recht unkompliziert
✓ as a vaulable tool in customer talks for your sales/field sales force
atische Hauptspindel, Granit-Maschinenbett und generieren und steuerungsseitig implementieren
präzise Temperaturregelung. An dieser Stelle kommt lassen”, blickt Christoph Sauter zurück. Ausgestat-
auch Blum-Novotest ins Spiel. tet mit diesem Wissen wurde dann eine horizontal
„Wir messen heute wichtige Maße, die in Z-Rich- arbeitende Schrägbettmaschine als Pilotprojekt
tung liegen, gleich in der Aufspannung, also direkt „Neben der ausgewählt und die In-Prozess-Messlösung imple-
auf der Maschine”, erläutert Martin Haug, der als mentiert. Mit involviert war auch Erhard Strobel
Messtechnik
generellen
Bereichsleiter Fertigung auch die Drehbearbeitung aus dem Technischen Vertrieb von Blum-Novotest, Messtechnik
verantwortet. Diese hochgenaue Aufgabe übernimmt Verbesserung der regelmäßig in Leutkirch vorbei schaute und das
der berührende Taster TC52 von Blum-Novotest, unseres Ferti- Projekt intensiv begleitete.
der die Messwerte an einen Infrarotempfänger im
Maschinenraum überträgt. Der TC52 wird auf den
gungsprozes- Vorteile bis hin zum Montageprozess
Nie mehr Hembrug Horizontal-Hartdrehmaschinen über den ses hatten wir Der Erfolg konnte sich sehen lassen. Erste Tests zeig-
uns durch die
überhitzen Werkzeugrevolver in Position gebracht. ten schnell, dass das hochgenaue Werkstück-Messen
✓ for customer information in direct mailing
Sie finden uns in: Halle 1 | Stand C60
die Erwartungen aller Beteiligten erfüllt und zum
Wunsch nach noch höherer Präzision Taster-Lösung Teil übertroffen hatte. Denn jetzt konnten die Stufen
Revolutionär nennt auch eine
MIT HIGH SPEED
„Die Messungen, die Blum uns heute in Z-Richtung sowie die Breite des Außenrings direkt in der Auf-
Hermann Diebold die
Automatik der neuen
abnimmt, haben wir vorher manuell außerhalb noch höhere spannung teilautomatisiert gemessen werden. „Das
von der Maschine gemacht.“ Gemessen werden sind für uns extrem wichtige Maße”, unterstreicht
Genauigkeit
ERFOLGREICHBeiIN
Hochgenau direkt
Schrumpfgeräte. | 70 Stufen, Breite des Außenrings, Innen- und Außen- Christoph Sauter und zeigt zur Verdeutlichung auf
durchmesser, ebenso alle Anschlussmaße wie zum beim Messen ein AXRY-Lager. „Wir haben hier drei Laufbahnen, Myonic wird direkt auf Endmaß mit einstelligen μ-Toleranzen
NCF-Check versprochen.“
DIE ZUKUNFTgedreht. Wichtige Werkstückmaße werden mit Messtastern von Blum
Beispiel die Bohrung, also die Stelle, wo der Kunde einmal radial und zweimal axial. Wenn man sich die
das Lager auf seine Welle schiebt. Alles dies ist in Laufbahn als Hohlraum vorstellt, wollen wir wissen,
auf der Maschine messen direkt in der Maschinenaufspannung gemessen. Neben höherer
Welche Maschinen sind einer Dokumentation zusammengefasst, die der Christoph Sauter wie groß dieser ist.“ Denn dessen Größe wird über
nötig, um glänzende Ober-
Schlanke
Kunde zusammen mit dem Lager erhält. „Neben die Stufen definiert. So weiß der Mitarbeiter bei der
flächen zu fräsen? | 28 der generellen Verbesserung unseres Fertigungs-
prozesses hatten wir uns durch die Taster-Lösung
Montage des Lagers, welches Abmaß und welcher
Zylinderrollen-Durchmesser zueinander passen, um
Messgenauigkeit bringt das noch weitere Vorteile.
Product reports, interviews or, for example, user reports – the NCFertigung
auch eine noch höhere Genauigkeit beim Messen die richtige Vorspannung zu erhalten.
Sonderteil
Automation M
versprochen“, betont Martin Haug. Ebenso wich- Gegenüber dem manuellen Messen führte der
Werkzeuge tig: Die Messwerte sollten schon während der Auf-
spannung zur Verfügung stehen. „Denn wir müssen
Wechsel zur In-Prozess-Lösung also zu genaueren
Messergebnissen. Die dahinterstehende Logik: Das an könnte scherzhaft sagen, myonic
unseren Prozess stabil halten und möglichst zeit- zuvor eingesetzte Höhenmessgerät hat eine höhere Produkte haben fast alle von uns
Das Lieblingswerkzeug der schon im Mund gehabt, wir wissen
nah wissen, ob zum Beispiel nachgestellt werden Toleranz als der TC52-Messtaster in der Maschine,
Heinz Knöpfle GmbH fräst
team will realise your wishes from a print run of 500 copies and two pages.
muss.” Daher wurde Kontakt mit Blum-Novotest dessen Schaltpunktgenauigkeit Blum mit 0,3 µm in es nur nicht“, stellt Christoph Sau-
40% besser und länger.| 65 Mit dem Lean-Automation-Programm automatisiert aufgenommen. Deren Kompetenz auf diesem Gebiet den Antastrichtungen X, Y, Z angibt. Erhard Strobel ter fest. Was der Fertigungsleiter damit andeutet:
Myonic ist ein Branchenriese im Bereich Dentalkom-
Schunk die Maschinenbeladung. | 10 war im Hause unter anderem durch Messebesuche
und Empfehlungen von Branchen-Kollegen zwar
von Blum-Novotest: „Da bei dieser Anwendung der
Taster nur in Z-Richtung bewegt wird, haben wir hier SolidCAM – die zertifizierte, integrierte ponenten. Hierzu zählen hochpräzise Miniaturkugel-
bekannt, dennoch wurden – auch in den anderen sogar eine Schaltpunktgenauigkeit von etwa 0,1 µm CAM-Komplettlösung für SOLIDWORKS ® lager, die auch bei Vibrationen, Zahnstaub und Spei-
und Autodesk Inventor ® chelspritzern mit bis zu 500.000 min-1 zuverlässig
Foto: Schunk
Geschäftsbereichen – noch keine Blum-Lösungen und liegen somit noch viel höher als die Gesamtge-
funktionieren müssen. „Im Dentalbereich sind wir
When designing the offprint, we take your wishes into account and provide
schon seit vielen Jahren Weltmarktführer.“ Neben
50 NCF 01-02|2020 weiteren Geschäftsfeldern, die ebenfalls alle viel mit
Die CAM-Experten in Ihrer Nähe: Erfahrung auf den Gebieten Präzisionsbearbeitung,
Tribologie und Werkstoff-Know-how zu tun haben,
Schramberg | Hörstel | Neumarkt | Siegen | Suhl | Sinsheim | Rosenheim | Zimmern solidcam.de
werden bei dem in Leutkirch im Allgäu beheimate-
ten Unternehmen seit einigen Jahren auch Werk-
you with comprehensive advice.
NCF_2020-02_s0001_pr 1 17.02.20 12:14 NCF_2020-02_s0048-0051_pr 50 14.02.20 10:30 zeugmaschinenlager hergestellt. Heute sind diese
Aktivitäten in einer exakt klimatisierten Halle an
einem zweiten Standort in Leutkirch zusammen-
gefasst, wo sich mitten im Produktionsgeschehen
auch der Arbeitsplatz von Christoph Sauter befindet.
Als Fertigungsleiter ist er für die Herstellung dieser
Präzisionslager verantwortlich. „Die Hochpräzisi-
ons-Rollenlager werden zum Beispiel für Rund- oder
Schwenktische, Fräsköpfe oder Schwenkspindeln in
Werkzeugmaschinen eingesetzt”, erklärt Christoph
Sauter. Diese zweiseitig wirkenden, anschraubbaren
und einbaufertigen Präzisionslagereinheiten bilden
bei Myonic die AXRY-Lagerfamilie.
from € 660
Direkt auf Endmaß ohne Nachbearbeitung
„Unsere Axial-Radiallager bestehen aus drei Ringen:
Innenring, Außenring und Axialscheibe”, beschreibt
Christoph Sauter deren grundsätzlichen Aufbau.
Hinzu kommen die Zylinderrollen, Axial- und Radi-
alkäfig, Schmiermittel sowie die Halteschrauben, die
das montierte Lager zusammenhalten. Die Ringe
bestehen aus dem bei Lagerringen und Wälzkörpern
bewährten Chromstahl, die bei Myonic ausschließ-
Antastsicher auch im Kühlmittel: Der Blum-Taster TC52 wird auf den Hembrug Hori- lich auf Drehzentren hart bearbeitet werden.
zontal-Hartdrehmaschinen über den Revolver in Position gebracht. Deshalb muss der Der Hartdrehprozess läuft in zwei Schritten auf
Fotos: Blum Taster nicht nur hochgenau, sondern mechanisch besonders robust ausgelegt sein. unterschiedlichen Maschinen ab: Schruppen
NCF 01-02|2020 49
NCF_2020-02_s0048-0051_pr 48 14.02.20 10:30 NCF_2020-02_s0048-0051_pr 49 14.02.20 10:30
11Media Data 2022
Native Advertising: Print Advertorials
Offer your target group added content value with a print Advertorial basic Advertorial premium
advertorial. It is similar in layout to the editorial contributions
in the magazine and is marked as an "advertisement".
Here you have space for your beneficially placed,
promotional content – this is placed directly in the editorial
environment with the look & feel of the magazine, which
increases the credibility of your advertising message and
boosts relevance among readers.
Your benefit Delivered article in the text/image standard of the Article optimised or newly created by the editorial team with
magazine. The focus should be on the added value of the text/image standard of the magazine. The focus should be
This format is particularly suitable for drawing the attention the content for the reader. Placement in the editorial on the added value of the content for the reader. Placement in
of your target group to your brand or product. You provide environment with advertisement identification. the editorial environment with advertisement identification.
us with the images and you can choose to supply the text
yourself or have it professionally produced or revised by our Specification Specification
specialist editorial team. u Your texts are taken over 1:1 as delivered u Your texts will be optimised or newly created in terms of
u Please send us image material target group relevance, technical journalism and content.
u 1 correction loop incl. u Please send us image material
Thinking across channels: u Advertisement identification u 1 correction loop incl.
Book a cross-media campaign with online u Advertisement identification
and print advertorial!
Price e.g. for a 1/1 page*: € 6,790 Price e.g. for a 1/1 page*: € 8,120
*Further ad formats possible; prices on request.
12Media Data 2022
Corporate Publishing
Content with added value – tailored to your needs and goals
We design your individual target group communication
and increase your profile. Classically as a print product,
as a digital magazine with image galleries, videos, audio
commentaries or via podcasts. The medium and content
are optimised for your communication to customers,
employees, press or multipliers.
The specialist content is exclusively aimed at your
industry and your specific target group. Present your
company and its products, innovations or personnel
changes. Schlütersche handles all of the agency work
for you and creates content that gets you noticed and
Newsletter
influences purchasing decisions.
We will be happy to advise you on suitable solutions.
Price on request
13Media Data 2022
Media Data 2022
Text
Digital
14Media Data 2022
Digital
Page impressions Visits Length of visit
Ø 14,600 Source Google Analytics,
Ø 7,700 Source Google Analytics,
~ 2 min
monthly average 06/2020-06/2021 monthly average 06/2020-06/2021 per visit to the website
Newsletter recipients
~ 2,000
per dispatch (as of July 2021)
Data delivery:
Analyses of reach and information on prices,
discounts, formats as well as technical
Additional information
specifications can be found here:
15Media Data 2022
Newsletter
Newsletter – sponsoring Newsletter – text ads Stand-alone newsletter
Newsletter Newsletter Newsletter Newsletter
Premium banner Full banner Text ads are structured like our articles and marked Content is provided by the client and sent to
Placement above the first article Placement in the middle section of the with the word "advertisement". They contain 1 subscribers of the NCFertigung newsletter.
Format: 468 x 60 px newsletter between the individual news items image (180 x 120 px), 1 headline (55 characters), 1 Layout and design is adapted to the look
Format: 468 x 60 px teaser text (approx. 300 characters) with a link to and feel of the regular newsletter. Incl. one
your chosen URL. correction loop.
€ 490 € 280 € 385 € 1,520
per dispatch per dispatch per dispatch per dispatch
16Media Data 2022
Banners
Billboard Skyscraper Wallpaper Fireplace ad Native teaser
Below the horizontal navigation bar and above Right or left of the content Cross-page advertising Above and to the right of the content Cross-page Above, to the left and to the right of the content Native teaser in the text/image standard of the
the first editorial tile Cross-page advertising format, not displayed on mobile devices advertising format, only partially displayed on mobile Cross-page advertising format, only partially website with placement on the homepage in
format devices displayed on mobile devices the content area & run-of-site.
Displayed on mobile devices.
Size Size Size Size Size
970 x 250 px 200 x 600 px 728 x 90 px 1,125 x 270 px Image format 16:9 (width max. 640 px)
160 x 600 px 160 x 600 px (2x) Top line max. 30 characters
Title line max. 55 characters
Teaser text max. 156 characters
€ 1,460 runtime 4 weeks € 810 runtime 4 weeks € 1,400 runtime 4 weeks € 1,620 runtime 4 weeks € 1,080 runtime 4 weeks
Note for all banners: in rotation with max. 5 advertising formats
17Media Data 2022
Retargeting
Get a better result for your campaign with multiple
approaches: extend your banner advertising with
Our website with
retargeting and benefit twice! Visitors Set marker
your banner
1st
Here's how it works Mark users
All users who visit our website are tagged. If a user
then visits another website from our "Top 100 AGOF"
marketing network , we will also display your banner
there.
marked visitor Find users Your banner will be
on other websites displayed there again
We determine together in advance how many ad 2.
impressions (insertions) we will realise for your Reach
users again
banner in this environment. At the end of the runtime,
you will also receive a report on the exact reach
achieved by your campaign. and much more.
Price from € 1,000. Details and further information on request.
18Media Data 2022
Native Advertising: Online Advertorials
Advertorials offer plenty of space for your advertising Advertorial basic Advertorial premium
content and are placed directly in the editorial
environment in the look and feel of our media brand.
This format is particularly suitable for drawing the
attention of your target group to your brand or product.
Your benefit
You receive a placement on the homepage as well
as a microsite in the text/image standard of our
website – incl. links to your website in the text.
Microsite & native teaser in the text/image standard of the website with Microsite & native teaser in the text/image standard of the
placement on the homepage. In rotation with max. 5 advertising formats. website with placement on the homepage. In rotation with
In the process, you benefit from a credible environ-
Displayed on mobile devices. max. 5 advertising formats. Displayed on mobile devices.
ment, a high level of attention and target group-
Specification Specification
specific reach for your content. You can supply the
(Further details on formats and technical data here) (Further details on formats and technical data here)
content yourself or have it professionally created by
u Your texts are taken over 1:1 as delivered u Your texts will be optimised or newly created to be
our editorial team. Optionally, we can also promote
u Please send us image material relevant to the target group, specialised journalistically
your advertorial in our newsletter.
u 1 correction loop incl. € 1,150 and in terms of content
u Advertisement identification Runtime 4 weeks u Please send us image material
Thinking across channels: u 1 correction loop incl.
Book a cross-media campaign with u Range boost can be booked separately at special rates u Advertisement identification € 3,590
online and print advertorial! 1 text-image ad in the newsletter u Range boost incl. Runtime 4 weeks
during the runtime; price on request 1 text-image advertisement in the newsletter
during the runtime
19Media Data 2022
Native Advertising: Sponsored Article
The sponsored article is a beneficially placed text created Sponsored article
for you by our editorial team that is clearly geared towards
Full article incl. native teaser in the text/image standard of the website.
the needs of your target group. The informative article
Displayed on mobile devices.
will be designed so you attract maximum attention in the
editorial environment and at the same time, are perceived
Specification
as a neutral expert .
(Further details on formats and technical data here)
Editorial texts are newly created for you in a target group-relevant, search
engine-optimised and specialist journalistic manner. The prerequisite is that the
Your benefit
text is useful in terms of content and not promotional.
You will receive a fully-fledged article created by our u Marked as sponsored article
editorial team, including a native teaser in the text/image u Range package incl.:
standard of our website and will be named as the sponsor of We promote your sponsored article with targeted measures via suitable
the article – including a link to your website. The sponsored channels to achieve the maximum traffic for you and constantly optimise
article always includes the target group-specific and search the content for Google, etc.
Findable in
engine-optimised text rewrite and is constantly reach and u Unlimited runtime; active promotion for approx. 4 months
search engines
SEO-optimised during the four-month runtime for the u Reporting with the most important key figures at the end of the campaign
maximum number of clicks on your article and long-term
findability in search engines.
We would be happy to prepare
You only pay for what you get: for each individual view of
a reach forecast for your
your article, you pay a pre-determined price, depending on
desired topic in advance!
the topic and the target group to be reached. Price by arrangement per unique page view
20Media Data 2022
Lead Generation
Generate direct contacts who have a concrete interest in
your topic or product on our channels.
Besucher
Visitor Webseite
Website
Your benefit
We know what really moves your target group: we
identify the appropriate lead magnets (white paper or
online seminar).
You can supply the content yourself or have it created
by our editorial team.
✓
You receive qualified contacts from us – with
professional campaign management, targeted
advertising measures and reporting.
Besucher
Visitor registiert
registers Besucher registiert
Visitor registers for
✓
GDPR-compliant: all contacts are generated strictly sich
for für Whitepaper
whitepaper sich fürseminar
online Webinar
according to the EU GDPR and can be used for your
marketing and sales communication without risk.
✓
Further qualification measures ("lead-nurturing") can Qualifizierter Lead
qualified lead
be realised individually.
21Media Data 2022
Lead Generation
We offer you three types of lead generation, individually adapted to your needs .
Benefit from a credible environment, a high level of acceptance and the wide reach of our marketing channels to address potential customers!
Lead generation Whitepaper creation Online seminar creation
with ready-made content with lead generation with lead generation
You deliver a ready-made white paper or an online
u We create a white paper on a topic that appeals to your
u We create an online seminar on a topic that appeals to
u
seminar recording. desired target group. your desired target group.
We make the content available for download on our
u We design the whitepaper in the look & feel of our media
u We design the online seminar in the look & feel of our
u
website and mark it as advertising. brand without advertising messages. media brand without advertising messages.
We promote your content through our channels and
u We make the white paper available for download on our
u We make the online seminar available for download on
u
generate leads for you. website. our website.
u We provide you with the leads. We promote the whitepaper through our channels and
u We promote the live date & recording via our channels
u
generate leads for you. and generate leads for you.
u We provide you with the leads. u We provide you with the leads.
from € 2,890 plus CpL* from € 4,790 plus CpL* from € 6,190 plus CpL*
Runtime 4 months Runtime 4 months Runtime 4 months *Cost per lead, individually agreed
22Media Data 2022
Content Creation
Reach your target groups with utility value
Our specialist editorial teams produce content that is relevant,
Erfahrene Redakteure
credible and attention-grabbing. Because they know readers, Experienced editors
und Experten
topics and markets very well. With this know-how, we develop and experts
content with utility value for you.
Print and online, text and image, individual measures and
overarching campaigns: Schlütersche handles all of the agency
work for you and creates content with which you can influence
your target group's purchasing decisions. We will be happy to
advise you on suitable solutions.
Erstellen
Create Erstellen
Create Artikel
articles for Erstellen
Create Artikel
articles
✓ Whitepaper Whitepaper
whitepaper für Newsletter
newsletters fürwebsites
for Webseiten
✓ Newsletter article
✓ Articles for websites
Hohelevel
High Aufmerksamkeit bei the
of attention from
der Zielgruppe
target (durch utility)
group (through Nutzwert)
Price on request
23We have even more to offer!
Discover the portfolio of the
Schlütersche media group.
Portfolio
24Media Data 2022
Portfolio
Text
Our Strong Brands
Construction Health and Trade Industry Motor Vehicles Animal Health
Care and Mobility
25Media Data 2022
PORTFOLIO
Text
Everything For Your Online Presence
SEA SEO Social media marketing Website creation
Draw attention to yourself, from Increase your visibility on the internet: By advertising on social networks, your All information about your services,
precisely those decision-makers who we optimise your website individually and offers become visible where your target available around the clock on all end
need your offers, with search engine with personal advice. With combined group is online, both professionally devices: a professional website is the
advertising. Whether new customers knowledge of online marketing and and in their leisure time. The social foundation for your company's online
or applicants: with Google Ads and your industry, we turn the right screws media professionals at Schlütersche presence. Convince existing as well as
Microsoft Advertising (Bing) you can for better search engine placement. Our bring your company to the attention of future customers with your individual
easily reach your target group. The common goal: rank as high as possible! your customers on Facebook, Twitter, advertisement on the internet and
Schlütersche team will handle all of the YouTube, etc. stand out from the competition.
implementation for you.
26Media Data 2022
Media Data 2022
Text
Contact
27Media Data 2022
We Are Here For You!
AP Events AP Events AP Events
Florian Gollinger Stephan Knauer Harald Klieber Rüdiger Kroh Miriam Lenz
Advertising Manager Media Consultant Editor-in-Chief Editor-in-Chief Head of Content Management
gollinger@schluetersche.de stephan.knauer@schluetersche.de klieber@schluetersche.de kroh@schluetersche.de m.lenz@schluetersche.de
+49 821 319880-32 +49 821 319880-19 +49 821 319880-31 +49 821 319880-18 +49 821 319880-53
28Media Data 2022
Contact
Editor and publisher Reader/subscription service Print data
Schlütersche Fachmedien GmbH vertrieb@schluetersche.de Send data to
A company of the Schlütersche media group Phone +49 511 8550-8822 anzeigendaten-ncf@schluetersche.de
Physical address: Gögginger Straße 105a, 86199 Augsburg larger amounts of data via NextCloud.
Phone +49 821 319880-0
Fax +49 821 319880-80 All prices plus VAT.
vg-augsburg@schluetersche.de
nc-fertigung.de
Our GTC
29Media Data 2022
Media Data 2022
Text
Additional Information
30Media Data 2022
Title Portrait
Publication frequency . . . . . . . . . 10 times a year ISSN . . . . . . . . . . . . . . . . . . . . . . . . 0174-4534
Volume . . . . . . . . . . . . . . . . . . . . . . 43rd Volume 2022 Scope analysis . . . . . . . . . . . . . . . 2020 = 10 issues
Web address (URL) . . . . . . . . . . . www.ncfertigung.de Journal format . . . . . . . . . . . . . . . . . DIN A4
Membership . . . . . . . . . . . . . . . . . – Total scope . . . . . . . . . . . . . . . . . . . 856 pages = 100.0%
Institution . . . . . . . . . . . . . . . . . . . – Editorial portion . . . . . . . . . . . . . . . 675 pages = 75.0%
Publisher . . . . . . . . . . . . . . . . . . . . Schlütersche Fachmedien GmbH Advertising portion . . . . . . . . . . . . 181 pages = 25.0%
A company of the Schlütersche media group of those, classified ads . . . . . . . . . . . . . . . –
Publisher Schlütersche Fachmedien GmbH Supplements/bound inserts/inserts . . . . . . . . . 2 pages = 1.1%
A company of the Schlütersche media group Advertisements from publishers and printers . 15 pages =
Gögginger Straße 105a, 86199 Augsburg 8.2%
Phone +49(0)821 319880-0 Supplements . . . . . . . . . . . . . . . . . . 5 items
Fax +49(0)821 319880-80 Partial supplements . . . . . . . . . . . . 2 items
vg-augsburg@schluetersche.de
www.ncfertigung.de
Editorial . . . . . . . . . . . . . . . . . . . . . Harald Klieber, klieber@schluetersche.de (CR)
Rüdiger Kroh, kroh@schluetersche.de (CR)
Advertisements . . . . . . . . . . . . . . Florian Gollinger, gollinger@schluetersche.de (AL)
Stephan Knauer, stephan.knauer@schluetersche.de
Sales . . . . . . . . . . . . . . . . . . . . . . . . Phone +49 511 8550-8822
vertrieb@schluetersche.de
Start Media Data
31Media Data 2022
Circulation and Distribution Analysis
Content analysis editorial department 2020 = 675 pages Circulation monitoring
Precision tools, tool systems, Member of the Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V.
Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 151 pages = 22.4% (Information Association for the Determination of the Distribution of Advertising Media).
Machining centres, flexible manufacturing cells,
Milling and drilling machines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 155 pages = 23.0% Geographical distribution analysis
Lathes, turning cells . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105 pages = 15.6%
Cooling / lubricating / conditioning / disposing / degreasing . . . 42 pages = 6.2% Economic area: Share of actually distributed circulation
Clamping technology, clamping devices, spindles . . . . . . . . . . . . . 45 pages = 6.7% % Copies
Measurement technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 pages = 5.2%
NC programming, DNC/MDE/BDE, CAD/CAM . . . . . . . . . . . . . . . 28 pages = 4.1% Domestic: 89.6 18,762
Grinding machines, grinding technology . . . . . . . . . . . . . . . . . . . . . 12 pages = 1.8% Abroad: 10.4 2,173
Automation, process automation . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 pages = 3.9%
Gear cutting, eroding, components . . . . . . . . . . . . . . . . . . . . . . . . . . 15 pages = 2.2% Actual distributed circulation: 100 20,935
NC controls, CNC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 pages = 2.7%
Sawing technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 pages = 1.2% Domestic distribution by Nielsen regions:
Additive processes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 pages = 0.9%
Materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 pages = 1.2% % Copies
News, product reviews, commentary . . . . . . . . . . . . . . . . . . . . . . . . . 21 pages = 3.1%
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 675 pages = 100.0% Nielsen region 1 (Hamburg, Bremen, Schleswig-Holstein, Lower Saxony) 9.4 1,968
Nielsen region 2 (North Rhine-Westphalia) 23.5 4,917
Circulation analysis
Copies per issue on average for the period from 1 July 2020 to 30 June 2021 Nielsen region 3a (Hesse, Rhineland-Palatinate, Saarland) 10.3 2,157
Print run . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21,100
Nielsen region 3b (Baden-Wuerttemberg) 19.7 4,122
Actual distributed circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20,935 of those, abroad 2,173
Circulation sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 679 of those, abroad 128 Nielsen region 4 (Bavaria) 13.6 2,844
- Subscribed copies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 678
Nielsen region 5 (Berlin) 1.3 267
- Retail sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . –
- Other sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Nielsen region 6 (Mecklenburg-Western Pomerania, Brandenburg, Saxony-Anhalt) 4.1 863
Free copies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20,256
Remaining, archive and file copies . . . . . . . . . . . . . . . . . . . . . . . . . . 165 Nielsen region 7 (Thuringia, Saxony) 7.8 1,624
Actual distributed circulation domestic 89.6 18,762
Actual distributed circulation abroad 10.4 2,173
Actual distributed circulation 100 20,935
The survey of the digital reach figures was carried out for a period of 12 months.
32Media Data 2022
Price List (No. 40 valid from 01/01/2022)
Circulation (Status 02/2020) Dates
Print run . . . . . . . . . . . . . . . . . . . . . 21,100 copies Publication frequency . . . . . . . . . 10 issues per year
Actually distributed circulation: 20,935 copies Publication date . . . . . . . . . . . . . . See schedule of dates and topics
Deadline..........................................See schedule of dates and topics
Journal format . . . . . . . . . . . . . . . 210 mm wide, 297 mm high, DIN A4
Type area . . . . . . . . . . . . . . . . . . . . 175 mm wide, 248 mm high Terms of payment
Number of columns . . . . . . . . . . . 4 columns = column width 40 mm 8 days after invoice date, 2% discount; otherwise 30 days without deduction.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 columns = column width 55 mm Direct debit is possible. VAT ID no. DE 316 433 496
Bank details
Printing and binding methods, printing documents Bank details for advertising and sales invoices: Commerzbank Hannover
Offset printing; perfect binding. Delivery of digital print documents required (see information IBAN no.: DE21 2504 0066 0331 8961 00, BIC: COBADEFFXXX
"digital print documents"). The cost price will be charged for artwork that is not true to size
and for the production of colour advertisements. Classified ads
Classifieds, sales, purchase requests, per millimetre € 10.00.
publisher . . . . . . . . . . . . . . . . . . . . Schlütersche Fachmedien GmbH Vacancies, miscellaneous, box number fee € 10.00
A company of the Special advertising formats/advertorials - on request
Schlütersche media group
Gögginger Straße 105a, 86199 Augsburg Discounts (if purchased within one insertion year)
Advertising department Frequency scale Quantity scale
+49(0)821 319880-0
Frequency scale Quantity scale
+49(0)821 319880-80
3 times 5% 2 pages 10%
vg-augsburg@schluetersche.de
6 times 10% 4 pages 15% Our GTC
12 times 15% 6 pages 20%
12 pages 25%
33Media Data 2022
Price List (No. 40 valid from 01/01/2022)
Combinations Supplements
Larger contracts and multi-year contracts on request. Total circulation Price per Total circulation Price per
Calculation Circulation Circulation
Advertise additionally in other publications from our thou- thousand Circulation
models* 1000 cop- 2000 cop-
company. You will achieve high market penetration and can sand 500 copies
135 g/m2 paper ies ies
count on discounts. up to 25 g . . . . . . . . . . € 314 up to 40 g . . . . . . . . . . € 400
up to 30 g . . . . . . . . . . € 343 up to 45 g . . . . . . . . . . € 420 2 pages,
€ 660 € 700 € 770
4-coloured
Preferential placements up to 35 g . . . . . . . . . . € 370 up to 50 g . . . . . . . . . . € 460
Inside cover page, 4c ������������������������������������������������������ € 7,840 Heavier inserts, partial inserts and possible postal charges on 4 pages,
€ 950 € 1,045 € 1,220
4-coloured
Inside back cover, 4c��������������������������������������������������������� € 7,310 request. Maximum format 200 x 283 mm/ minimum format
Back cover, 4c ������������������������������������������������������������������ € 7,840 105 x 148 mm 6 pages,
€ 1,080 € 1,210 € 1,445
Cover / back, 4c ���������������������������������������������������������� on request 4-coloured
Typesetting and litho costs Bound inserts Title page -
€ 180 € 180 € 180
Any technical costs incurred, such as typesetting and Special formats on request. A sample must be submitted optional
correction work, will be charged at cost price and are when placing the order. Delivery in untrimmed format: 216
Offprints
not discountable. mm width x 305 mm height (perfect binding), multi-page
* All prices are exclusive of VAT. Further typesetting and alteration costs shall be
bound inserts, folded.
charged according to expenditure. Further prices for special prints are available
Colour surcharges Paper weights 130 g 170 g over 170 g on request.
Colour surcharges and special colours on request
2-page € 6,550 € 7,200 € 7,920
Placements 4-page € 9,830 € 10,800 € 11,890
Ads across the gutter . . . . . . . . . . . 10% surcharge from b/w GP 8-page € 14,740 € 16.210 € 17,840
Bleed advertisements . . . . . . . . . . 10% surcharge from b/w GP
Other paper weights on request
34Media Data 2022
Price List (No. 40 valid from 01/01/2022)
Affixed advertising material
Postcards in conjunction with advertisement or bound insert
Insert fee in DIN A6 format up to 5 g weight��������������������������������������������������������������������������€ 2,010
plus gluing costs per thousand ��������������������������������������������������������������������������������������������on request
plus additional distribution costs ������������������������������������������������������������������������������������������on request
Affixed product samples/CDs/brochures
Prices and adhesive costs on request, with submission of a binding sample.
The delivery quantity for supplements, bound inserts and postcards etc. is 21,500 copies.
The publisher reserves the right to increase the print run on special occasions.
Delivery address for the items
Dierichs Druck+Media GmbH & Co. KG
Warenannahme / Tor 2, Frankfurter Straße 168, 34121 Kassel
Acceptance times: Monday to Friday, 7:00 a.m. to 6:00 p.m.
or by special arrangement. Goods receiving, phone +49 561 60280-362
Delivery note: Trade magazine NCFertigung, issue...
Free delivery to the printer. Delivery at least 10 days before publication.
35Media Data 2022
Formats and Technical Specifications
Journal format Colours
210 mm wide x 297 mm high, DIN A4 Printing inks (CMYK) according to ISO 12647-2. Regarding conversion and control of the col-
untrimmed: 216 mm wide x 303 mm high our space (ICC colour management), special reference is made to the standard offset profiles
Type area of the ECI (obtain the package "ECI_Offset_2009" free of charge at www.eci.org).
175 mm wide x 248 mm high
4 columns = column width 40 mm Proof
3 columns = column width 55 mm Colour binding proof according to "Medienstandard Druck" (Print Media Standard) (bvdm).
Digitally produced proofs must contain the FOGRA media wedge (available for a fee at fogra.
Printing and binding methods org) to check the colour accuracy. Proofs must have an official print control strip. Please en-
Offset printing, adhesive binding quire about output profiles and paper classes for reference proofs.
Data transmission and contact Data archiving
Email: anzeigendaten-ncf@schluetersche.de Data is archived for 1 year, unchanged repetitions are therefore usually possible. However, no
For larger data volumes, delivery via NextCloud. Please enquire in advance. data guarantee is given.
For queries, phone +49 511 8550-2522
Please state the Journal_Issue_Advertiser in the data transmission and send the exact order Warranty
data at the same time as well as a printout of the advertisement with binding text in a final The client is responsible for the timely delivery of the advertisement text and flawless print
version. documents. If the customer does not provide flawless printing documents, the publisher shall
print the advertisement in the quality permitted by the copy provided.
Data formats
Delivery: PDF/X-3 data. Open data (e.g. InDesign, QuarkXpress, etc.) should be avoided. At
a minimum, the file must be printable, i.e. all fonts used must be embedded. Halftone images
require a resolution of 300 dpi, line images at least 600 dpi.
36Media Data 2022
Technical Specifications
Website Newsletter Stand-alone newsletter
Delivery address Delivery of the banner data u Delivery of the content based on our HTML template:
Email address for delivery: Please send the data as PNG, GIF or JPG Manuscript template
Please send the data as GIF, PNG or JPG to (one image, single-column text, predefined fonts)
anzeigendaten-ncf@schluetersche.de DELIVERY of the text ad u 1 main article:
Please deliver all banner elements in a .zip file and provide Text as Word file; image as PNG, GIF or JPG up to 1,200 characters or 3 messages (up to 300 charac-
a fallback solution for incompatible browsers. to: anzeigendaten-ncf@schluetersche.de ters)
u Images:
Please upload HTML5 files additionally DELIVERY DEADLINE 180 x 120 px,
via the following link: Delivery deadline for advertising material before dispatch JPG, PNG or GIF with the highest resolution as possible
https://svg.to/upload-NCF 7 business days u Links:
per article or message
DELIVERY DEADLINE Newsletter dispatch u Contact details of your company:
Delivery deadline for advertising material 1x per week (Wednesday) up to 100 characters
before the start of the campaign u Lead time:
5 business days 10 days before dispatch date
META INFORMATION
Info: - Customer name - Booking period
REPORTING back
- Object - Advertising format
Reporting schedule
- Campaign name - Destination URL
Following your respective campaign, you will
automatically receive a report. We would also be
REPORTING
happy to send you the reports individually.
On request
37Media Data 2022
Technical Specifications
Native advertising Banners
ONLINE advertorials and sponsored article Native teaser
u Images: Landscape format 16:9, max. resolution: 1920 x 1080 Pixel, GIF, PNG or JPG, max. width 1,300 px u Image:
u Teaser text: Landscape format 16:9, GIF, PNG or JPG,
Top line max. 30 characters max. width 640 px
Title max. 55 characters u Texts:
Teaser max. 156 characters Top line max. 30 characters
u Links: Title max. 55 characters
Inclusion of links to external pages or articles, integration of customer YouTube videos or other channels and Teaser max. 156 characters
provision of download material possible; material delivery via PDF. Integration of a link possible
u Lead time: 5 business days
ONLINE Advertorials ONLINE sponsored article back
u Advertorial basic/advertorial premium: u Sponsored article:
plus a maximum of 2 additional images in the article plus a maximum of 10 additional images in the article
u Advertorial premium: u Article text: max. 6,000 characters
plus a maximum of 10 additional images in the article u Reports: following the respective campaign
u Article text: max. 3,000 characters u Lead time: 4 weeks
u Reports: following the respective campaign
u Lead time: 14 days back
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