MAGAZINE PROFILE TIAM 2021 - EDITORIAL CONCEPT POSITIONING READERSHIP AND TARGET GROUP DATA ADVERTISING FORMATS - FINANZEN VERLAG
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Magazine profile
TiAM 2021
Editorial Concept
Positioning
Readership and Target Group Data
Advertising Formats
Editorial
HBS Medien- Concept
und Markenstudie
2015
Editorial Concept
Since January 2015, this quarterly trade magazine for professional
portfolio managers “TiAM – Trends in Asset Management” has been
published by Finanzen Verlag, Munich (also publishers of €uro, €uro
am Sonntag, BÖRSE ONLINE, Tichys Einblick, TiAM FundResearch
14-Daily, Courage, Artcollector, www.boerse-online.de).
Uli Kühn and Ronny Kohl, both with more than 20 years of experience in
financial journalism, are the editors-in-chief.
The quarterly print magazine TiAM - Trends in Asset Management -
addresses professional investors in the German-speaking regions. TiAM
offers well-researched specialist information first hand, with experts
discussing topics at eye level. With its unique concept, informative and
extremely useful contributions, and its focus on the target readers,
TiAM occupies a special position and enjoys a high standing throughout
the business.
2 December 2020
Editorial
HBS Medien- Concept
und Markenstudie
2015
For every issue, the editorial team researches a current key issue and
10 FONDSSZENE PERSONALIEN
presents a well-researched cover story on this, thereby not only viewing it
from various perspectives but thinking outside the box. Furthermore,
experienced branch insiders provide specialist articles or conduct and give
interviews. The “straight talks” developed especially for the TiAM target SESSELWECHSEL
group, in which potential investors interview an interesting asset manager
Es sind ganz besondere Menschen, die in der Asset-Management-Branche für Dynamik sorgen:
Investmentspezialisten, Sales-Profis und Manager. Oft ist ihr Know-how nicht nur in einem
Haus gefragt. Erfahren Sie hier, wer sich wie und wohin verändert hat
and critically question his or her products, is also very popular among the Dr. Harald Eggerstedt Silke Schlünsen Daniel Andemeskel
TiAM readers.
Head Manager Selection Renten Leiterin Corporate Brokerage Head Innovation Management
Faros Consulting MainFirst Universal-Investment
Der Investmentspezialist Faros hat Harald Ab dem 1. Oktober 2019 leitet Silke Universal-Investment setzt Daniel Ande-
FOTO: MELANIE INSERRA/FAROS, MAINFIRST BANK AG, UNIVERSAL-INVESTMENT
Eggerstedt zum Head of Manager Selec- Schlünsen bei der MainFirst Bank das meskel als Head of Innovation Manage-
tion Renten von Faros Consulting ernannt. Corporate-Brokerage- Geschäft. Nach dem ment ein. In dieser neu geschaffenen Posi-
Anleiheexperte Eggerstedt wird künftig Abschluss ihres Betriebswirtschaftsstu- tion verantwortet der Diplom-Kaufmann
institutionelle Kunden bei der Strukturie- diums war Schlünsen 14 Jahre bei der HSBC die Innovationsagenda der Gruppe und die
rung von Rentenportfolios sowie der Aus- Trinkaus & Burkhardt in verschiedenen Entwicklung neuer Geschäftsmodelle und
wahl spezialisierter Bondmanager bera- Bereichen tätig. Die Wertpapierexpertin Services zusammen mit den Produktein-
ten. Er kann auf eine lange Karriere in den wechselt nun von der ODDO Seydler Bank, heiten von Universal-Investment. Ziel ist
Parallel to the print edition in the magazine, interviews and specialist
Bereichen Kapitalmärkte, traditionelle und wo sie über zehn Jahre lang den Bereich es, die nächste Generation von Fonds-
alternative Renteninvestments und Auf- Designated Sponsoring verantwortete, zur dienstleistungen zu schaffen und neue
sichtsrecht zurückblicken. Zuletzt war MainFirst Bank. Schlünsen soll MainFirst Geschäftsmodelle zu entwickeln, in enger
Eggerstedt bei Willis Towers Watson als als zentralen Kapitalmarktpartner in sämt- Zusammenarbeit mit den Produkteinhei-
Senior Investment Consultant im globalen lichen Fragen von Designated Sponsoring ten. Andemeskel war bereits von 2003 bis
Manager-Research-Team für Renten tätig über Research bis hin zu Eigen- und Fremd- 2007 an verschiedenen Projekten und Ent-
articles can also be viewed on the Finanzen Verlag’s websites as well as the
und davor beim schottischen Wertpapier- kapital vor allem für kleinere und mittlere wicklungen für Universal-Investment be-
Broker RIA Capital Markets in Edinburgh Unternehmen positionieren. Das Kapital- teiligt. In den vergangenen zwölf Jahren
als Credit Strategist. Zudem war Harald marktunternehmen ist bereits bekannt für war Andemeskel in verschiedenen Positio-
Eggerstedt langjährig bei der Commerz- seine Leistungen in den Bereichen Equity nen für AXA Investment Managers tätig,
bank-Gruppe beschäftigt, unter anderem Brokerage und Equity Research und will wo er zuletzt den Aufbau einer Invest-
als Fondsmanager für internationale Bond- mit Silke Schlünsen diese Felder weiter mentplattform für Liquid Alternatives in
portals of the cooperation partners and are thus made available to other
mandate. ausbauen. Hongkong steuerte.
03 / 2019
interested investors. With modules such as these, TiAM offers a multitude
of opportunities for crossmedia marketing and sales activities.
3 December 2020
Editorial
HBS Medien- Concept
und Markenstudie
2015
§ Circulation: approx. 10,000 copies
§ Main readership: professional investors in Germany, Austria and
Switzerland
§ Founded: 2008, by FWW GmbH
§ Market position: established magazine, is among the top 10 in the
survey interview group fund-of-funds (FoF) managers in the HBS-
study 2019
§ Publication dates: end of March, June, September and
mid-December 2021
§ Categories: News, At a Glance, Cover Story, Investments,
Point of View, Against the Grain
§ www.tiam-fundresearch.de
4 December 2020
Readership
HBS Medien- und Markenstudie
2015
The main readership: professional investors in
Germany, Austria and Switzerland
Source: Finanzen Verlag 2018
5 December 2020
Readership
HBS Medien- und Markenstudie
2015
The main readership:
detailed list of professional investors in Germany
Country Circulation Target groups
Germany 7,750 - Consulting companies
- FoF managers
- Deposit A managers / private banking
- Family offices
- Pension funds
- Foundations
- Financial administrators / asset managers
- Insurances
- Utilities
- Others (the press, agencies)
Source: Finanzen Verlag 2018
6 December 2020
Readership
HBS Medien- und Markenstudie
2015
The main readership:
detailed list of professional investors in Austria, Switzerland
and Luxembourg
Country Circulation Target groups
Austria 425 - Deposit A managers / private banking
- Financial administrators / asset managers
- FoF managers
- Asset managers
- Pension funds
- Insurances
- Others (the press, agencies)
Switzerland 1,230 - Deposit A managers / private banking
- Pension funds
- Financial administrators / asset managers
- Insurances
- Others (the press, agencies)
Luxembourg 170 - Deposit A managers / private banking
- FoF managers
- Financial administrators / asset managers
- Others (the press, agencies)
Source: Finanzen Verlag 2018
7 December 2020
Advertising
HBS Formats
Medien- und Markenstudie
2015
Advertisements
TiAM primarily offers full-page advertising. Other formats
are available on request.
Width in mm 210
Height in mm 297
Format DIN A4
Trim 3 mm on all sides
Rate inner part € 3,800
Rate cover pages € 4,800
All rates include the agency commission, but exclude VAT.
8 December 2020
Advertising
HBS Formats
Medien- und Markenstudie
2015
Sample Advertisements
Vanguard ETF
1. Börsengehandelter Fonds von einer der weltweit größten
Fondsgesellschaften.
Actual
2. Eine kosteneffiziente Lösung für unterschiedliche Anlagestrategien.
3. Entwickelt mit nur einem Ziel: dem Erfolg aller Anleger.
investors
™
look to
the future.
Not the past.
Der Wert von Anlagen und die daraus resultierenden Erträge können steigen oder
fallen, und Investoren können Verluste auf ihre Investitionen erleiden.
Suche: Vanguard
Vanguard: Anlegen neu definiert SEARCH FOR ACTUAL INVESTORS
Dieses Dokument richtet sich ausschließlich an professionelle Anleger nach den Kriterien der MiFID II-Richtlinie. Nicht zur öffentlichen
Verbreitung bestimmt. Herausgegeben von Vanguard Asset Management, Limited, das im Vereinigten resultierenden Königreich von der Financial
Conduct Authority zugelassen wurde und reguliert wird. © 2019 Vanguard Asset Management, Limited. Alle Rechte vorbehalten. VAM 747576
9 December 2020
Advertising
HBS Formats
Medien- und Markenstudie
2015
Promotional advertisements / advertorials
Brief profile Typography
Promotional advertisements / advertorials are pages Use of typography in the style of TiAM is permitted.
with editorial content, that are submitted by a client
(text, layout etc.). Layout editing
The publisher may edit the layout itself. The
The fixed components of TiAM, such as the logo, the associated costs will be invoiced separately according
sections bar, the TiAM fonts, TiAM standard colours to the expenditure incurred.
and editorial text boxes may not be used.
The promotional pages must be submitted in binding Width in mm 210
form to the publisher for its information and Height in mm 297
approval before printing. The pages will be clearly Format DIN A4
marked as an "advertisement". The publisher
reserves the right to reject promotional pages Price € 3,800
containing dubious content.
All rates include the agency commission, but exclude VAT.
10 December 2020Copy
HBS materials
Medien- und Markenstudie
2015
Copy materials Technical requirements for the production of advertisements
Magazine format: Width 210 mm x height 297 mm Screen ruling: 80 lines/cm
Paper: Cover: Illustration printing paper, 200g/sqm
Resolution: 300 dpi, line drawing 1200 dpi at scale 1:1
Content: 100g/sqm
Print process: Cover: Sheetfed offset; content: Web offset Scale: Set dimensions of advertisement and ad elements
Perfect binding at 100%
Print colours: Euroskala/CMYK Trimming: Please create documents including trimming.
(no special colours like Pantone, HKS, etc.) The trimming margins inside/cover amount to 3
mm.
Digital print Electronic data storage media (CD) or send data by Design elements in the advertisement that must
templates: e-mail or FTP. not be trimmed must maintain a distance of at
Printer profile for the production of proofs: least 5 mm to the edge of the magazine page.
Colour profile for cover advertisements:
Colour profile ISO Coated-V2 300 (Fogra 39)
Typefaces: Positive typefaces 6 points or larger, semi-bold
Colour profile for content advertisements: Negative typefaces 7 points or larger, semi-bold,
PSO_LWC_Improved (Fogra 45L)
sans serif.
These profiles are available for download free of Line thicknesses of typefaces and lines must be at
charge at www.eci.org
least 0.25 points. Caution is advised when using
typefaces with prominent serifs!
Files formats: PDF files (according to CTP guidelines)
Only PDF 1.3 and 1.4 are permitted. (Please reduce Line thickness: Positive lines at least 0.25 points
transparencies already in the originating application.) Negative lines at least 0.3 points
All fonts must be embedded; do not generate OPI
information. Create double pages as single pages. Production of Telephone 0561/60 280-255 Cornelia Schüßler
advertisements: Telephone 0561/60 280-256 Joachim Schlewitz
Disclaimer: The customer is responsible for the technical Fax 0561/60 280-279
execution, quality and resolution of the files. prepress@ddm.de
Advertisements must be technically unobjectionable. If
this is not the case, no liability shall be assumed by the Address for copy Dierichs Druck + Media GmbH & Co. KG
materials and proofs: Anzeigenproduktion TiAM
publisher for incorrect appearance. Only proofs
Frankfurter Str. 168
printed on newsprint are accepted as binding colour
34121 Kassel
samples.
The publisher assumes no guarantee for Data transmission: FTP access details provided on request.
advertisements that need to be converted owing
to file or colour profile errors! Folder name: tiam_issue No._customer name_motif
11 December 2020HBS Medien- content
Sponsored und Markenstudie
2015
TiAM Straight Talks
Professional investors conduct an exclusive interview with a target fund manager for TiAM.
Choice of Arrangement between TiAM and the client (target fund manager).
investor/guest interviewer The condition is that the investor would invest into such a product or is
already doing so.
Photo shoots Are preferably organised by TiAM in Frankfurt or Munich. Additional costs will be
incurred if the photographer has to travel to locations outside those cities.
Interview Maybe taped live on-site or written down. Whichever option is chosen, it must be
agreed beforehand with the investor/guest interviewer.
Volume - Images
- Charts/graphs of the product
- approx. 3,000 characters per page
- max. 4 pages (i.e. 12,000 characters) are permitted.
Rate € 6,600.- incl. PDF-version from the magazin excl. image rights of a third party
Premium-PDF Prepared incl. TiAM-logo, without page number etc.
Processing fee: € 150.- excl. image rights of a third party
All prices are eligible for agency commission (exept processing fee) and subject to VAT.
12 December 2020Sponsored
HBS content
Medien- und Markenstudie
2015
Sample TiAM Straight Talks
13 December 2020Sponsored
HBS content
Medien- und Markenstudie
2015
TiAM Specialist Article
Guest article of an asset manager (4 pages)
Text The text will be edited by the editorial team. The client will be able to approve
the final version before publication.
Photos Usually provided by the customer. If needed, TiAM can organize a photo session –
this includes the editorial publication of the images in TIAM. Any further acquisition
of rights, in particular the use of the images for advertising purposes, must be
negotiated directly with the photographer.
Volume / Content - Images
- Charts/graphs of the products
- approx. 3,000 characters per page
- max. 4 pages (i.e. 12,000 characters) may be covered.
Rate € 6,600.- incl. PDF-version from the magazin excl. image rights of a third party
Premium-PDF Prepared incl. TiAM-logo, without page number etc.
Processing fee: € 150.- excl. image rights of a third party
All prices are eligible for agency commission (exept processing fee) and subject to VAT.
14 December 2020Sponsored
HBS content
Medien- und Markenstudie
2015
TiAM Specialist Article
Guest article of an asset manager (2 pages)
Text The text will be edited by the editorial team. The client will be able to approve
the final version before publication.
Photos Usually provided by the customer. If needed, TiAM can organize a photo session – an
additional handling fee of approx. € 150 may apply for this - the package includes the
editorial publication of the images in TIAM. Any further acquisition of rights, in
particular the use of the images for advertising purposes, must be negotiated
directly with the photographer.
Volume / Content - Images
- Charts/graphs of the products
- approx. 3,000 characters per page
- max. 4 pages (i.e. 12,000 characters) may be covered.
Rate € 3,500.- incl. PDF-version from the magazin excl. image rights of a third party
Premium-PDF Prepared incl. TiAM-logo, without page number etc.
Processing fee: € 150.- excl. image rights of a third party
All prices are eligible for agency commission (exept processing fee) and subject to VAT.
15 December 2020Sponsored
HBS content
Medien- und Markenstudie
2015
Sample TiAM Specialist Article
16 December 2020Sponsored
HBS content
Medien- und Markenstudie
2015
TiAM Interview
TiAM editor interviews the fund manager, 4 pages
Photos shoots Usually provided by the customer. If needed, TiAM can organize a photo session –
this includes the editorial publication of the images in TIAM. Any further acquisition
of rights, in particular the use of the images for advertising purposes, must be
negotiated directly with the photographer.
Interview May be taped live on-site or written down.
Volume - Images
- Charts/graphs of the product
- approx. 3,000 characters per page
- max. 4 pages (i.e. 12,000 characters) may be covered.
Rate € 6,600.- incl. PDF-version from the magazin excl. image rights of a third party
Premium-PDF Prepared incl. TiAM-logo, without page number etc.
Processing fee: € 150.- excl. image rights of a third party
All prices are eligible for agency commission (exept processing fee) and subject to VAT.
17 December 2020Sponsored
HBS content
Medien- und Markenstudie
2015
TiAM Interview
TiAM editor interviews the fund manager, 2 pages
Photos shoots Usually provided by the customer. If needed, TiAM can organize a photo session – an
additional handling fee of approx. € 150 may apply for this - the package includes the
editorial publication of the images in TIAM. Any further acquisition of rights, in
particular the use of the images for advertising purposes, must be negotiated directly
with the photographer.
Interview May be taped live on-site or written down.
Volume - Images
- Charts/graphs of the product
- approx. 3,000 characters per page
- max. 4 pages (i.e. 12,000 characters) may be covered.
Rate € 3,500.- incl. PDF-version from the magazin excl. image rights of a third party
Premium-PDF Prepared incl. TiAM-logo, without page number etc.
Processing fee: € 150.- excl. image rights of a third party
All prices are eligible for agency commission (exept processing fee) and subject to VAT.
18 December 2020Sponsored
HBS content
Medien- und Markenstudie
2015
Sample TiAM Interview
19 December 2020Media
HBS packages
Medien- und Markenstudie
2015
TiAM Exclusive: Let us produce a professional article or interview for you!
“Basic” content package Advertising package
A. TiAM (2 pages - professional article or interview) TiAM (full-page advertisement / advertorial)
B. Extension of the article on TiAM FundResearch Rate: € 3,800
Rate for Basic package: € 4,500 14-weekly TiAM FundResearch newsletter (full-page
advertisement / advertorial)
Optional modules Rate: € 1,900
1. Social media integration (LinkedIn) of TiAM article Rate for complete package: € 5,700
Rate: € 2,000 minus 3% package discount
2. Fund-related interview published in 14-weekly TiAM
All rates minus agency commission, plus VAT.
FundResearch newsletter (2 pages)
Rate: € 3,000
3. Exclusive mailing
Rate: € 3,000
Discounts
Basic Content Package + one optional module:
3% special discount
Basic Content Package + two additional modules:
5 % special discount
Basic Content Package + all optional modules:
10 % special discount
All rates are final, no additional discounts or deductions. Rates apply plus VAT.
20 December 2020Events
HBS Medien- und Markenstudie
2015
TiAM RoundTable “Special”
For every quarterly issue, €uro Advisor Services arranges a Round Table event on a relevant or current topic for three
to five asset managers. Heads of sales or country managers debate the status quo and future developments of the
respective field of interest during the event, which is moderated by €uro Advisor Services.
“Special” media package:
A. TiAM coverage (6 pages of general reporting, including one fund portrait per partner)
B. Fund portrait on www.fundresearch.de
C. Fund portrait in the 14-weekly TiAM FundResearch newsletter
D. Social media integration (LinkedIn) of the fund portrait
Package rate per issue: € 6,950
Dates for 2021
4th February 2021 / Issue No. 01
Subject: The US after the elections – what’s
the impact for (global) capital markets?
Hosted by: Peter Gewalt
4th May 2021 / Issue No. 02
Subject: Real estate
Hosted by: Rüdiger Sälzle
26th October 2021 / Issue No. 04
Subject: 2022 capital market strategy
Hosted by: Dr. Michael Heise
All rates are final, no additional discounts or deductions. Rates apply plus VAT. Terms and conditions: The Finanzen Verlag is, on behalf, responsible for the
marketing for the above-mentioned offer. The general terms and conditions
applicable to this can be found at www.finanzenverlag.de/agb
21 December 2020Events
HBS Medien- und Markenstudie
2015
TiAM RoundTable “365 x 5”
€uro Advisor Services partners with up to five asset managers, following them over the course of a year. The group will
meet for three RoundTable events and debate on relevant or current topics. During the events, which
are moderated by €uro Advisor Servcies, the heads of sales or country managers discuss the current state of affairs
and future developments in the respective field of interest.
“365x5” media package:
A. 3 x TiAM coverage (6 pages of general reporting, including one fund portrait per partner)
B. 3 x fund portrait on www.fundresearch.de
C. 3 x fund portrait in the 14-weekly TiAM FundResearch newsletter
D. 3 x social media integration (LinkedIn) of the fund portrait
Package rate: € 17,500
Dates for 2021
9th February 2021 / Issue No. 01
Subject: Trends for 2021
Hosted by: Ronny Kohl
6th May 2021 / Issue No. 02
Subject: Sustainability –
from niche to mainstream
Hosted by: Peter Gewalt
16th September 2021 / Issue No. 04
Subject: Product innovation
Hosted by: Peter Gewalt
All rates are final, no additional discounts or deductions. Rates apply plus VAT. Terms and conditions: The Finanzen Verlag is, on behalf, responsible for the
marketing for the above-mentioned offer. The general terms and conditions
applicable to this can be found at www.finanzenverlag.de/agb
22 December 2020HBS Medien- und Markenstudie
Dates
2015
Dates
TiAM 01/2021 TiAM 02/2021 TiAM 03/2021 TiAM 04/2021
Cut-off dates 10.02.2021 12.05.2021 18.08.2021 03.11.2021
Handing of text 04.02.2021 05.05.2021 11.08.2021 27.10.2021
formats
Submission of 04.03.2021 03.06.2021 09.09.2021 25.11.2021
advertisements
Publication dates 25.03.2021 24.06.2021 30.09.2021 16.12.2021
Planned topics USA Multi Asset Alternative Interest rate
a.o.* Emerging markets Fixed Income Investments replacements
ESG Japan Asia Pension funds
Sustainability Real Estate
*The editorial team reserves the right to make changes in the light of current events
23 December 2020HBS Medien- und Markenstudie
References
2015
References
AB Europe Deka Institutionell J.P. Morgan Asset Management ODDO BHF Asset Management
Acatis DJE Jupiter Asset Management Pictet Asset Management
Amundi Asset Management DWS Kames Capital Robeco Deutschland
AXA Investment Managers Eurizon Capital Landesbank Berlin SOLUTIO
Baillie Gifford DZ PRIVATBANK Legg Mason StarCapital
Bank J. Safra Sarasin Franklin Templeton Lloyd Fonds State Street Global
BayernInvest gonetto LOYS T. Rowe Price
Bellevue Asset Management Hansainvest Lupus Alpha UBS Asset Management
Blue Bay Hauck & Aufhäuser M&G Investments Unigestion
BNP Paribas Investment Huber, Reuss & Kollegen Metzler Asset Management V-Bank
BNY Mellon Insight Investment Natixis Vanguard Asset Management
Columbia Threadneedle Invesco Asset Management NN Investment Partners
24 December 2020HBS Medien- und Markenstudie
Contacts
2015
Your contact person in the publishing house
Publishing house Managing Director
Finanzen Verlag GmbH Dr. Frank-B. Werner
Bayerstr. 71-73 Dieter Fischer
80335 Munich
Phone 089/272 64-0 Publishing Manager
Daniela Glocker
Fax 089/272 64-199
Phone 089/272 64-143
Fax 089/272 64-188
daniela.glocker@finanzenverlag.de
Marion Lummer
Phone 089/272 64-268
Fax 089/272 64-188
marion.lummer@finanzenverlag.de
25 December 2020HBS Medien- und Markenstudie
Contacts
2015
Your contact person for advertisements and joint
ventures
Advertising Sales Manager
Belinda Lohse
Phone 089/272 64-124
belinda.lohse@finanzenverlag.de
Note on internet use: The publishing house is entitled to publish the advertisements placed in TiAM on its online media within the scope of it technical and business possibilities.
Reference is made to Articles 19 and 22 of the General Terms and Conditions for newspapers and magazine publications.
General Terms and Conditions of Business: The publishing house’s General Terms and Conditions of Business apply to the handling of orders for advertisements, special inserts
and third-party supplements. Our full General Terms and Conditions for newspapers and magazine publications can be viewed at http://www.tiam-magazin.de or sent to you on
request.
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